
ApproveThis manages your Admiral Integration approvals.
April 17, 2025
Integration Category: Marketing
Why Force Your Team to Choose Between Speed and Control?
Let’s be real – nobody wakes up excited to chase down approvals. But when your marketing team’s running timed offers through Admiral and your legal team’s stuck reviewing every detail in a PDF chain, something’s gotta give. That’s where connecting ApproveThis and Admiral via Zapier becomes a no-brainer.
ApproveThis handles the bureaucratic heavy lifting of multi-step approvals. Admiral manages visitor relationships like a concierge. Together, they turn “waiting for sign-off” into a automated process that keeps campaigns moving and customers happy. No more lost requests in Slack threads. No more manual data entry between systems. Just decisions happening faster, with full visibility.
Where This Combo Hits Different
Admiral’s great at nudging visitors with offers or recovering would-be churners. But when those interactions need human sign-off? That’s where things get messy. ApproveThis adds structured approval workflows to Admiral’s visitor actions without requiring your approvers to log into yet another system.
Key advantage: External partners or execs can approve/reject requests directly from email without needing an Admiral login. License savings aside, it removes the “how do I access this?” back-and-forth that kills momentum.
Real-World Use Cases That Don’t Suck
1. Automating Limited-Time Offer Approvals
Scenario: A media company uses Admiral to push subscription discounts. But their legal team insists on reviewing every offer’s terms first.
Old way: Marketing drafts offer → emails PDF to legal → waits days for reply → manually uploads approved terms to Admiral.
Integrated solution:
- Admiral detects offer acceptance
- Zapier triggers ApproveThis to create request with offer details
- Legal approves/denies via email in <30 mins
- Approved offers auto-activate; denied ones alert marketing
Why it works: ApproveThis’ calculated fields auto-flag offers exceeding discount thresholds, routing them to senior staff. Vacation delegation covers summer Fridays when legal’s out.
2. Stopping Subscription Cancellations Before They Happen
Scenario: A SaaS company uses Admiral’s exit surveys to detect churn risks. But discounting requires CFO approval.
Old way: Support sees cancellation intent → fills Google Form → Finance reviews next day → 70% of leads go cold.
Integrated solution:
- Admiral tags cancellation attempt
- ApproveThis pings CFO with retention offer terms
- CFO approves special discount via mobile email
- Admiral instantly serves approved offer
Why it works: Approval thresholds auto-approve discounts under $50, escalating only major asks. Real-time tracking shows which offers convert best.
3. Keeping Visitor Profiles in Sync (Without the Grunt Work)
Scenario: An e-commerce brand approves personalized bundles through ApproveThis, but Admiral doesn’t reflect these until next day.
Old way: Sales approves custom package → ops team manually updates Admiral → visitor sees generic offer.
Integrated solution:
- ApproveThis approval triggers Zapier
- Admiral updates visitor’s profile with approved bundle
- Next visit shows personalized upsell immediately
Why it works: ApproveThis’ Zapier actions pass custom fields like order value or product category, letting Admiral tailor experiences without IT involvement.
Features That Make This Actually Work
ApproveThis isn’t just a digital rubber stamp. These features keep integrated workflows from breaking down:
Approval thresholds: Auto-approve discounts under $X or tier-1 support offers, escalating only exceptions. Prevents execs from being spammed with minor asks.
Conditional routing: Route high-value visitor offers to regional managers, standard ones to team leads. Match Admiral’s segmentation rules.
Email approvals: Approvers click “Approve”/“Reject” without logging in. Critical for time-sensitive offers where 80% of approvals happen on mobile.
Audit trails: Every Admiral-triggered approval shows who approved what, when, and why. Compliance teams can trace decisions without digging through 12 tools.
Setup That Won’t Make You Hate Tech
If you’ve used Zapier before, this takes 8 minutes:
- Connect Admiral and ApproveThis to Zapier
- Pick trigger (e.g., “Offer Accepted” in Admiral)
- Map key fields (offer details → ApproveThis request)
- Set approvers & rules in ApproveThis
- Test with live offer → approval → Admiral update
Zapier’s interface handles most field mappings automatically. ApproveThis’ docs show exact JSON formats if you need custom logic.
Who Actually Benefits?
Marketing Teams: Launch timed offers without waiting for legal. Auto-escalate if thresholds exceeded.
Customer Success: Approve retention offers in real-time during exit surveys. No more “I’ll get back to you” drop-offs.
Finance: Set guardrails on discounts while staying out of day-to-day approvals. Audit-ready reports sync with Admiral’s analytics.
Ops: Stop being the middleman between Admiral and approval emails. Let workflows handle routing.
The Bottom Line
Admiral identifies opportunities. ApproveThis removes the approval bottleneck. Together via Zapier, they turn visitor interactions into closed deals before the moment passes.
This isn’t about replacing human judgment – it’s about making that judgment happen at the speed of your customer’s attention span. Whether you’re a 100-person SaaS shop needing cleaner offer approvals or a 4000-employee retailer syncing personalized bundles, the integration scales without added complexity.
Ready to stop losing deals to approval delays? Register for ApproveThis or schedule a demo to see live Admiral integrations. No sales jargon, just a 15-minute walkthrough of how your team could approve 3x faster next quarter.
Integrate with Admiral Integration and get 90 days of ApproveThis for free.
After you create a Zapier integration, please email us at support@approve-this.com with your account name and we'll add 3 months of ApproveThis to your account. Limit one redemption per account.
Learn More
Best Approval Workflows for Admiral
Suggested workflows (and their Zapier components) for Admiral
Create approval requests for new offer accepted events
When an offer is accepted in Admiral, this integration creates a new approval request in ApproveThis. Save time on manual approvals for visitor offers with this automation. *Note: Ensure approval rules are set up in ApproveThis.*
Zapier Components

Trigger
Offer Accepted
Triggers when a visitor accepts an Offer.
Action
Create Request
Creates a new request, probably with input from previous steps.
Create approval requests for new subscription cancellations
After a subscription is cancelled in Admiral, this automation triggers the creation of an approval request in ApproveThis. Streamline decision-making for subscription management with minimal manual review. *Note: Adjust approval thresholds in ApproveThis as needed.*
Zapier Components

Trigger
Subscription Cancelled
Triggers when a subscriber's subscription is cancelled.
Action
Create Request
Creates a new request, probably with input from previous steps.
Update visitor data for new approval workflows
When a new approval request workflow is initiated in ApproveThis, this integration updates visitor data in Admiral. Real-time integration ensures visitor records reflect approval changes promptly. *Note: Customize data fields in Admiral if necessary.*
Zapier Components
Trigger
New Request
Triggers when a new approval request workflow is initiated.

Action
Update Visitor Data
Updates data stored for a visitor
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