ApproveThis manages your SocialPilot Integration approvals.

Why Approval Processes Break (And How to Fix Them)

Let's be real: getting social media posts approved feels like playing telephone with your legal team while your marketing team taps their watch. Someone creates a post in SocialPilot. Then it gets emailed to a manager. Then CC'd to compliance. Then forwarded to a client. Then someone asks for edits in a Slack thread that goes unanswered for three days. Suddenly your "urgent" product launch post is stuck in purgatory.

This is why companies between 50-5,000 employees use ApproveThis. Not as another tool to manage, but as the glue that connects SocialPilot to the actual humans who need to say "yes." Here's the playbook:

The Approval Superpower You Didn't Know You Had

SocialPilot handles the what – creating posts, scheduling, analytics. ApproveThis handles the who and when. Together through Zapier, they:

• Auto-create approval tasks when posts are ready for review
• Push approved/denied decisions back to SocialPilot

But the real magic? Approvers don't need SocialPilot logins. Your client's CEO can approve posts via email without ever touching your social tool. Your legal team stays in their compliance bubble. No more paying for extra SaaS seats just to get a signature.

Use Cases That Actually Matter

1. The "Stop Micromanaging My Creativity" Workflow

Template: Auto-create ApproveThis requests for new SocialPilot posts
Who needs this: Marketing agencies, e-commerce brands, anyone with multiple contributors
How it works: Every time a junior designer schedules a post in SocialPilot, ApproveThis:

• Routes it to the CMO + legal via email/Slack
• Shows post copy + visuals in the approval task
• Auto-approves if under $5k budget (using approval thresholds)

Real example: A mid-sized fintech company cut approval time from 72 hours to 4 hours by setting automatic approvals for routine educational posts while flagging high-risk investment content for legal review.

2. The "Why Is This Still in Draft?!" Fix

Template: Approve/deny SocialPilot posts based on ApproveThis decisions
Who needs this: Healthcare, financial services, public companies
Secret weapon: Vacation delegation. When your compliance officer is OOO, requests auto-reassign – no more "waiting for Janice to get back from Maui."

Pro tip: Add calculated fields to require extra approvals for posts mentioning specific keywords ("free," "guarantee," etc.).

3. The Client Approval Black Hole Solution

Template: Add SocialPilot comments when ApproveThis requests start
Who needs this: Agencies, franchises, distributed teams

Ever had a client ask "Wait, why are we posting this?" after approving the copy? Now, when an approval starts, Automatically add a comment to the SocialPilot post with:

• Campaign brief PDF
• UTM parameter tracking links
• Client's own revision notes from last time

Setup That Takes 8 Minutes (We Timed It)

Connecting SocialPilot + ApproveThis isn't some IT project. Your social media coordinator can do this during their morning coffee:

1. Create a Zapier account (they have a free tier)
2. Choose your trigger in SocialPilot ("New Post Drafted")
3. Set action in ApproveThis ("Create Request")
4. Map SocialPilot post details to approval fields
5. Add approvers & rules (e.g., "CFO only if budget > $10k")

Pro move: Use ApproveThis' calculated fields to auto-flag posts that:

• Mention competitors
• Include unapproved discount codes
• Use assets not in your brand kit

Who Actually Benefits Here?

Marketing Teams

Stop herding cats. Set up parallel approvals where design reviews content while legal checks disclaimers simultaneously. See real-time status in ApproveThis dashboard instead of chasing emails.

Compliance Officers

Get context-rich requests with full post history. Set hard rules ("Any post with 'ROI' needs CFO sign-off") but stay out of the 95% that don't need you.

Operations Managers

Track average approval time per department. Identify bottlenecks (why does IT take 3x longer than legal?). Export audit trails for SOC 2 compliance.

“But Our Process Is Special”

Cool. We’ve seen teams get creative:

• A franchise uses approval groups to require 3/5 regional managers to sign off on national campaigns
• A healthcare org auto-escalates posts with HIPAA-related keywords to compliance leads
• An e-commerce brand routes holiday promo posts to seasonal temps first, then brand managers

Bottom Line

If you're using SocialPilot without structured approvals, you're leaving both speed and compliance on the table. ApproveThis isn't another layer – it's the system that lets SocialPilot do its job while keeping humans accountable.

Next steps:
- Get ApproveThis (free 14-day trial)
- See SocialPilot Zapier templates

Or keep doing approval spreadsheets. We don't judge (much).