ApproveThis manages your Google Ads Integration approvals.

When Fast-Moving Ads Meet Slow-Moving Approvals

Let's get real - Google Ads moves at light speed while most company approvals crawl like dial-up internet. You're paying $2 per click while waiting three days for budget sign-off. Your competitor's running A/B tests while you're still chasing down your CMO's email reply. This mismatch isn't just annoying; it's costing real money.

ApproveThis fixes this by putting your approval processes on the same caffeine drip as your ad campaigns. We're talking about syncing Google Ads data with approval workflows that actually make sense for grown-up companies (50-5,000 employees) who need structure without bureaucracy.

Why This Combo Doesn't Suck

Google Ads does the targeting. ApproveThis does the decision-making. Together, they handle the two things that actually determine campaign success:

• Speed: No more approval ping-pong between teams
• Control: Actual visibility into who approved what

Here's the kicker - your Google Ads managers keep working in their tool. Approvers get everything they need right in email. No new logins, no extra licenses for external partners. Just decisions happening where they should.

Three Ways This Actually Works in Real Life

1. Campaign Launch Guardrails

Scenario: Your PPC team creates a new campaign in Google Ads. Instead of Slack pings and forwarded emails, ApproveThis automatically:

• Routes the campaign details to required approvers
• Applies budget thresholds (auto-approve under $5k, escalate above)
• Updates campaign status based on decisions

Real impact: A retail company cut campaign launch time from 72 hours to 4 hours during Black Friday prep. Their secret? Auto-escalation when initial approvers didn't respond within 2 hours.

2. Budget Adjustments That Don't Require Mind Reading

Scenario: Your AI-powered bidding strategy recommends doubling the daily budget. Instead of waiting for finance:

ApproveThis triggers an approval workflow that:

• Checks against remaining monthly budget
• Routes to correct approver based on % increase
• Uses calculated fields to show projected ROI

Bonus: Vacation delegation means campaigns aren't held hostage because someone's at Burning Man.

3. Lead Quality Control That Doesn't Annoy Sales

Scenario: New leads come through Google Ads Lead Form Extensions. Instead of dumping unvetted leads into Salesforce:

ApproveThis creates approval tasks that:

• Flag high-value leads for immediate follow-up
• Route questionable leads to sales managers
• Auto-reject spam using conditional logic

Real numbers: A SaaS company reduced sales team complaints by 60% while increasing qualified lead response time by 83%.

Setting This Up Without Losing Your Mind

Connect ApproveThis to Google Ads via Zapier in three steps:

1. Create your approval templates in ApproveThis (campaign launches, budget changes, etc.)
2. Set up Zapier triggers for key Google Ads events (new campaign, status change, lead form entry)
3. Map Google Ads data to approval request fields

Pro tip: Use ApproveThis' calculated fields to automatically include ROI projections or historical performance data in approval requests. Makes those "Why should we approve this?" conversations disappear.

Who Actually Benefits From This

Marketing Teams

Stop being the approval process bottleneck. Set up multi-step approvals where:

• Legal reviews compliance first
• Finance checks budgets next
• CMO gets final sign-off

All while your team keeps optimizing campaigns.

Finance Departments

Finally get visibility into ad spending without micromanaging:

• Auto-approve budget increases under 10%
• Require VP approval for larger jumps
• Get audit trails for every decision

Sales Operations

Qualify leads before they hit CRMs:

• Auto-approve leads meeting BANT criteria
• Route enterprise leads to specialized teams
• Reject tire-kickers automatically

Why This Isn't Just Another Integration

ApproveThis adds three layers Google Ads alone can't handle:

1. Human oversight without human bottlenecks
2. Cross-team workflows that respect departmental boundaries
3. Compliance trails that survive employee turnover

It's like giving your Google Ads account a responsible adult supervisor who doesn't slow things down.

Getting Started Without the BS

If you're running Google Ads for a company that's outgrown spreadsheet approvals:

1. Sign up for ApproveThis
2. Connect to Google Ads via Zapier
3. Clone our pre-built templates

Or skip the DIY and book a demo to see how actual companies use this setup. No sales jargon guaranteed.

Bottom Line

Your Google Ads campaigns are too important to get stuck in approval purgatory. ApproveThis doesn't just automate workflows - it fixes the broken human processes that leak budget and opportunities. And yes, it works even if your approvers still think "PPC" stands for "Pretty Poor Clickthrough rates."