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DNA Behavior Integration

ApproveThis manages your DNA Behavior Integration approvals.

April 17, 2025

Integration Category: Analytics

When Behavioral Insights Meet Approval Automation

DNA Behavior helps organizations decode human decision-making patterns, while ApproveThis ensures those insights translate into action through structured approvals. Together, they create a closed-loop system where behavioral data informs approval workflows - and vice versa. This integration isn't about replacing human judgment, but enhancing it with context-aware automation that respects how people actually make decisions.

Why This Integration Changes the Game

Financial services firms using DNA Behavior's personality insights can automatically route high-risk client requests to managers whose approval style matches the client's behavioral profile. HR teams managing leadership development programs gain real-time visibility into which coaching recommendations require executive sign-off. The integration delivers three concrete advantages:

  • Context-aware routing: Send approval requests to decision-makers best suited to handle specific behavioral profiles
  • Audit-ready compliance: Maintain permanent records showing how behavioral data influenced approval decisions

Real-World Impact Across Industries

A wealth management firm reduced client onboarding delays by 40% by triggering approval workflows in ApproveThis whenever DNA Behavior detected high financial stress tolerance in client profiles. HR teams now automatically escalate leadership development plans requiring C-suite approval based on behavioral risk factors identified in DNA assessments.

Three Ways to Connect the Dots

1. Participant Record Verification

When DNA Behavior admins sync new participant records, ApproveThis automatically creates verification requests. Coaching consultancies use this to ensure behavioral assessments align with client intake forms before sharing reports. Approvers receive key DNA insights directly in the approval interface, enabling data-backed sign-offs.

2. Discovery Completion Workflows

Automatically initiate approval chains when participants complete DNA discovery modules. A leadership development firm uses this to route completed executive assessments to multiple stakeholders - HR gets first review, then the CFO's office validates budget alignment, all while maintaining a centralized audit trail.

3. Multi-Stage Approval Sequencing

Create approval chains that adapt based on behavioral data from DNA assessments. For high-risk tolerance clients in financial services, ApproveThis can automatically add compliance officer review steps. The system respects DNA's insights while maintaining human oversight where it matters most.

Implementation Made Simple

Connect your DNA Behavior account to ApproveThis via Zapier in three steps:

  1. Create a Zap using DNA Behavior's "New Participant Record" trigger
  2. Map key behavioral metrics to ApproveThis' custom approval fields
  3. Set conditional routing rules based on DNA risk scores or behavioral traits

Pro Tip: Use ApproveThis' calculated fields to automatically flag assessments needing special handling based on DNA Behavior's risk thresholds.

Team-Specific Benefits

HR & Leadership Development

Reduce executive review time for high-potential employee coaching plans by attaching DNA Behavior's readiness scores directly to approval requests. Vacation delegation ensures continuity when department heads travel.

Financial Advisory Teams

Automatically escalate portfolio strategy approvals for clients with specific behavioral profiles. Approval thresholds ensure compliance while respecting individual risk tolerances.

Operations Managers

Maintain tight control over assessment tool spending while empowering teams to request new DNA Behavior licenses through approval workflows tied to usage analytics.

Key Integration Advantages

Unlike clunky API integrations, the Zapier connection maintains full functionality while letting you:

  • Keep DNA Behavior data within its native environment
  • Use ApproveThis' email approvals for external partners
  • Modify workflows without developer involvement

Critical Compliance Note

The integration helps meet FINRA 3110 requirements by documenting how behavioral data influenced approval decisions. All audit trails show both the "what" and the "why" behind each sign-off.

Getting Started

Begin with a single workflow - most teams choose participant record verification. Once comfortable, layer in conditional routing based on DNA risk scores. Remember:

Do: Start with clear mapping between DNA Behavior fields and approval criteria
Don't: Automate final approvals for high-risk categories without human review

The Bottom Line

This integration turns behavioral insights into operational reality. By embedding DNA Behavior's analytics directly into approval workflows, organizations make faster decisions that actually reflect their understanding of human behavior - without compromising oversight.

Ready to transform how behavioral data drives decisions? Start your ApproveThis trial or explore DNA Behavior's capabilities today.

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Integrate with DNA Behavior Integration and get 90 days of ApproveThis for free.

After you create a Zapier integration, please email us at support@approve-this.com with your account name and we'll add 3 months of ApproveThis to your account. Limit one redemption per account.

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Best Approval Workflows for DNA Behavior

Suggested workflows (and their Zapier components) for DNA Behavior

Create approval requests for new participant records

When participant records are synced in DNA Behavior, create a new approval request in ApproveThis to review and verify the data. *Note: Ensure that additional filters or data mapping steps are configured if needed.*

Zapier Components

DNA Behavior Logo

Trigger

Sync All Participant Records

Triggers when an Account Admin presses the 'Sync' button on the Integrations page of the DNA Web App.

Action

Create Request

Creates a new request, probably with input from previous steps.

Create approval requests for newly discovered participant records

When a participant completes their discovery in DNA Behavior, automatically create an approval request in ApproveThis for further review before processing the record. *Note: Adjust workflow conditions as required for your process.*

Zapier Components

DNA Behavior Logo

Trigger

Sync New Participant Record

Triggers when a participant completes their discovery.

Action

Create Request

Creates a new request, probably with input from previous steps.

Create follow-up approval requests from new approval events

When a new approval request is initiated in ApproveThis, automatically create a follow-up approval request to continue the decision-making process. *Note: Tailor subsequent steps to match your multi-stage approval requirements.*

Zapier Components

Trigger

New Request

Triggers when a new approval request workflow is initiated.

Action

Create Request

Creates a new request, probably with input from previous steps.