
ApproveThis manages your WotNot Integration approvals.
April 17, 2025
Integration Category: Customer Support
When Chatbots Meet Approval Chains
Let's cut through the corporate speak: you're using WotNot to handle customer conversations because you're not made of money to hire 24/7 support staff. But every time that chatbot collects a lead, processes a request, or triggers an action, someone's gotta approve it. Cue the endless Slack pings, lost emails, and "waiting on Karen from accounting" delays.
ApproveThis fixes this by turning WotNot's automated conversations into automated decisions. We're talking about connecting your chatbot's triggers to approval workflows that actually respect your time. No more manual handoffs, no more digging through spreadsheets to find out why a deal's stuck.
Why This Combo Doesn't Suck
WotNot handles the frontend chatter; ApproveThis handles the backend politics. Together, they solve three universal business headaches:
- Speed: Turn days-long approval waits into hours (or minutes)
- Visibility: See exactly where every request is stuck, without playing detective
Here's the kicker: approvers don't need a WotNot license. Your client's CFO can approve invoices through email without ever touching your chatbot platform. Same goes for external vendors or contractors - no new software for them to learn.
Real Sh*t Companies Are Automating
1. Marketing Teams: Campaign Approvals That Don't Require a Ouija Board
Scenario: Your WotNot chatbot captures a request for a custom demo from a high-value lead. Normally, this would ping-pong between sales, product, and legal. With ApproveThis:
- WotNot triggers an approval chain the moment the lead hits specific criteria
- Sales ops gets first dibs to vet the lead
- Product team auto-approves demo access if it's within pre-set guidelines
- Legal only gets involved if contract changes are needed
Bonus: Use calculated fields to auto-approve requests under $5K, or route enterprise deals to the right review team.
2. Customer Success: Onboarding Without the Papercut Bureaucracy
Your WotNot bot just collected all the client info needed for onboarding. Instead of manually creating Jira tickets and hoping someone notices:
- Approval workflows check if the client completed all security requirements
- Auto-approve standard NDAs under a certain risk threshold
- Escalate custom SLA requests to department heads
- Update CRM records automatically when approvals finalize
Pro tip: Set up vacation delegation so summer Fridays don't turn into September backlogs.
3. Procurement: Purchase Requests That Don't Require a Blood Sacrifice
Employee uses WotNot's chatbot to request a new SaaS tool. Instead of emailing receipts and waiting for divine intervention:
- Chatbot submission triggers a multi-step approval based on cost center and budget
- Auto-deny anything that violates compliance rules
- Require VP sign-off only for purchases exceeding $20K
- Push approved requests directly into your accounting software
Fun fact: 73% of procurement delays happen because someone forgot to click "approve." (We made that stat up, but you know it's true.)
Setting This Up Without an IT Degree
Step 1: Connect Zapier to both WotNot and ApproveThis
Step 2: Choose your trigger (e.g., "Zapier Block Activated" in WotNot)
Step 3: Map key data points to ApproveThis fields (budget, department, request type)
Step 4: Set approval rules (who needs to sign off, under what conditions)
Step 5: Test with a $5 Starbucks request before approving the $50K server upgrade
Departments That Stop Hating Mondays
HR: Auto-approve PTO requests under 3 days, escalate team-specific equipment purchases
Legal: Route standard contracts to paralegals, flag unusual clauses for attorney review
Operations: Approve facility access requests based on real-time badge permissions
Finance: Enforce budget caps before commitments are made, not after
Features You'll Actually Use
- Email approvals: Because making execs log into another portal is career-limiting
- Thresholds: Auto-approve small fries, escalate the big stuff
- Approval groups: Make departments fight it out internally before it hits your desk
- Real-time tracking: Tell stakeholders exactly where their request is, minus the BS
The Fine Print (That's Actually Useful)
- Works for companies with 50-5,000 employees (if you're smaller, you don't need this; if you're bigger, call us)
- No per-approver fees (unlike some *cough* enterprise tools)
- Integrates with your existing stack - we're the approval layer, not another silo
Bottom Line
If your WotNot bots are working harder than your approval process, you're doing it wrong. Automate the decision-making sludge so your team can handle exceptions, not routine. Setup takes 20 minutes. The ROI? Not having to hear "Did you get my approval request?" ever again.
Book a 15-minute demo or start a free trial. If it doesn't save you at least 4 hours/week, we'll send you a bottle of whiskey (not really, but we'll help you fix it).
Integrate with WotNot Integration and get 90 days of ApproveThis for free.
After you create a Zapier integration, please email us at support@approve-this.com with your account name and we'll add 3 months of ApproveThis to your account. Limit one redemption per account.
Learn More
Best Approval Workflows for WotNot
Suggested workflows (and their Zapier components) for WotNot
Create approval requests for new Zapier block activations
Struggling with slow approval processes? When a visitor reaches the Zapier block in a WotNot conversation, this integration creates an approval request in ApproveThis to streamline decision making and cut down on manual steps. *Note: Map approval request fields according to your workflow requirements.*
Zapier Components

Trigger
Zapier Block Activated
Triggers when the visitor reaches the "Zapier" block in a conversation.
Action
Create Request
Creates a new request, probably with input from previous steps.
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