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Chatfuel Integration

ApproveThis manages your Chatfuel Integration approvals.

April 17, 2025

Integration Category: Social Marketing

Why Bother Connecting Your Approval Tool to a Chatbot?

Let's cut through the buzzwords: combining ApproveThis with Chatfuel isn't about "synergistic paradigm shifts." It's about fixing three real problems:

  • Your team wastes hours chasing down approvals via Slack/email/desperate carrier pigeon
  • Marketing can't update chatbot scripts without IT holding their hand
  • Clients and contractors get stuck waiting because they don't have logins to your internal systems

ApproveThis handles the bureaucratic stuff (approvals, audits, keeping legal happy) while Chatfuel manages the customer-facing conversations. Connect them through Zapier, and you've basically built a self-service kiosk for business processes.

What Each Tool Does Best (And Where They Need Help)

ApproveThis: The Approval Sheriff

This isn't your dad's "Reply All" approval system. ApproveThis lets you set rules like:

  • Auto-approve expenses under $500, but require CFO sign-off above that
  • Route contract changes to legal AND the client's project manager simultaneously
  • Escalate stuck requests after 24 hours with zero human intervention

Chatfuel: The 24/7 Chat Agent

Chatfuel isn't just for answering "Where's my order?" questions. Savvy teams use it for:

- Collecting customer feedback that actually gets reviewed
- Qualifying leads before sales ever talks to them
- Letting clients check project status without 8 AM check-in calls

The Nerd Stuff: How They Actually Connect

Using Zapier, you can create two-way workflows between ApproveThis and Chatfuel. Translation: approvals can trigger chatbot actions, and chatbot interactions can kick off approval chains. No coding required – just point-and-click setups like these:

4 Real-World Use Cases (That Don't Suck)

1. The "Stop Wasting Sales' Time" Setup

What happens: When a lead in Chatfuel requests a custom quote → ApproveThis automatically routes it to sales ops for review → Approved quotes get sent via chatbot in < 1 hour.

Who needs this: Manufacturing companies dealing with complex custom orders. Lets engineers approve technical specs while sales handles pricing – without endless meetings.

2. The "Client Doesn't Know We Use ApproveThis" Trick

What happens: Client submits feedback via your Chatfuel bot → ApproveThis creates a task for your team → Client gets chatbot updates without logging into your project management tool.

Who needs this: Marketing agencies. Clients think you're magically responsive, while your team avoids 15 different client portals.

3. The "Legal Actually Responds Now" Hack

What happens: New chat subscriber asks about partnership terms → Chatfuel triggers an ApproveThis request → Legal team gets email/Slack approval options → Approved responses auto-send through chatbot.

Who needs this: Startups negotiating NDAs. Legal reviews terms once, then Chatfuel handles recurring questions automatically.

4. The "Emergency Budget Fix" Flow

What happens: Customer requests expedited shipping in chat → ApproveThis checks if their account qualifies → Either auto-approves with upsell or escalates to account manager.

Who needs this: E-commerce teams. Frontline support can offer upgrades without worrying about margin-killing exceptions.

Setting This Up Without Losing Your Mind

Here's the 5-minute version:

  1. Connect ApproveThis and Chatfuel to Zapier
  2. Pick a trigger (e.g., "New Request" in ApproveThis)
  3. Choose an action (e.g., "Send Broadcast" in Chatfuel)
  4. Test with real data – not just "Hello World"

Pro tip: Use ApproveThis' calculated fields to auto-flag urgent requests. Example: If a Chatfuel user mentions "cancel account," immediately route to customer retention leads.

Why Your Team Won't Hate This

For approvers: They can reject/approve via email without learning Chatfuel. Vacation mode automatically reassigns their tasks.

For chat managers: No more manually copying data between systems. Approved responses stay on-brand every time.

For finance: All approvals are tracked with amounts, reasons, and approver IDs. Audit-proof without the spreadsheets.

The Quiet Benefit Everyone Misses

Using Chatfuel as the frontend means:

- Clients/contractors don't need ApproveThis logins
- You can update approval rules without retraining external users
- Chat history becomes an automatic audit trail

Example: A healthcare company uses this to let patients approve treatment plans via simple chat buttons – no complicated patient portals required.

When Not to Use This Integration

This isn't a magic wand. Avoid if:

- Your approval process changes daily (fix that first)
- You need real-time chat (< 1 minute delays)
- Every request requires 10+ approvers (seriously, trim that down)

Getting Started Without Overcommitting

Pick one process that's currently:

a) Annoyingly manual
b) Time-sensitive
c) Involves external people

Run a 2-week test. Measure time saved vs. setup effort. We bet you'll find 3-6 hours/week of low-value work gets automated.

Register for ApproveThis or book a demo to see live examples from your industry.

Final Thought: Approval Tools Should Be Invisible

The best processes don't feel like processes. Combining ApproveThis' structure with Chatfuel's conversational interface lets you enforce controls without becoming the bottleneck everyone complains about. Set it up once, then get back to work that actually matters.

🥳

Integrate with Chatfuel Integration and get 90 days of ApproveThis for free.

After you create a Zapier integration, please email us at support@approve-this.com with your account name and we'll add 3 months of ApproveThis to your account. Limit one redemption per account.

Learn More

Best Approval Workflows for Chatfuel

Suggested workflows (and their Zapier components) for Chatfuel

Send broadcasts to subscriber segments for new approval requests

Streamline your communication workflow by automatically sending broadcast messages to a specific subscriber segment in Chatfuel whenever a new approval request is received in ApproveThis. Keep your team informed and proactive when processes need attention.

Zapier Components

Trigger

New Request

Triggers when a new approval request workflow is initiated.

Chatfuel Logo

Action

Send Broadcast

Sends a broadcast to a subscriber segment

Create approval requests for updated subscriber attributes

Enhance your data management process by automatically creating an approval request in ApproveThis whenever a subscriber's attribute is updated in Chatfuel. This automation ensures that changes are tracked and verified efficiently.

Zapier Components

Chatfuel Logo

Trigger

Updated Subscriber Attribute

Triggers when a subscriber’s attribute is updated

Action

Create Request

Creates a new request, probably with input from previous steps.

Send text messages for approved or denied requests

Improve communication efficiency by automatically sending personalized text messages to subscribers in Chatfuel whenever an approval request is approved or denied in ApproveThis. Keep stakeholders informed of the status changes instantly.

Zapier Components

Trigger

A Request Is Approved/Denied

Triggers when a request is approved or denied.

Chatfuel Logo

Action

Send Text Message

Sends a text message to a subscriber

Create requests for export plugin triggers in Chatfuel

Automate your approval process by creating a new request in ApproveThis whenever a subscriber activates the Export via Zapier plugin in Chatfuel. This ensures rapid tracking and processing of data export requests.

Zapier Components

Chatfuel Logo

Trigger

New Trigger of “Export via Zapier” Plugin

Triggers when a subscriber receives the “Export via Zapier” plugin in Chatfuel

Action

Create Request

Creates a new request, probably with input from previous steps.