
ApproveThis manages your Connekter Integration approvals.
April 22, 2025
Integration Category: Ads Conversion
When Lead Gen Meets Approval Zen
Let's cut to the chase: your sales team's drowning in Connekter leads while approvals bottleneck at every turn. Marketing's running ads like there's no tomorrow, but deals stall because Karen from legal's on vacation and forgot to delegate her contract reviews. Sound familiar?
That's where ApproveThis comes in clutch. We're not another bureaucratic layer - we're the grease that makes your Connekter-powered lead machine actually move. Connect the two via Zapier, and suddenly those "urgent" approval emails become automated workflows that respect everyone's time.
Why This Combo Works for Teams That Hate Red Tape
Connekter's great at filling your pipeline. ApproveThis ensures you don't hemorrhage those leads through approval cracks. Here's the brass tacks:
For Sales Leaders:
New lead hits Connekter? Auto-create an approval request to assign territory ownership or check lead quality before your reps waste time on junk leads. ApproveThis' calculated fields can auto-approve leads under $5k potential value while flagging enterprise deals for exec review.
For Marketing Teams:
Running Connekter ads for a new product launch? Set approval thresholds so creative briefs get marketing director sign-off, but budget adjustments under 10% auto-approve based on your rules. No more chasing down VPs for minor changes.
For Operations:
Ever had a contractor lead stuck because someone's approver was OOO? ApproveThis' vacation delegation automatically reassigns approvals after 24 hours of radio silence. Your Connekter leads keep moving whether Dave's fishing trip has cell service or not.
Real-World Use Cases That Don't Suck
1. Instant Lead Triage
Property management company gets 200+ Connekter leads daily. Their Zap:
Connekter trigger: New lead from Facebook ads
ApproveThis action: Create request with lead details
Magic: Calculated fields estimate lead value based on property size. Under $250k? Auto-approved to junior agents. Over $1M? Routes to senior partners with escrow approval steps.
Result: 68% faster lead assignment, 22% fewer missed high-value leads.
2. No More Ghosted Approvals
Home services franchise uses Connekter for local lead gen. Old process: Service manager approves all HVAC leads manually. New setup:
ApproveThis trigger: Request pending >24hrs
Connekter action: Reassign lead to next available manager
Why it matters: Prevented $47k in lost jobs last quarter from expired leads.
Setting This Up Without Losing Your Mind
Three steps even your least techy manager can handle:
- Connect Connekter + ApproveThis in Zapier (takes 2 minutes)
- Map Connekter lead fields to ApproveThis templates (another 3 minutes)
- Test with actual lead data - we recommend using your most annoying customer's info first
Pro tip: Use ApproveThis' conditional logic to route Connekter leads from specific campaigns (e.g., "luxury listings") to specialized approvers without manual tagging.
Features You'll Actually Use
Beyond basic approvals, here's where the combo gets sneaky good:
Email Approvals That Don't Annoy People
External vendors approving Connekter partnership deals? They get a clean email with approve/reject buttons - no app logins required. Legal loves it because they're not chasing down 3rd parties, and you love not paying for extra Connekter seats.
Audit Trails That Cover Your Ass
Every approved/denied Connekter lead in ApproveThis shows exactly who did what and when. Next compliance audit? Export the report in two clicks instead of compiling Slack threads.
Who Benefits Most (Besides Your Sanity)
Real Estate Teams
Automate offer approval chains for Connekter-generated buyer leads. Broker gets notified only when all stakeholders approve, cutting back-and-forth by 80%.
Home Services Franchises
Field managers approve/dispatch Connekter leads directly from job sites via email. No more waiting to get back to the office.
B2B Sales Orgs
Enterprise deals from Connekter require 4 exec signatures? Sequential approvals ensure VPs don't step on each other's feedback.
Common Objections (And Why They're BS)
"We already have Connekter alerts in Slack"
Cool. Now find that critical approval message from three weeks ago between the meme and lunch order. ApproveThis gives you searchable, actionable records.
"Our process is too complex"
We handle multi-stage approvals with dependencies. Example: Legal approves contract terms -> Finance approves pricing -> Sales director assigns rep. All auto-routed based on your rules.
Getting Started Without the Sales Fluff
No "book a demo" runaround. Either:
- Grab a free trial and connect Connekter yourself in 15 minutes
- Or if you're allergic to DIY, schedule a 10-minute walkthrough with our integration team
Either way, you're not talking to a sales bot. Real humans who've actually set this up for companies like yours.
Final Word: Approval Processes Shouldn't Cost Deals
Connekter's pumping out leads - your job is to close them. Every hour your team spends chasing approvals is money left on the table. This integration isn't about fancy tech - it's about removing excuses for why good leads go cold.
"But we've always done it this way" isn't a strategy. Fix it before your competitor does.
Integrate with Connekter Integration and get 90 days of ApproveThis for free.
After you create a Zapier integration, please email us at support@approve-this.com with your account name and we'll add 3 months of ApproveThis to your account. Limit one redemption per account.
Learn More
Best Approval Workflows for Connekter
Suggested workflows (and their Zapier components) for Connekter
Create approval requests for new Connekter leads in ApproveThis
Never miss an important lead by ensuring every new Connekter lead is reviewed. This integration streamlines your lead approval process by creating an approval request in ApproveThis for every new lead captured in Connekter. Benefit from real-time monitoring and verification to keep your sales team's lead pipeline efficient. *Note: Ensure that your approval workflow in ApproveThis is properly configured to route lead requests to the right team members.*
Zapier Components

Trigger
New Lead
Triggers when a New Lead is created.
Action
Create Request
Creates a new request, probably with input from previous steps.
Update Connekter lead status after approval or denial in ApproveThis
Ensure your team is always in the loop about lead decisions. When a lead request is approved or denied in ApproveThis, this automation will create a new task in Connekter to update the lead's status. This keeps your CRM updated in real time and supports better decision-making across teams. *Note: Ensure your Connekter settings allow updates from external integrations for smooth operation.*
Zapier Components
Trigger
A Request Is Approved/Denied
Triggers when a request is approved or denied.
Action
Create Request
Creates a new request, probably with input from previous steps.
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