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SmartSurvey Integration

ApproveThis manages your SmartSurvey Integration approvals.

April 17, 2025

Integration Category: Forms

Why Your Survey Data Needs Guardrails

Let’s cut through the noise: Surveys are easy to launch but hard to action. You’re drowning in responses about customer preferences, employee feedback, vendor ratings – and now what? CC’ing three departments in a Slack thread isn’t a process. ApproveThis and SmartSurvey fix this by turning raw data into clear decisions. Think of it as adding traffic lights to your survey free-for-all.

What Happens When Approval Automation Meets Survey Intelligence

SmartSurvey collects the intel. ApproveThis mobilizes it. Together, they handle scenarios like:

  • Automatically flagging high-priority customer complaints for executive review
  • Requiring manager sign-off before acting on sensitive employee feedback

Here’s the kicker: ApproveThis approvers don’t need SmartSurvey licenses. Perfect for getting quick sign-offs from clients, contractors, or executives who shouldn’t be knee-deep in your survey tools.

Real-World Workflows That Don’t Suck

Use Case 1: The Complaint Triage System

A regional bank uses SmartSurvey NPS surveys. Any detractor (score ≤6) triggers an ApproveThis workflow where:

1. Branch manager gets 2 hours to add context
2. Customer success lead approves escalation
3. Auto-assigns to CRM with calculated response time SLA

Result: 68% faster response to at-risk accounts. VP-level meddling reduced by 40%.

Use Case 2: The Compliance Firewall

A pharma company collects patient trial feedback via SmartSurvey. ApproveThis adds:

- Legal team review for any adverse event mentions
- Automated redaction of PHI before sharing with researchers
- Audit trail showing who approved data release and when

Use Case 3: The Suggestion Box That Actually Works

An e-commerce brand’s employee surveys in SmartSurvey now route through ApproveThis with:

- Department heads tagged based on survey topics
- Budget thresholds auto-approved for ideas under $500
- Monthly reporting on approval bottlenecks

Setting This Up Without the Usual Zapier Headache

Connect in 15 minutes:

  1. In Zapier, choose SmartSurvey’s “New Response” trigger
  2. Map critical fields to ApproveThis: Survey ID, response data, urgency flags
  3. Set ApproveThis rules: Who approves what, escalation paths, auto-approvals

Pro tip: Use ApproveThis’ calculated fields to auto-score survey urgency. Example: (ComplaintSeverity × 2) + ResponseTimeScore

Which Teams Stop Hating Mondays

Customer Success: From Reactive to Predictive

CSMs get approved action plans before meeting unhappy customers. ApproveThis’ real-time tracking shows execs exactly how fast issues get resolved.

HR: Fixing the Black Hole Problem

Employee surveys get routed to exact decision-makers. No more “I never saw that feedback!” denials. Vacation delegation ensures maternity leaves don’t stall culture initiatives.

Operations: Auditing Made Less Awful

Every approved survey action has a digital paper trail. Try explaining to regulators why you acted on unvetted data – we’ll wait.

The Nuts and Bolts You Care About

Approval thresholds: Auto-approve routine survey actions (e.g., shipping $25 gift cards for feedback) but require CFO sign-off on anything over $1k.

Email approvals: Let time-crunched execs approve/deny directly from Outlook. No new logins.

Common “Yeah, But…” Scenarios

“We use external survey respondents!”
Perfect. ApproveThis lets clients/vendors approve actions via email without exposing your SmartSurvey data.

“Our legal team is paranoid (for good reason)”
Set conditional rules: Any survey mentioning “safety issue” requires 3-person legal review in ApproveThis before being archived.

How This Beats Manual Processes

Last quarter, a retail client had 14,000 survey responses. Without automation:

- 23 days average time to act
- 61% of escalations were redundant
- $18k wasted on duplicate gift cards

With ApproveThis+SmartSurvey:
- 94% of actions completed in <48hrs
- Legal only saw 17 truly critical items
- Gift card errors dropped to 0.4%

Getting Started Without the Sales Circus

Test drive with your next survey project:
1. Grab an ApproveThis trial
2. Connect via Zapier in one click
3. Clone our pre-built templates for common SmartSurvey workflows

Or schedule a 12-minute demo showing how HR/CX/ops teams automate approvals.

Bottom Line: Surveys Shouldn’t Be Where Ideas Go to Die

ApproveThis + SmartSurvey turns feedback into action without the meeting marathons. Because if your surveys don’t lead to decisions, you’re just running a suggestion museum.

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Integrate with SmartSurvey Integration and get 90 days of ApproveThis for free.

After you create a Zapier integration, please email us at support@approve-this.com with your account name and we'll add 3 months of ApproveThis to your account. Limit one redemption per account.

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Best Approval Workflows for SmartSurvey

Suggested workflows (and their Zapier components) for SmartSurvey

Create approval requests for new survey responses

When a new response is submitted in SmartSurvey, create an approval request in ApproveThis to review the response data. This integration verifies valuable survey feedback before further action. *Note: Configure the approval criteria in ApproveThis to match your review process.*

Zapier Components

SmartSurvey Logo

Trigger

New Response

Triggers when a survey has a new response.

Action

Create Request

Creates a new request, probably with input from previous steps.

Add smart survey contacts from new approval requests

When a new approval request is initiated in ApproveThis, add the requester as a contact in SmartSurvey. This integration builds targeted contact lists based on approved requests. *Note: Ensure contact details are correctly mapped for accurate contact creation.*

Zapier Components

Trigger

New Request

Triggers when a new approval request workflow is initiated.

SmartSurvey Logo

Action

Create Contact

Creates a contact within a contact list.

Send survey invitations for approved requests

When a request is approved or denied in ApproveThis, send a survey invitation through SmartSurvey to gather timely feedback on the decision. This automation engages users immediately upon resolution. *Note: Add conditional filters if you only want to send invitations for approved requests.*

Zapier Components

Trigger

A Request Is Approved/Denied

Triggers when a request is approved or denied.

SmartSurvey Logo

Action

Send Survey

Send a survey invitation to a new contact.