
ApproveThis manages your SmartSurvey Integration approvals.
April 17, 2025
Integration Category: Forms
Why Your Survey Data Needs Guardrails
Let’s cut through the noise: Surveys are easy to launch but hard to action. You’re drowning in responses about customer preferences, employee feedback, vendor ratings – and now what? CC’ing three departments in a Slack thread isn’t a process. ApproveThis and SmartSurvey fix this by turning raw data into clear decisions. Think of it as adding traffic lights to your survey free-for-all.
What Happens When Approval Automation Meets Survey Intelligence
SmartSurvey collects the intel. ApproveThis mobilizes it. Together, they handle scenarios like:
- Automatically flagging high-priority customer complaints for executive review
- Requiring manager sign-off before acting on sensitive employee feedback
Here’s the kicker: ApproveThis approvers don’t need SmartSurvey licenses. Perfect for getting quick sign-offs from clients, contractors, or executives who shouldn’t be knee-deep in your survey tools.
Real-World Workflows That Don’t Suck
Use Case 1: The Complaint Triage System
A regional bank uses SmartSurvey NPS surveys. Any detractor (score ≤6) triggers an ApproveThis workflow where:
1. Branch manager gets 2 hours to add context
2. Customer success lead approves escalation
3. Auto-assigns to CRM with calculated response time SLA
Result: 68% faster response to at-risk accounts. VP-level meddling reduced by 40%.
Use Case 2: The Compliance Firewall
A pharma company collects patient trial feedback via SmartSurvey. ApproveThis adds:
- Legal team review for any adverse event mentions
- Automated redaction of PHI before sharing with researchers
- Audit trail showing who approved data release and when
Use Case 3: The Suggestion Box That Actually Works
An e-commerce brand’s employee surveys in SmartSurvey now route through ApproveThis with:
- Department heads tagged based on survey topics
- Budget thresholds auto-approved for ideas under $500
- Monthly reporting on approval bottlenecks
Setting This Up Without the Usual Zapier Headache
Connect in 15 minutes:
- In Zapier, choose SmartSurvey’s “New Response” trigger
- Map critical fields to ApproveThis: Survey ID, response data, urgency flags
- Set ApproveThis rules: Who approves what, escalation paths, auto-approvals
Pro tip: Use ApproveThis’ calculated fields to auto-score survey urgency. Example: (ComplaintSeverity × 2) + ResponseTimeScore
Which Teams Stop Hating Mondays
Customer Success: From Reactive to Predictive
CSMs get approved action plans before meeting unhappy customers. ApproveThis’ real-time tracking shows execs exactly how fast issues get resolved.
HR: Fixing the Black Hole Problem
Employee surveys get routed to exact decision-makers. No more “I never saw that feedback!” denials. Vacation delegation ensures maternity leaves don’t stall culture initiatives.
Operations: Auditing Made Less Awful
Every approved survey action has a digital paper trail. Try explaining to regulators why you acted on unvetted data – we’ll wait.
The Nuts and Bolts You Care About
Approval thresholds: Auto-approve routine survey actions (e.g., shipping $25 gift cards for feedback) but require CFO sign-off on anything over $1k.
Email approvals: Let time-crunched execs approve/deny directly from Outlook. No new logins.
Common “Yeah, But…” Scenarios
“We use external survey respondents!”
Perfect. ApproveThis lets clients/vendors approve actions via email without exposing your SmartSurvey data.
“Our legal team is paranoid (for good reason)”
Set conditional rules: Any survey mentioning “safety issue” requires 3-person legal review in ApproveThis before being archived.
How This Beats Manual Processes
Last quarter, a retail client had 14,000 survey responses. Without automation:
- 23 days average time to act
- 61% of escalations were redundant
- $18k wasted on duplicate gift cards
With ApproveThis+SmartSurvey:
- 94% of actions completed in <48hrs
- Legal only saw 17 truly critical items
- Gift card errors dropped to 0.4%
Getting Started Without the Sales Circus
Test drive with your next survey project:
1. Grab an ApproveThis trial
2. Connect via Zapier in one click
3. Clone our pre-built templates for common SmartSurvey workflows
Or schedule a 12-minute demo showing how HR/CX/ops teams automate approvals.
Bottom Line: Surveys Shouldn’t Be Where Ideas Go to Die
ApproveThis + SmartSurvey turns feedback into action without the meeting marathons. Because if your surveys don’t lead to decisions, you’re just running a suggestion museum.
Integrate with SmartSurvey Integration and get 90 days of ApproveThis for free.
After you create a Zapier integration, please email us at support@approve-this.com with your account name and we'll add 3 months of ApproveThis to your account. Limit one redemption per account.
Learn More
Best Approval Workflows for SmartSurvey
Suggested workflows (and their Zapier components) for SmartSurvey
Create approval requests for new survey responses
When a new response is submitted in SmartSurvey, create an approval request in ApproveThis to review the response data. This integration verifies valuable survey feedback before further action. *Note: Configure the approval criteria in ApproveThis to match your review process.*
Zapier Components

Trigger
New Response
Triggers when a survey has a new response.
Action
Create Request
Creates a new request, probably with input from previous steps.
Add smart survey contacts from new approval requests
When a new approval request is initiated in ApproveThis, add the requester as a contact in SmartSurvey. This integration builds targeted contact lists based on approved requests. *Note: Ensure contact details are correctly mapped for accurate contact creation.*
Zapier Components
Trigger
New Request
Triggers when a new approval request workflow is initiated.

Action
Create Contact
Creates a contact within a contact list.
Send survey invitations for approved requests
When a request is approved or denied in ApproveThis, send a survey invitation through SmartSurvey to gather timely feedback on the decision. This automation engages users immediately upon resolution. *Note: Add conditional filters if you only want to send invitations for approved requests.*
Zapier Components
Trigger
A Request Is Approved/Denied
Triggers when a request is approved or denied.

Action
Send Survey
Send a survey invitation to a new contact.
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