When "Just Upload It" Isn't Good Enough
Let's be real - video content moves fast. Marketing needs that product demo live yesterday. HR's rolling out new training modules. Sales is begging for updated case studies. But between endless Slack pings and CC-all email chains, getting final sign-off feels like herding cats with jetpacks.
That's where combining ApproveThis and Muse.ai through Zapier changes the game. Muse.ai handles the heavy lifting of video hosting and search. ApproveThis slaps structure on your approval free-for-alls. Together? You get a system where content gets reviewed by the right people, in the right order, without constant follow-ups - all while keeping videos moving toward publication.
Why This Combo Doesn't Suck
Most approval tools treat video like any other file. But Muse.ai users know better - videos have metadata, specific access rules, and usually need input from multiple departments. ApproveThis gets this, which is why their integration actually respects how video workflows really work:
For Teams That Hate Bottlenecks
Marketing agencies: Imagine your client uploads a draft campaign video to Muse.ai. Zapier automatically pings your legal team via ApproveThis to check compliance, then routes it to the client's CMO for brand approval - all while your team sleeps. No more playing middleman between five different email threads.
For Companies That (Actually) Care About Security
Healthcare providers: Patient education videos need HIPAA-compliant hosting (which Muse.ai handles) and proper internal reviews. Set ApproveThis thresholds so nurse manager approvals automatically escalate to compliance officers if videos contain protected health info. All audit trails in one place.
Real-World Uses That Don't Feel Like Corporate BS
Use Case 1: Kill the "Is This Final?" Emails
The Problem: Your training team uploads a new safety video to Muse.ai. Now they're stuck chasing down plant managers, HR, and legal via email for approvals. Version control becomes a nightmare when everyone's reviewing different copies.
The Fix: Zapier triggers an ApproveThis workflow the second Muse.ai detects a new upload. Legal gets first dibs to flag compliance issues. Once they approve, it routes to department heads based on video tags (e.g., "factory-safety" videos go to manufacturing VPs). Approvers comment directly in ApproveThis, so all feedback stays attached to the correct version.
Use Case 2: Stop Gatekeeping Published Content
The Problem: Your sales team waits weeks for marketing to approve case study videos. By the time they get the Muse.ai embed code, the deal's gone cold.
The Fix: Set approval thresholds in ApproveThis. If a video request is under $50k deal size, it auto-approves after regional manager sign-off. Over that amount? It escalates to the CRO. Approved videos publish to Muse.ai instantly with predefined access rules. Sales gets notified with the embed link before the approval email even hits marketing's inbox.
Setting This Up Without Losing Your Mind
If you can order DoorDash, you can handle this setup:
- Connect Muse.ai and ApproveThis in Zapier (takes 2 minutes)
- Pick your trigger: "New Video in Muse.ai" or "Approval Completed in ApproveThis"
- Map key video data (URL, metadata) to ApproveThis request fields
- Set approval rules: Who needs to sign off, in what order, with what criteria
Pro Tip: Use ApproveThis's calculated fields to auto-flag videos that need extra scrutiny. Example: If a Muse.ai video's duration exceeds 10 minutes, require VP-level approval regardless of content type.
Why Your Teams Will Actually Use This
For Marketing: No More Branding Police Duty
New product videos get automatic approval requests sent to legal (trademarks), localization (subtitles), and product marketing (feature accuracy). Once approved, Muse.ai automatically updates your public video library. Your team stops playing traffic cop and gets back to creating.
For HR: Compliance That Doesn't Slow Down Hiring
Onboarding videos require sign-off from compliance officers and department heads. Use ApproveThis's vacation delegation so approvals never stall when someone's OOO. New hires get consistent messaging without HR manually tracking down substitutes.
For Sales: Enablement That Doesn't Embarrass You
Customer testimonial videos route through legal and the customer's success manager before going live. Once approved in ApproveThis, Muse.ai embeds appear in Salesforce automatically. No more sending prospects unvetted content because you're tired of waiting.
What You're Not Paying For (But Others Make You)
Let's call out the elephants in the room:
- Approvers don't need Muse.ai logins: Clients or execs review videos via ApproveThis's email interface. They click, watch the Muse.ai embed, approve/reject - done.
- No per-user fees for reviewers: Your Muse.ai seats stay limited to creators. ApproveThis doesn't charge for approvers, so scale reviews without budget fights.
This Isn't Just About Saving Time
Yeah, shaving days off approval cycles matters. But the real win is eliminating the "who changed what" headaches. ApproveThis's audit trails show exactly who approved each video version in Muse.ai. If compliance asks why a risky video went live, you've got a paper trail - not a blame game.
Plus, tying approvals directly to Muse.ai's API means no more manual uploads. Approved training video? It's instantly private in Muse.ai with the right team tags. Denied client revision? The Muse.ai file gets automatically restricted until edits resurface.
Getting Started Without the Sales Circus
If you've made it this far, you get the potential. Time to see it live:
Book a 15-minute demo and we'll show how Muse.ai users are cutting approval delays by 60%+. Or start a free trial and plug in your Muse.ai account via Zapier today. No "strategy sessions" or forced sales calls - we know you've got videos to ship.
Integrate with muse.ai Integration and get 90 days of ApproveThis for free.
After you create a Zapier integration, please email us at support@approve-this.com with your account name and we'll add 3 months of ApproveThis to your account. Limit one redemption per account.
Learn More
Best Approval Workflows for muse.ai
Suggested workflows (and their Zapier components) for muse.ai
Create approval requests for new muse.ai videos
When a video is uploaded to muse.ai, this automation creates an approval request in ApproveThis to review the content before publication. It streamlines the review process and ensures that videos meet company standards. *Note: Map required video details to the approval request fields.*
Zapier Components

Trigger
New Video
Triggers when a new video is uploaded.
Action
Create Request
Creates a new request, probably with input from previous steps.
Upload videos for approved requests
When an approval request is completed in ApproveThis, this automation uploads the corresponding video to muse.ai. It helps transition approved content directly into your video library, reducing delays and manual work. *Note: Verify video metadata mapping in the upload step.*
Zapier Components
Trigger
A Request Is Approved/Denied
Triggers when a request is approved or denied.

Action
Upload Video
Uploads a video or audio file.
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