
ApproveThis manages your Mailparser Integration approvals.
April 17, 2025
Integration Category: Email
When Email Data Meets Sane Approval Processes
Let's be real - most companies treat approvals like a game of telephone crossed with a scavenger hunt. Someone sends an email. Three people reply-all. The CFO accidentally deletes the thread. Meanwhile, that urgent vendor payment? Stuck in purgatory.
Mailparser solves half the problem by extracting structured data from email chaos. ApproveThis solves the other half by making decisions actually happen. Together? They're like a productivity mullet - all business up front, party in the back (where "party" means not chasing down signatures).
What This Duo Does That Your Current Process Doesn't
Mailparser acts as your email data bouncer. Client submits a PDF order form via email? It pulls out line items, quantities, and pricing automatically. Vendor sends an invoice? Extracts PO numbers and amounts without human eyeballs. No more Ctrl+F through inbox avalanches.
ApproveThis then takes that data and runs it through your actual business rules. Under $5k? Auto-approve with a receipt check. Over threshold? Route to department heads based on project codes. All while keeping a laser-etched audit trail.
The kicker? Approvers don't need Mailparser logins. Just click "Approve" in their email. External vendors, clients, even your CEO's grumpy EA - they can all play ball without IT setting up new accounts.
Real-World Uses That Don't Suck
Procurement Teams: Stop Being the Office Nag
Scenario: Your facilities manager emails a scanned equipment quote from VendorXYZ. Normally, you'd:
- Forward to procurement
- Wait 2 days for them to notice
- Chase down budget approvals
With the integration:
- Mailparser extracts vendor name, total cost, and equipment specs
- ApproveThis routes to facilities director first (they check specs)
- Auto-forwards to procurement if under $10k (they verify vendor is approved)
- Final sign-off from finance - all via email replies
Bonus: If the quote exceeds department budgets, ApproveThis' escalation rules ping the right VP without you playing telephone.
Customer Onboarding: From "Where's My Account?!" to Champagne Problems
Enterprise sales teams hate this: Your biggest new client sends their signed contract via email... along with 17 other attachments. Legal needs to verify signatures. Finance checks payment terms. IT provisions access.
The fix:
- Mailparser grabs contract PDFs and extracts key dates/terms
- ApproveThis creates parallel approval tracks:
- Legal reviews clauses
- Finance confirms deposit
- Sales ops checks against Salesforce
- Everyone approves via email while sipping lattes
When Legal requests a revision? The sales rep gets auto-notified without status update meetings.
Setting This Up Without Losing Your Mind
Zapier's the glue here. If you can set up an out-of-office reply, you can handle this:
- Create a Mailparser inbox for approval-bound emails (e.g., invoices@yourcompany.mailparser.com)
- Build parsing rules to extract data points (Mailparser's wizard makes this drag-and-drop)
- In Zapier, connect "New Email Parsed" trigger to ApproveThis' "Create Request" action
- Map extracted data to approval fields (amounts, vendor names, etc.)
- Set approval rules in ApproveThis: thresholds, approvers, escalation paths
Pro tip: Use ApproveThis' calculated fields to auto-flag requests needing extra scrutiny. Example: If "Total Cost" divided by "Project Budget Remaining" exceeds 20%, route to CFO.
Why This Isn't Just Another "Integration"
Most workflow tools just pass data around. This combo actually reduces busywork:
For approvers: No logins. No new tools. Click approve/reject in their inbox. Even works for external partners.
For admins: Vacation delegation means no bottlenecks when Karen from accounting is hiking the Alps. Approval groups let you rotate approvers fairly.
For auditors: Every decision is timestamped with the original email data attached. No more "I never saw that request" excuses.
Teams That Would Kill for This (But You Can Just Buy It)
Finance: AP That Doesn't Make You the Bad Guy
Problem: Vendors email invoices to random staff. Nobody knows if they're approved. Payment runs late. You play detective.
Solution: Route all vendor emails through Mailparser. ApproveThis auto-creates requests with:
- Vendor validation checks
- PO matching
- 3-way matching (PO, invoice, delivery receipt)
Approvers get clear context: "Approve $4,200 payment to OfficeSupplyCo? [✅ View matched PO][📦 Delivery confirmed 5/12]".
Operations: Stop Herding Cats for Facility Requests
Employees email maintenance requests: "AC broken!" "Printer on fire!" (Actual quote). Mailparser extracts location/issue type. ApproveThis routes based on severity:
- Fire/safety > Facilities lead + HR immediately
- Broken AC > Building manager approval if over $500
- Printer jam > Auto-approve for IT support
The Nuts and Bolts You Care About
Cost stuff: ApproveThis doesn't charge per approver. Mailparser's free plan handles 50 emails/month. Translation? Scale without budget drama.
Security: Both apps are GDPR compliant. ApproveThis offers SSO. Mailparser data is encrypted at rest. Your legal team can stop glaring.
Hidden perk: Use ApproveThis' conditional logic to tweak workflows without IT. Marketing's promo approvals need an extra legal check? Add it in 2 clicks.
How to Not Screw This Up
Common pitfalls (we've seen 'em all):
- Don't: Parse every email field. Extract only what approvers need to decide.
- Do: Set clear approval thresholds to avoid decision fatigue.
- Don't: Use sequential approvals unless absolutely necessary. Parallel tracks save days.
- Do: Test with a single department first. Finance usually has the most rage-inducing processes.
Bottom Line: This Isn't Just Automation
It's about making approvals less... annoying. Clients get faster responses. Employees stop chasing signatures. You look like a wizard who actually fixed a "how we've always done it" process.
Ready to stop being the approval janitor? Get started with ApproveThis or book a 15-minute demo. We'll even help you set up the Mailparser integration while you finish your coffee.
Integrate with Mailparser Integration and get 90 days of ApproveThis for free.
After you create a Zapier integration, please email us at support@approve-this.com with your account name and we'll add 3 months of ApproveThis to your account. Limit one redemption per account.
Learn More
Best Approval Workflows for Mailparser
Suggested workflows (and their Zapier components) for Mailparser
Create request approvals for new parsed emails
Need to ensure quick approvals after extracting data from emails? Set up this automation to initiate an approval request every time an email is parsed into multiple requests. Streamline your processing and guarantee timely actions.
Zapier Components
Trigger
New Request
Triggers when a new approval request workflow is initiated.

Action
New Email Parsed (One Request Per Row)
Triggers when a new email is parsed in an inbox, and create one request for each row if the result contains a tabular result.
Start an approval workflow for each parsed email
Want to turn parsed emails into streamlined approvals? Automatically create an approval request for every email parsed, saving time and ensuring prompt decision-making on each data entry.
Zapier Components

Trigger
New Email Parsed (One Request Per Email)
Triggers when a new email is parsed in an inbox, and create one request for one email.
Action
Create Request
Creates a new request, probably with input from previous steps.
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