ApproveThis manages your Blipp Reviews Integration approvals.

When Approval Management Meets Customer Feedback

Let’s get real: approvals suck. They’re the traffic jam of business operations. Now imagine combining that mess with customer review management. Sounds like a recipe for lost emails and missed opportunities, right? That’s exactly why connecting ApproveThis and Blipp Reviews via Zapier isn’t just smart – it’s survival mode for companies scaling between 50-5,000 employees.

ApproveThis handles the "who said yes" part. Blipp Reviews manages the "what do customers think" piece. Together, they automate the gap between internal decisions and external perceptions. No more letting customer feedback gather dust while waiting for legal sign-off. No more approved responses sitting in someone’s inbox. Just clean handoffs between teams that actually work.

Why This Combo Works

Most approval tools treat every "yes/no" like it exists in a vacuum. ApproveThis doesn’t. With features like conditional thresholds and automatic delegation, it understands that real-world approvals often need context. Now pair that with Blipp’s ability to trigger feedback requests and track reviews across platforms. Suddenly you’ve got a system where:

• Customer complaints automatically route to legal for approval before public response
• Approved marketing campaigns immediately trigger review generation from target audiences

The kicker? Approvers in ApproveThis don’t need Blipp licenses. Perfect for agencies handling client reviews or franchises coordinating across locations. No more paying for seats just so someone can click "approve."

Real Workflows for Real Teams

1. Filtering Reviews Through Compliance

A regional healthcare network uses this integration to manage patient testimonials. When Blipp detects a new review mentioning staff by name, ApproveThis:

• Routes it to HR for HIPAA compliance check
• If approved, auto-publishes with pre-written response templates
• If denied, flags the compliance team for follow-up

Before this? Reviews sat for days waiting for legal. Now they’re handled in under 4 hours.

2. Post-Approval Feedback Loops

A manufacturing company automates supplier onboarding. When procurement approves a new vendor in ApproveThis:

• Blipp automatically requests feedback from the vendor
• Scores feed back into ApproveThis for future purchase decisions

Procurement VP says it cut supplier evaluation time by 30% last quarter.

3. Approval-Backed Review Generation

An e-commerce brand triggers Blipp review requests only after:

• Customer success approves the contact list
• Legal signs off on request timing

Result? 22% higher response rate by avoiding spam triggers.

Setting This Up Without Losing Your Mind

Zapier’s the glue here. You’ll need accounts with ApproveThis, Blipp Reviews, and Zapier. Total setup time: 15 minutes if you’ve had coffee.

Basic Flow for Review Moderation

1. In Zapier: Choose Blipp’s "New Review" trigger
2. Filter for reviews needing approval (star ratings, keywords)
3. Map to ApproveThis’ "Create Request" action
4. Set approvers based on review type (legal, execs, etc.)

Pro tip: Use ApproveThis’ calculated fields to auto-score review urgency based on sentiment analysis. Escalate 5-star rants faster than lukewarm 3-stars.

Who Actually Benefits From This?

Marketing Teams

Stop guessing which testimonials are approved for campaigns. Automatically push vetted 5-star Blipp reviews to your CMS, ad platforms, and sales decks. Approval thresholds let you auto-greenlight anything above 4.8 stars without human delays.

Operations Managers

Link equipment purchase approvals to post-installation vendor reviews in Blipp. Now your approval process includes automatic performance tracking. Bonus: Use approval groups to route maintenance requests to both facilities and the vendor’s Blipp profile.

Customer Success

Ever approved a refund only to get blindsided by a bad review? Now, when Blipp detects a negative review, ApproveThis:

• Checks if refund was already approved
• Routes unresolved issues to senior staff
• Auto-logs all actions in your CRM

Why This Isn’t Just Another Integration

Most Zapier combos just shuffle data. This one actually closes loops:

• Approvals initiate feedback requests
• Feedback triggers new approvals

Take contract renewals. Sales approves a renewal in ApproveThis → Blipp requests client feedback → If score drops below threshold, ApproveThis auto-flags legal. No more losing clients to silent dissatisfaction.

Getting Started Without the BS

You’re not here for fluff. Here’s the brass tacks:

1. Map critical fields first: Blipp’s review IDs to ApproveThis’ custom fields
2. Set escalation rules: Use ApproveThis’ thresholds to auto-approve/deny based on Blipp scores
3. Test with edge cases: What happens when a 1-star review needs C-suite approval at 2 AM?

Done right, this becomes your compliance safety net and customer insight engine.

The Bottom Line for Grown-Up Companies

Companies between 50-5,000 employees can’t afford amateur hour with approvals and reviews. This integration isn’t about doing more – it’s about finally doing what matters:

• Stop letting approvals bottleneck customer interactions
• Quit wasting cycles on manual review triage
• Never miss a compliance fire drill again

ApproveThis brings structure without rigidity. Blipp brings customer voices into the boardroom. Together via Zapier? They’re how mid-market companies act like they’ve got 10x the staff.

Book a demo to see how approval workflows can actually keep pace with your customers. Or start a free trial if you’re ready to stop being the approval bottleneck.