
ApproveThis manages your Textellent Integration approvals.
April 17, 2025
Integration Category: Marketing
When Approval Processes Meet Text Messaging
Let's be real - most approval workflows move at the speed of a three-toed sloth on melatonin. By the time your team gets that purchase order signed off or campaign copy approved, your window of opportunity has closed. Textellent solves half the problem with instant SMS communication. ApproveThis handles the other half with structured approvals. Together? They're like espresso for your business processes.
Here's why mid-sized companies are pairing these tools:
- No more approval black holes - Track every decision in real time while keeping customers/staff updated via text
- Cut license costs - External approvers only need email access, not Textellent seats
Textellent Does Talking, ApproveThis Does Deciding
Textellent's great at blasting out 10,000 promo texts or handling customer service chats. But when those messages require human decisions? That's where things get messy. ApproveThis adds guardrails without slowing things down:
Real-World Example: Marketing Agency Hell
Your team gets a text reply: "Change the headline to '50% Off Before Friday' - client request." Normally, this would ping-pong between account managers and creatives for days. With the integration:
- Textellent detects keywords ("client request")
- ApproveThis auto-creates an approval task
- Creative director approves/denies via email
- Textellent automatically updates the client
Result: 2-hour turnaround instead of 2 days. No CC'd email chains. No lost messages.
Five Ways This Combo Saves Your Sanity
1. Inbound Message Triage
When Textellent gets a message that needs human review (like a customer complaint or special request), ApproveThis creates an approval task with all message context. Healthcare clinics use this for after-hours patient requests - nurses get SMS alerts, approve urgent cases, and Textellent auto-schedules callbacks.
2. Approval Status Updates via SMS
Ever had a sales rep blow up your Slack because they're waiting on a contract approval? Connect ApproveThis denials/approvals to Textellent's SMS blasts. Construction companies use this to notify subcontractors about change order approvals while they're on job sites.
3. Tag-Based Approval Triggers
When Textellent tags a contact as "High Value" or "Complaint Risk", kick off customized approval chains. Retailers approve VIP discount requests this way - store managers tag customers in Textellent, ApproveThis routes to regional directors, then auto-sends approved offers via SMS.
4. Wrong Number Cleanup
Textellent flags invalid numbers? ApproveThis creates tasks for sales teams to verify contact info. Auto-delete if not approved within 48 hours. Telemarketing teams cut wasted SMS costs by 23% using this combo.
5. Approval-to-Appointment Automation
Service businesses auto-schedule appointments once approvals clear. Example: A patient gets approved for a MRI via ApproveThis → Textellent sends scheduling options → Patient replies with preferred time → Back to ApproveThis for final confirmation. Zero double-data entry.
Who Actually Benefits From This?
Marketing Teams
Stop letting legal reviews bottleneck your campaigns. Route SMS promo copy through ApproveThis with conditional thresholds: Under $5k discount? Auto-approve. Over $5k? Escalate to CFO. All while keeping sales teams updated via text.
Customer Support
Frontline staff can offer discounts/refunds via text without overstepping. Every "As a courtesy, we can offer..." message triggers an ApproveThis workflow with amount limits and manager escalations. Reduces call volume by 40% for some users.
Operations Managers
Maintenance requests via text get approved and assigned faster. Bonus: Use ApproveThis' vacation delegation so approvals don't stall when managers are OOO. Textellent then notifies both requester and technician via SMS.
Setting This Up Without Losing Your Mind
Connect them through Zapier in 15 minutes flat:
- Create Zapier accounts (if you somehow don't have them)
- In Zapier, make a new Zap with Textellent as trigger
- Pick your trigger event (incoming message, new tag, etc.)
- Add ApproveThis as the action app
- Map Textellent data to approval request fields
- Test with real messages
Pro tip: Use ApproveThis' calculated fields to auto-approve requests under specific $$ amounts from tagged contacts. Saves 100+ manual approvals monthly.
Why This Isn't Just Another Integration
Most app combos just shuffle data between platforms. This one actually changes how decisions happen:
- Approval groups let you require consensus from multiple departments on high-risk SMS campaigns
- Real-time dashboards show which text-based requests are stuck
- Conditional thresholds auto-approve routine replies while flagging exceptions
It's like giving your approval processes a direct line to customers' pockets.
Cool, But Does It Actually Work?
We don't make up customer quotes, but here's what the features enable:
A regional bank reduced loan application approval times from 72 hours to 9 by using Textellent SMS updates + ApproveThis' parallel approval paths. Their loan officers aren't any faster - they're just not waiting on each other anymore.
A HVAC company handles 300+ service requests weekly by texting customers appointment options, then using ApproveThis to coordinate technician assignments based on real-time availability.
Getting Started Without the BS
If your approval processes still rely on sticky notes and crossed fingers:
1. Grab an ApproveThis trial
2. Connect it to your existing Textellent account via Zapier
3. Automate one approval flow this week
Not sure where to start? Our team will build your first workflow for free during a demo. No sales poetry - just 15 minutes to make your processes less awful.
Bottom Line
You bought Textellent to communicate faster. ApproveThis stops internal bureaucracy from canceling out those speed gains. Together, they make sure the only thing moving slower than your competitors is that three-toed sloth we mentioned earlier.
Integrate with Textellent Integration and get 90 days of ApproveThis for free.
After you create a Zapier integration, please email us at support@approve-this.com with your account name and we'll add 3 months of ApproveThis to your account. Limit one redemption per account.
Learn More
Best Approval Workflows for Textellent
Suggested workflows (and their Zapier components) for Textellent
Create approval requests for new Textellent incoming messages
Streamline your approval processes by creating an approval request each time a new message is received in Textellent. This automation ensures important communications are addressed promptly within your workflow.
Zapier Components

Trigger
Incoming Message
Triggers when an incoming message callback request.
Action
Create Request
Creates a new request, probably with input from previous steps.
Notify contacts via Textellent when requests are approved or denied in ApproveThis
Improve decision-making efficiency by notifying your contacts in Textellent when an approval or denial occurs in ApproveThis. This automation keeps stakeholders informed and responsive to changes.
Zapier Components
Trigger
A Request Is Approved/Denied
Triggers when a request is approved or denied.

Action
Send Message
Sends a Message
Schedule appointments in Textellent for new ApproveThis requests
Automatically schedule appointments in Textellent for every new approval request in ApproveThis. This ensures timely engagements and follow-ups with clients or team members based on approval workflows.
Zapier Components

Trigger
New Request
Triggers when a new approval request workflow is initiated.

Action
Create Appointment
Create an Appointment
Create approval requests when contacts are tagged in Textellent
Enhance your organizational workflow by creating an approval request anytime a contact is tagged in Textellent. This automation ensures critical client interactions are tracked and approved efficiently.
Zapier Components

Trigger
Tag Associated to Contact
Triggers when tag is associated with a contact.
Action
Create Request
Creates a new request, probably with input from previous steps.
Initiate approval for updating contacts when wrong numbers are identified
Ensure your contact data's accuracy by initiating an approval request when a number is added to Textellent's wrong numbers list. This automation supports proactive data management and rectification workflows.
Zapier Components

Trigger
Phone Number Added to Wrong Number
Triggers when a phone number is added to wrong numbers list.
Action
Create Request
Creates a new request, probably with input from previous steps.
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