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CloudConvert Integration

ApproveThis manages your CloudConvert Integration approvals.

April 17, 2025

Integration Category: Files

When Approval Meets Conversion

Let's get real: nobody gets excited about approval processes or file conversions. But when you combine ApproveThis' no-nonsense approval automation with CloudConvert's Swiss Army knife approach to file formats, you create something actually worth talking about. This isn't about replacing human decisions - it's about eliminating the administrative sludge that makes people hate making those decisions in the first place.

ApproveThis handles the "who needs to sign off on this" chaos. CloudConvert wrangles your PDFs, spreadsheets, and video files into submission. Connect them through Zapier, and you've got an automated document pipeline that actually works for teams instead of against them. We're talking legal departments that don't drown in contract revisions, marketing teams that keep branded assets consistent, and operations groups that finally stop playing version control tag.

Why This Combo Works for Mid-Sized Companies

Companies between 50-5,000 employees hit a critical mass where manual approvals become expensive bottlenecks. The legal team needs three signatures on every client contract amendment. Marketing requires director approval on any external-facing document. Procurement gets stuck routing purchase orders through three departments. ApproveThis structures these processes without the rigidity of enterprise software.

Now add CloudConvert's ability to handle 200+ file types. Suddenly, you're not just approving requests faster - you're ensuring the actual files meet standards before they get approved. Watermarked contracts stay consistent. Converted financial reports maintain formatting. Archived project files are actually readable. This integration turns "Did everyone sign off?" into "Everything's ready to ship."

Real Workflows That Don't Suck

1. Watermark First, Panic Later

Marketing agencies know this pain: clients asking for draft designs "just to look at," then accidentally using unapproved versions. Connect ApproveThis to CloudConvert's watermarking via Zapier, and you've got a fix:

  1. Final designs get approved in ApproveThis
  2. Zapier triggers CloudConvert to slap a "DRAFT - NOT FOR DISTRIBUTION" watermark
  3. Approved, watermarked files auto-send to the client

Bonus: Use ApproveThis' calculated fields to auto-apply different watermarks based on project type. Legal gets "CONFIDENTIAL," sales gets "INTERNAL USE ONLY," etc.

2. When Conversions Go Sideways

CloudConvert fails a batch of 500 product spec conversions at 2 AM. Instead of waiting for the morning standup:

  • Failed jobs trigger ApproveThis requests
  • On-call IT lead gets emailed approval to rerun or escalate
  • Approval decision auto-updates CloudConvert via Zapier

ApproveThis' vacation delegation means if the primary approver's out, requests automatically route to their backup. No license needed for the backup - they just click approve/reject in their email.

3. Post-Conversion Quality Control

Financial teams converting quarterly reports to PDF need assurance nothing broke in translation:

  1. CloudConvert finishes conversion
  2. Zapier creates ApproveThis request with file link
  3. Controller reviews formatted PDF
  4. One-click approval releases it to stakeholders

Approval thresholds let you auto-approve small-dollar invoices while flagging larger ones. Same logic applies: auto-approve routine conversions, require human eyes on critical ones.

Setup That Doesn't Require a PhD

Connect ApproveThis and CloudConvert in under 10 minutes:

  1. Create a Zapier account (free tier works)
  2. Choose your trigger (e.g., "Job Finished" in CloudConvert)
  3. Set action as "Create Request" in ApproveThis
  4. Map file URLs/metadata between apps
  5. Test with a real file conversion

Pro tip: Use ApproveThis' calculated fields to pull CloudConvert job stats (processing time, file size) into approval requests. Helps approvers spot anomalies faster.

Who Actually Benefits From This

Legal Teams

Stop chasing partners to review contracts. CloudConvert handles redaction/watermarking; ApproveThis routes to correct attorneys based on contract type (employment vs. vendor). Approval groups ensure consensus without endless CC emails.

Marketing Ops

Asset approvals with built-in format checks. Social videos approved in ApproveThis automatically convert to TikTok/Instagram/YouTube formats via CloudConvert. No more "This file type isn't supported" errors post-approval.

Procurement

Vendor contracts get converted to standardized PDFs, then routed through tiered approvals based on dollar amount. Approval thresholds auto-approve small purchases; anything over $10k gets CFO review.

The Unsexy Features That Matter

ApproveThis isn't just about approvals - it's about eliminating excuses:

  • Email approvals: External clients approve without logging into yet another portal
  • Real-time tracking: See where conversions get stuck in approval limbo
  • Conditional logic: Route high-risk conversions to legal, others straight to ops

Pair these with CloudConvert's ability to capture websites as PDFs or optimize images, and you've got approvals that actually understand what's being approved.

No More "Wait, Which Version Is This?"

The hidden cost of manual approvals isn't just time - it's version control. When CloudConvert processes a file and ApproveThis tracks its approval status in one workflow, you eliminate:

  • Approving draft versions by mistake
  • Losing final files in Slack/email threads
  • Re-converting files because someone edited after approval

Engineering teams use this to approve API docs - converted to PDF, watermarked with build numbers, and locked post-approval. No more "I thought we approved v2.1.6!" fires.

Getting Started Without the Sales Pitch

Try this combo risk-free:

  1. Sign up for ApproveThis (free 14-day trial)
  2. Connect your CloudConvert account via Zapier
  3. Build one workflow (start with post-conversion approvals)

If you get stuck, ApproveThis' support actually responds in plain English. No robotic "have you tried restarting" scripts.

Bottom Line: Approval as a Competitive Edge

In companies scaling past 50 employees, document chaos isn't a "problem" - it's a tax on growth. Every minute spent herding approvers or fixing conversion errors is time not spent on actual work. ApproveThis + CloudConvert via Zapier isn't magic, but it's the closest thing to sanity for teams drowning in PDF purgatory.

Next step: Grab your ApproveThis trial, connect one CloudConvert workflow, and see how much less annoying Tuesday mornings can be.

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Integrate with CloudConvert Integration and get 90 days of ApproveThis for free.

After you create a Zapier integration, please email us at support@approve-this.com with your account name and we'll add 3 months of ApproveThis to your account. Limit one redemption per account.

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Best Approval Workflows for CloudConvert

Suggested workflows (and their Zapier components) for CloudConvert

Add watermarks to files when requests are approved in ApproveThis

Enhance your document processing by automatically adding watermarks to files once an approval request is completed in ApproveThis. This automation ensures only approved documents receive the watermark, adding a layer of authorization and verification.

Zapier Components

Trigger

A Request Is Approved/Denied

Triggers when a request is approved or denied.

CloudConvert Logo

Action

Add Watermark to a File

Add a watermark to a PDF file, to an image or to a video.

Create approval requests for failed CloudConvert jobs

Manage file conversion efficiency by initiating an approval process in ApproveThis when a CloudConvert job fails. This ensures issues are reviewed and corrective actions are approved swiftly, minimizing disruption.

Zapier Components

CloudConvert Logo

Trigger

Job Failed

Triggers when a job failed.

Action

Create Request

Creates a new request, probably with input from previous steps.

Create approval requests after file conversion jobs finish in CloudConvert

Streamline your document approval process by automatically creating a new approval request in ApproveThis once a file conversion job finishes in CloudConvert. This ensures the converted files are reviewed and officially approved for distribution or further processing.

Zapier Components

CloudConvert Logo

Trigger

Job Finished

Triggers when a job finished.

Action

Create Request

Creates a new request, probably with input from previous steps.