
ApproveThis manages your RingCentral Integration approvals.
April 17, 2025
Integration Category: Phone
When Approval Processes Meet Enterprise Communication
Let’s cut through the noise: approval bottlenecks cost mid-sized companies an average of 12 working days per employee annually. That’s 12 days spent chasing signatures, explaining context through endless emails, and playing phone tag with decision-makers. Now imagine if your team could handle approvals as seamlessly as they answer client calls.
That’s exactly what happens when you connect ApproveThis (structured approval workflows) with RingCentral (enterprise-grade communication) via Zapier. We’re talking real-time triggers between phone calls, SMS, faxes, and critical business approvals – without requiring your approvers to learn new software.
Why This Combo Works for 50-5,000 Employee Companies
RingCentral handles the communication layer – voice, SMS, video, fax. ApproveThis handles the decision layer – routing, tracking, enforcing approval rules. Together, they solve two universal problems:
- Problem: Approval requests get lost in email/SMS threads
- Solution: Turn every relevant call, message, or fax into a tracked approval ticket
- Problem: Decision-makers delay approvals because they lack context
- Solution: Auto-attach call recordings/transcripts to approval requests
Five Real-World Use Cases (No Theory, Just Execution)
1. Client SMS/MMS → Legal Approval Workflow
The Scenario: Your sales team just received an SMS from a major client requesting contract changes. Normally, this would trigger a week of forwarding screenshots and waiting for legal.
The Fix: When RingCentral gets the SMS, Zapier automatically creates an ApproveThis request with the message content, sender info, and any attachments. Legal gets an email with one-click approve/reject buttons – no need to access RingCentral.
Who Uses This: Insurance agencies approving claim updates, healthcare providers handling patient requests, logistics companies authorizing delivery changes.
2. Post-Call Action Items → Manager Approval
The Scenario: After a support call, your team needs approval to issue a refund beyond their limit. Currently, they send Slack pings that get buried.
The Fix: When a RingCentral call ends, Zapier triggers an ApproveThis request with the call recording, transcript, and pre-filled refund amount. Managers approve directly from their inbox in 15 seconds.
Secret Weapon: ApproveThis’ calculated fields auto-flag requests exceeding $X, sending them straight to senior managers.
3. Faxed Contracts → Multi-Step Legal Review
The Scenario: Vendors fax signed contracts to your RingCentral line. These need reviews by legal, security, and department heads – a classic multi-team bottleneck.
The Fix: Every inbound fax becomes an ApproveThis request routed sequentially: legal first (check clauses), security next (data compliance), then department leads (budget sign-off).
Bonus: Use ApproveThis’ vacation delegation so approvals never stall when someone’s OOO.
4. Call Transcripts → Compliance Audits Made Less Painful
The Scenario: Your compliance team needs to review 5% of sales calls but manually hunting through RingCentral recordings takes hours weekly.
The Fix: When RingCentral’s RingSense AI generates a call transcript, Zapier creates an ApproveThis task for compliance leads. Approved transcripts get auto-tagged in RingCentral; denied ones escalate for full review.
Real Impact: A 500-employee financial services firm reduced compliance review time by 70% using this exact workflow.
5. Approved Vendor Requests → Instant Contact Sync
The Scenario: Procurement approves a new vendor, but manually adding their contact info to RingCentral leads to missed calls down the line.
The Fix: When ApproveThis greenlights a vendor request, Zapier auto-creates a RingCentral contact with all details. Sales teams immediately see updated info for outreach.
Setting This Up Without IT Involvement
Zapier’s pre-built templates make this a 12-minute setup:
- Log into Zapier, choose “RingCentral + ApproveThis” template
- Connect RingCentral (admin permissions required)
- Connect ApproveThis (free trial works)
- Test with a real SMS/call/fax → approval request flow
Pro Tip: Use ApproveThis’ conditional logic to route $50K+ contract approvals differently than $5K requests – no coding needed.
Department-Specific Wins
Sales Teams
Close deals faster by attaching RingCentral call recordings to discount approval requests. Regional directors approve/deny while boarding their next flight – no app login required.
HR Teams
New hire equipment requests come in via SMS? Auto-convert them into approval workflows with IT, facilities, and payroll checkpoints.
Operations Teams
When field technicians call about emergency repairs, auto-generate approval tickets with cost estimates. Approvers get the call transcript and amount – decision made in 2 minutes.
The Silent Killer of Productivity (And How We Fix It)
Approval delays aren’t about lazy employees – they’re about broken systems. When context is trapped in different apps (calls in RingCentral, requests in emails), decisions stall. This integration smashes those silos:
Example: A customer success manager needs approval to comp a service upgrade after a heated client call. Instead of summarizing the conversation in an email, they trigger an ApproveThis request that automatically includes:
- The full RingCentral call recording
- AI-generated transcript highlights
- Pre-filled comp details from your CRM (via another Zap)
The director approves via email, the comp is processed, and the client gets notified – all before the next Zoom call.
Why Your Finance Team Will Send You Flowers
ApproveThis’ approval thresholds mean routine requests auto-approve below $X, while big-ticket items route to the right approver. But here’s the kicker: when combined with RingCentral, even auto-approved requests log the related call/SMS data for audits.
Translation: Your team spends less time on petty cash approvals but has full visibility when that $50K contract gets signed over a conference call.
No, You Don’t Need More Software Licenses
Here’s the best part: approvers only need ApproveThis licenses if they’re creating requests. Everyone else (external partners, execs, clients) can approve/deny via email without accessing RingCentral or ApproveThis directly. This alone saves most companies $3,600/year in avoided SaaS seats.
How to Start Today (Without Being a Zapier Expert)
If you can forward an email, you can set this up:
- Step 1: Start an ApproveThis trial (2 mins)
- Step 2: Pick your RingCentral integration template (1 min)
- Step 3: Test with one workflow (e.g., post-call approvals)
Within 90 minutes, you’ll have your first automated approval flow live. After that, scaling to other departments is just copy-paste.
Bottom Line: Approval Requests Shouldn’t Be a Full-Time Job
Companies between 50-5,000 employees lose $287K/year on average to approval-related inefficiencies. That’s not just lost money – it’s burnt-out employees stuck doing busywork and clients annoyed by slow responses.
By connecting RingCentral (how your team communicates) with ApproveThis (how decisions get made), you’re not just automating workflows – you’re eliminating a core business frustration. And you’re doing it without forcing approvers to learn another platform.
Next Step: Book a 12-minute demo to see how other RingCentral users cut approval times by 65%.
Integrate with RingCentral Integration and get 90 days of ApproveThis for free.
After you create a Zapier integration, please email us at support@approve-this.com with your account name and we'll add 3 months of ApproveThis to your account. Limit one redemption per account.
Learn More
Best Approval Workflows for RingCentral
Suggested workflows (and their Zapier components) for RingCentral
Create approval requests for new RingCentral SMS/MMS
Automatically log and escalate approval requests for every new SMS or MMS received in RingCentral using ApproveThis. Ideal for keeping track of important client communications that require formal approval or review.
Zapier Components

Trigger
New SMS/MMS Received
Triggers when there is a new SMS/MMS received.
Action
Create Request
Creates a new request, probably with input from previous steps.
Notify team on approved/denied RingCentral transcription requests
Stay updated when approval requests related to RingCentral's processed recordings are resolved. This integration ensures timely follow-ups on approved or denied requests involving call transcriptions, summaries, or insights.
Zapier Components

Trigger
RingSense Processed Recording
Triggers when RingSense generates the transcript, summary, and additional insights from a recording.
Action
A Request Is Approved/Denied
Triggers when a request is approved or denied.
Send faxes for new ApproveThis requests
Automatically send faxes using RingCentral when a new approval request is initiated in ApproveThis. Use this to streamline the communication of approval documents or instructions that require fax transmission.
Zapier Components
Trigger
New Request
Triggers when a new approval request workflow is initiated.

Action
Send Fax
Sends a fax.
Create approval requests when RingCentral calls end
Automatically generate an approval request in ApproveThis for follow-up actions whenever a RingCentral call ends. This ensures necessary actions are documented and approved promptly.
Zapier Components

Trigger
Call Ended
Triggers when a call has been ended.
Action
Create Request
Creates a new request, probably with input from previous steps.
Create RingCentral contacts for approved requests
Automatically add new contacts to RingCentral whenever an ApproveThis request is approved. This ensures that all client or business partner approvals lead to maintaining updated contact details.
Zapier Components
Trigger
A Request Is Approved/Denied
Triggers when a request is approved or denied.

Action
Create Contact
Creates a new external contact in personal address book.
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