
ApproveThis manages your Chatfuel Integration approvals.
April 17, 2025
Integration Category: Social Marketing
Why Bother Connecting Your Approval Tool to a Chatbot?
Let's cut through the buzzwords: combining ApproveThis with Chatfuel isn't about "synergistic paradigm shifts." It's about fixing three real problems:
- Your team wastes hours chasing down approvals via Slack/email/desperate carrier pigeon
- Marketing can't update chatbot scripts without IT holding their hand
- Clients and contractors get stuck waiting because they don't have logins to your internal systems
ApproveThis handles the bureaucratic stuff (approvals, audits, keeping legal happy) while Chatfuel manages the customer-facing conversations. Connect them through Zapier, and you've basically built a self-service kiosk for business processes.
What Each Tool Does Best (And Where They Need Help)
ApproveThis: The Approval Sheriff
This isn't your dad's "Reply All" approval system. ApproveThis lets you set rules like:
- Auto-approve expenses under $500, but require CFO sign-off above that
- Route contract changes to legal AND the client's project manager simultaneously
- Escalate stuck requests after 24 hours with zero human intervention
Chatfuel: The 24/7 Chat Agent
Chatfuel isn't just for answering "Where's my order?" questions. Savvy teams use it for:
- Collecting customer feedback that actually gets reviewed
- Qualifying leads before sales ever talks to them
- Letting clients check project status without 8 AM check-in calls
The Nerd Stuff: How They Actually Connect
Using Zapier, you can create two-way workflows between ApproveThis and Chatfuel. Translation: approvals can trigger chatbot actions, and chatbot interactions can kick off approval chains. No coding required – just point-and-click setups like these:
4 Real-World Use Cases (That Don't Suck)
1. The "Stop Wasting Sales' Time" Setup
What happens: When a lead in Chatfuel requests a custom quote → ApproveThis automatically routes it to sales ops for review → Approved quotes get sent via chatbot in < 1 hour.
Who needs this: Manufacturing companies dealing with complex custom orders. Lets engineers approve technical specs while sales handles pricing – without endless meetings.
2. The "Client Doesn't Know We Use ApproveThis" Trick
What happens: Client submits feedback via your Chatfuel bot → ApproveThis creates a task for your team → Client gets chatbot updates without logging into your project management tool.
Who needs this: Marketing agencies. Clients think you're magically responsive, while your team avoids 15 different client portals.
3. The "Legal Actually Responds Now" Hack
What happens: New chat subscriber asks about partnership terms → Chatfuel triggers an ApproveThis request → Legal team gets email/Slack approval options → Approved responses auto-send through chatbot.
Who needs this: Startups negotiating NDAs. Legal reviews terms once, then Chatfuel handles recurring questions automatically.
4. The "Emergency Budget Fix" Flow
What happens: Customer requests expedited shipping in chat → ApproveThis checks if their account qualifies → Either auto-approves with upsell or escalates to account manager.
Who needs this: E-commerce teams. Frontline support can offer upgrades without worrying about margin-killing exceptions.
Setting This Up Without Losing Your Mind
Here's the 5-minute version:
- Connect ApproveThis and Chatfuel to Zapier
- Pick a trigger (e.g., "New Request" in ApproveThis)
- Choose an action (e.g., "Send Broadcast" in Chatfuel)
- Test with real data – not just "Hello World"
Pro tip: Use ApproveThis' calculated fields to auto-flag urgent requests. Example: If a Chatfuel user mentions "cancel account," immediately route to customer retention leads.
Why Your Team Won't Hate This
For approvers: They can reject/approve via email without learning Chatfuel. Vacation mode automatically reassigns their tasks.
For chat managers: No more manually copying data between systems. Approved responses stay on-brand every time.
For finance: All approvals are tracked with amounts, reasons, and approver IDs. Audit-proof without the spreadsheets.
The Quiet Benefit Everyone Misses
Using Chatfuel as the frontend means:
- Clients/contractors don't need ApproveThis logins
- You can update approval rules without retraining external users
- Chat history becomes an automatic audit trail
Example: A healthcare company uses this to let patients approve treatment plans via simple chat buttons – no complicated patient portals required.
When Not to Use This Integration
This isn't a magic wand. Avoid if:
- Your approval process changes daily (fix that first)
- You need real-time chat (< 1 minute delays)
- Every request requires 10+ approvers (seriously, trim that down)
Getting Started Without Overcommitting
Pick one process that's currently:
a) Annoyingly manual
b) Time-sensitive
c) Involves external people
Run a 2-week test. Measure time saved vs. setup effort. We bet you'll find 3-6 hours/week of low-value work gets automated.
Register for ApproveThis or book a demo to see live examples from your industry.
Final Thought: Approval Tools Should Be Invisible
The best processes don't feel like processes. Combining ApproveThis' structure with Chatfuel's conversational interface lets you enforce controls without becoming the bottleneck everyone complains about. Set it up once, then get back to work that actually matters.
Integrate with Chatfuel Integration and get 90 days of ApproveThis for free.
After you create a Zapier integration, please email us at support@approve-this.com with your account name and we'll add 3 months of ApproveThis to your account. Limit one redemption per account.
Learn More
Best Approval Workflows for Chatfuel
Suggested workflows (and their Zapier components) for Chatfuel
Send broadcasts to subscriber segments for new approval requests
Streamline your communication workflow by automatically sending broadcast messages to a specific subscriber segment in Chatfuel whenever a new approval request is received in ApproveThis. Keep your team informed and proactive when processes need attention.
Zapier Components
Trigger
New Request
Triggers when a new approval request workflow is initiated.

Action
Send Broadcast
Sends a broadcast to a subscriber segment
Create approval requests for updated subscriber attributes
Enhance your data management process by automatically creating an approval request in ApproveThis whenever a subscriber's attribute is updated in Chatfuel. This automation ensures that changes are tracked and verified efficiently.
Zapier Components

Trigger
Updated Subscriber Attribute
Triggers when a subscriber’s attribute is updated
Action
Create Request
Creates a new request, probably with input from previous steps.
Send text messages for approved or denied requests
Improve communication efficiency by automatically sending personalized text messages to subscribers in Chatfuel whenever an approval request is approved or denied in ApproveThis. Keep stakeholders informed of the status changes instantly.
Zapier Components
Trigger
A Request Is Approved/Denied
Triggers when a request is approved or denied.

Action
Send Text Message
Sends a text message to a subscriber
Create requests for export plugin triggers in Chatfuel
Automate your approval process by creating a new request in ApproveThis whenever a subscriber activates the Export via Zapier plugin in Chatfuel. This ensures rapid tracking and processing of data export requests.
Zapier Components

Trigger
New Trigger of “Export via Zapier” Plugin
Triggers when a subscriber receives the “Export via Zapier” plugin in Chatfuel
Action
Create Request
Creates a new request, probably with input from previous steps.
You'll ❤️ these other ApproveThis integrations
-
Responsly
Published: April 17, 2025Responsly is a digital feedback platform that get you the right answers.
-
Ecwid by Lightspeed
Published: April 17, 2025Ecwid by Lightspeed is a cloud online store builder which lets you instantly launch an online store on any website, Facebook page, or multiple sites simultaneously.
-
21RISK
Published: April 17, 202521RISK is risk management, reinvented. Use our web-platform to perform audits, and improve safety.