ApproveThis manages your Paved Integration approvals.

When Sponsorship Opportunities Meet Approval Sanity

Let’s get real: approval processes are where good ideas go to die in a Slack graveyard. Paved finds you newsletter sponsorship gold. ApproveThis stops that gold from getting buried under "Hey, can you look at this?" emails. Together? They’re the workflow upgrade your 50-5000 person company actually needs.

Paved’s sponsorship detection spots opportunities. ApproveThis smashes the bottleneck by routing decisions to the right people before your competition even finishes their standup. No more lost deals because accounting was waiting on creative who was waiting on legal.

Why This Combo Works for Teams Who Hate Meetings

Paved’s all about scaling outreach without scaling your team’s caffeine intake. ApproveThis is the same energy for approvals. Connect them through Zapier, and you’ve got a system that handles the admin circus so your people can do actual work.

Here’s the kicker: Approvers don’t need a Paved license. Perfect for agencies pitching sponsorships to external clients or when your CFO needs to approve a deal but couldn’t care less about email analytics.

Real Uses for Real Teams (No Fluff)

1. Media Companies: Stop Leaving Money on the Table

Paved detects a newsletter sponsorship match. Zapier auto-creates an ApproveThis request with deal details, rates, and contact info. Your sales lead approves it in two clicks from their phone. The sponsorship goes live before the publisher’s next newsletter deadline.

ApproveThis features doing heavy lifting here:

• Approval thresholds: Auto-approve deals under $5K if they meet your criteria
• Vacation delegation: Sales lead out? Requests route to their backup automatically

2. Marketing Teams: No More Budget Surprises

Every new sponsorship request in Paved triggers an approval workflow that checks:

• Remaining campaign budget (via ApproveThis calculated fields)
• Creative team capacity
• Legal compliance status

If it passes all checks, the CMO gets a single email to approve. If not? It dies quietly without 12 follow-up meetings.

3. Agencies: Client Approvals That Don’t Suck

Send sponsorship proposals to client stakeholders via ApproveThis. They approve/deny right from their inbox without needing access to Paved. Track every decision in real time so you know exactly when to nudge them.

Setting This Up Without Losing Your Mind

Zapier’s the middleman here. You’ll need:

1. A Paved account (obviously)
2. An ApproveThis subscription
3. 15 minutes (seriously)

Basic steps:

1. Create a Zap that triggers when Paved detects a new sponsorship opportunity.
2. Map the key details (publisher name, rates, audience size) to an ApproveThis request.
3. Set approval rules in ApproveThis: Who needs to sign off? What’s the budget threshold? Any automatic escalations?
4. Test it with a real sponsorship. Tweak if needed.

Pro tip: Use ApproveThis’ conditional logic to route high-value deals to execs and smaller ones to department heads. Saves everyone time.

Where This Gets Stupid Efficient

Combine Paved’s discovery with ApproveThis’ automation and you get:

For sales teams: 24/7 proposal approvals so you can actually hit quarterly targets.
For finance: Budget guardrails that prevent “Oops, we overspent” moments.
For ops: One less spreadsheet to babysit.

Bonus: Every approved sponsorship in Paved automatically logs in ApproveThis’ audit trail. Perfect for compliance reviews or figuring out why Q3’s numbers crushed it.

Why This Beats “Just Using Email”

Emails get lost. Slack messages get buried. ApproveThis gives every sponsorship request:

- A clear status (approved/denied/pending)
- Automatic reminders for slowpoke approvers
- A paper trail showing who approved what and when

Plus, ApproveThis works wherever your team does – email, mobile, carrier pigeon. Okay, maybe not pigeons. But you get the idea.

Who Should Steal This Setup?

Mid-market companies: You’re big enough that ad-hoc approvals don’t scale but small enough that buying enterprise software feels like overkill.

Teams using Paved for:
- Sponsorship management
- Publisher partnerships
- Cross-promotional campaigns

Companies sick of:
- Chasing down approvers
- Manual data entry between systems
- “I thought YOU approved that!” moments

No, This Won’t Solve All Your Problems

We’re not magic. But if you’re already using Paved and have more than three people involved in sponsorship decisions, this integration will:

- Cut approval time from days to hours
- Reduce errors from manual processes
- Make auditors slightly less annoying

What it won’t do: Automatically make your newsletter sponsorships go viral. You still need good content for that.

Ready to Stop Herding Cats?

If you made it this far, you’re either really bored or actually need this. Let’s fix your sponsorship approvals:

1. Grab an ApproveThis trial
2. Connect it to Paved via Zapier (takes 15 minutes)
3. Set up your first automated approval flow

Or book a demo if you want to see it work first. Either way, stop letting clunky processes slow down deals that actually matter.

TL;DR for Busy People

Paved finds sponsorship opportunities. ApproveThis gets them approved fast without endless emails. Together, they help teams:
- Move faster than competitors stuck in approval limbo
- Keep clients/stakeholders happy with transparent tracking
- Actually use data to make decisions (crazy concept, right?)

Try it free or keep forwarding approval emails into the void. Your call.