
ApproveThis manages your Voma Integration approvals.
April 17, 2025
Integration Category: Payment Processing
When Payment Platforms Meet Approval Automation
Let’s get real – managing digital products, subscriptions, and customer access is messy enough without adding bureaucratic approval roadblocks. Voma handles the commerce side beautifully, but when you need human sign-offs (because let’s face it, sometimes grown-ups need permission slips too), that’s where ApproveThis comes in. Together, they’re like the organized adult in the room who actually knows where the scissors are.
Voma’s great at selling courses, memberships, and digital goods. ApproveThis? We’re great at getting people to stop dithering and make decisions. Connect them through Zapier, and you’ve got a self-cleaning approval pipeline that doesn’t require babysitting.
Why This Combo Doesn’t Suck
Most approval tools treat every request like it’s a corporate loan application. We don’t. With Voma, you’re probably dealing with creators, coaches, or teams moving fast – approvals should adapt to their workflow, not the other way around. Here’s where the magic happens:
No More License Jenga
Your Voma approvers don’t need ApproveThis licenses. External partners, clients, or that one exec who still prints emails? They approve via email. No new logins. No seat quotas. Just decisions made where they already live.
Decisions That Actually Trigger Actions
Approve a course purchase? Automatically grant access in Voma. Flag a high-risk order? Freeze it until legal eyeballs it. This isn’t just about moving paperwork – it’s about directly connecting decisions to business outcomes.
Real-World Use Cases That Don’t Put People to Sleep
Let’s break down three ways this integration actually matters – with examples that won’t make you want to gouge your eyes out with a stale bagel.
1. Order Approvals That Don’t Kill Momentum
The Scenario: Your sales team offers custom enterprise packages for your online course platform. Deals over $5k need manager approval, but Voma doesn’t know that.
The Fix: Zapier triggers an ApproveThis workflow when Voma detects orders over threshold. Sales ops gets an email/Slack approval request. Once approved, Voma processes payment and grants course access automatically.
Who Cares: EdTech companies, premium content creators, B2B SaaS teams. Basically anyone who needs to balance sales velocity with financial controls.
2. Cart Abandonment Salvage Missions
The Problem: Someone bails on a $2k masterclass purchase. Your marketing team wants to offer a 10% rescue discount, but needs finance approval first.
The Play: Voma detects abandonment → ApproveThis pings the budget owner → Approved? Auto-send discount via Voma. Denied? Trigger a “limited seats left” follow-up.
Sweet Spot: High-ticket coaches, membership sites, and anyone using scarcity tactics without wanting to look desperate.
3. VIP Access Without the Spreadsheet Circus
The Headache: Enterprise clients want bulk course purchases for 50+ employees. You need to verify payment and manually add each user to Voma. Cue the errors.
The Solution: Payment clears in Voma → ApproveThis confirms recipient list compliance → Auto-provision logins in Voma. Add calculated fields to flag missing employee emails upfront.
Perfect For: Corporate training providers, compliance course vendors, anyone dealing with bulk purchases.
Setting This Up Without Losing Your Mind
If you can make toast, you can connect these tools. Here’s the cheat sheet:
- Connect Accounts: Zapier > Make new Zap > Choose Voma trigger > ApproveThis action
- Map Data: Pull Voma order details into ApproveThis fields (amount, product type, custom notes)
- Set Rules: Use ApproveThis thresholds (e.g., auto-approve orders under $1k, escalate others)
- Test Drive: Run a fake Voma order through the workflow. Fix any “idiot alerts” before going live.
Pro tip: Use ApproveThis’ vacation delegation so approvers don’t ghost you during PTO. Because nothing says “amateur hour” like stalled orders because Karen’s hiking in Patagonia.
Which Teams Stop Hating Their Lives
This isn’t just for the approval nerds. Here’s who actually gets time back:
Finance Teams
Instead of manually auditing Voma exports, set approval thresholds. $10k+ subscriptions get CFO review automatically. Bonus: Audit trails in ApproveThis show who approved what – no more “wasn’t me” denials.
Operations
Stop being the middleman between Voma and legal/security teams. Route high-risk orders (international, custom contracts) to the right reviewers without playing telephone.
Customer Success
When clients ask “Why isn’t my team’s access live yet?”, check ApproveThis’ real-time status. No more digging through Voma logs or blaming “the system.”
Bottom Line: Approval Isn’t a Dirty Word
Used right, approvals aren’t about control – they’re about moving faster without breaking things. Voma handles the commerce engine; ApproveThis handles the guardrails. Together, they let you scale without turning into that company that requires 17 signatures to buy a stapler.
Ready to stop herding approval cats? Get started with ApproveThis or schedule a demo to see how we tame the Voma beast. Pro tip: Bring your most annoying approval scenario. We eat those for breakfast.
FAQs For the Skeptics
Q: What if our approvers hate new tools?
A: They approve via email. Zero learning curve. We’re not here to disrupt anyone’s Gmail addiction.
Q: Can we approve based on product type?
A: Yep. Set rules like “Wellness courses auto-approve; financial content needs legal review.”
Q: How’s this different from Voma’s built-in approvals?
A: Voma’s great at taking payments. We’re great at complex rules, multi-team reviews, and audit trails. Different muscles.
Integrate with Voma Integration and get 90 days of ApproveThis for free.
After you create a Zapier integration, please email us at support@approve-this.com with your account name and we'll add 3 months of ApproveThis to your account. Limit one redemption per account.
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Best Approval Workflows for Voma
Suggested workflows (and their Zapier components) for Voma
Create approval requests for new orders
When a new order is created in Voma, this integration submits an approval request in ApproveThis to verify order details. It helps ensure orders meet approval criteria before processing. *Note: Review the approval filters in ApproveThis if additional criteria are needed.*
Zapier Components

Trigger
New Order
Triggers when a new order is created.
Action
Create Request
Creates a new request, probably with input from previous steps.
Create approval requests for new cart abandonments
When a new cart abandonment event occurs in Voma, this automation sends an approval request in ApproveThis to evaluate follow-up engagement. It streamlines the lead management process after potential customer drop-offs. *Note: Set up conditional checks in ApproveThis for efficient routing.*
Zapier Components

Trigger
New Cart Abandonment
Triggers when a new cart abandonment event happens.
Action
Create Request
Creates a new request, probably with input from previous steps.
Grant access to content for approved requests
When an approval request completes in ApproveThis, this integration grants subscribers access to digital content in Voma. It ensures only approved requests trigger access, streamlining decision-making. *Note: Configure status filters to trigger only on approved outcomes.*
Zapier Components
Trigger
A Request Is Approved/Denied
Triggers when a request is approved or denied.

Action
Grant Access to Content
Grants Access to Content. Subscribers added through this action will be able to log in to their Voma customer dashboard and access the content that you specify.
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