ApproveThis manages your Adact Integration approvals.

Why Approval Workflows Break Marketing Momentum

Let's get real – marketing teams live in a constant tug-of-war between speed and compliance. You build this killer Adact campaign with interactive quizzes and prize giveaways that could triple lead gen... only to watch it gather dust while legal reviews the T&Cs, finance checks the prize budget, and Karen from compliance demands three rounds of edits to the "harmless" meme you included.

This is where 87% of gamified campaigns go to die: approval purgatory. Adact handles the fun part – creating experiences that make people actually want to engage with your brand. ApproveThis handles the grown-up stuff – making sure those experiences don't get your company sued or bankrupt.

How This Integration Actually Works (No Fluff)

Through Zapier, Adact tells ApproveThis when something needs a human decision. Think:

• 🚨 "$500 Amazon gift card assigned to a winner – does this blow our campaign budget?"
• 📈 "High-value lead from the puzzle game – sales team needs clearance to offer custom pricing"

ApproveThis then routes these requests to the right people, tracks who's dragging their feet, and auto-updates Adact once decisions are made. No more spreadsheet trackers. No "Did you see my email?" Slack pings.

Real Use Cases for People Who Hate Buzzwords

1. Stopping Budget Overruns on Prize Campaigns

Problem: Your Adact summer giveaway is crushing it... until you realize interns have been approving $200 AirPods giveaways like they're candy. Now finance is asking why your "viral" campaign has a 300% overspend.

Fix: Connect Adact's "New Assigned Prize" trigger to ApproveThis. Now:

• Any prize over $50 gets auto-routed to the marketing director
• Over $500? Finance gets added to the approval chain
• Approvers get all context in one place: user's entry history, campaign ROI data, compliance notes

Who this saves: Retailers running loyalty programs, SaaS companies doing free trial upgrades, anyone who's ever had an "oops" moment with giveaway budgets.

2. Qualifying Leads Without Killing Sales Momentum

Problem: Your Adact escape room game generates insane leads... but 60% are tire-kickers. Sales wastes hours chasing unvetted prospects while the golden opportunities slip through.

Fix: Auto-create approval requests when Adact flags a "high intent" lead. ApproveThis routes these to:

• Sales ops for territory assignment
• Legal if the lead requests custom contract terms
• Execs for enterprise-level deals needing special pricing

Who this saves: B2B companies with complex sales cycles, agencies handling multiple client campaigns, anyone tired of their sales team complaining about lead quality.

Setup That Doesn't Require an IT Degree

Step 1: In Zapier, choose Adact's triggers ("New Assigned Prize" or "New Unique Lead")

Step 2: Map these to ApproveThis' "Create Request" action

Step 3: Set approval rules in ApproveThis:

• Thresholds: "Auto-approve prizes under $50"
• Groups: "Finance team must review any gift card batches"
• Delegation: "If CFO is out, escalate to COO after 24hrs"

Total time? About 15 minutes if you're slow at clicking buttons. Adact's API docs cover the technical bits if you're into that.

Why This Beats "Just Using Email"

If your current process is CC'ing people into email threads, let's talk about your 2024 resurrection:

• No license juggling: Approvers get everything via email – they don't need Adact logins. Great for external partners or frugal finance teams.
• Real calculations: Automatically flag when a user's total prize value hits $X, or when lead scores meet qualification thresholds.
• Audit trails: Every decision timestamped with comments. Bye-bye, "I never approved that!" excuses.

Teams That Stop Being Bottlenecks

Marketing Ops

Finally prove that gamification isn't just "fluffy" – tie every approved prize to lead gen metrics, show cost per qualified lead, kill underperforming campaigns faster.

Finance

Set hard stops on campaign budgets without being the bad guy. Rules-based approvals mean they only get pinged when it matters.

Sales

Get pre-vetted leads routed with all context: which game they played, what content they downloaded, how many times they visited pricing pages.

When to Not Use This Integration (Yes, Really)

If your approval process is "the intern forwards emails to their manager's Gmail," keep doing that. But if you're:

• Running regulated campaigns (healthcare, finance, etc.)
• Scaling beyond 5 simultaneous Adact campaigns
• Tired of clients asking "Who approved this?!"

...then maybe stop letting approval chaos undermine your Adact investment.

How to Not Screw This Up

Do:

• Start with 1-2 critical workflows (prize approvals > lead routing)
• Use calculated fields to auto-flag high-risk requests
• Set vacation rules – nothing kills momentum like an approver being OOO

Don't:

• Require 17 approvals for a $5 Starbucks card – you'll murder engagement
• Use it as an excuse to add bureaucratic layers – keep rules lean

Your Move

ApproveThis isn't another tool – it's the approval layer that lets Adact actually deliver on its promises. Either keep hoping your current process won't cause the next compliance disaster, or get a demo to see how approvals should work in 2024.

P.S. If you mention this article during onboarding, we'll include a free "Rejected by Legal" meme gallery for your approval queues. You're welcome.