
ApproveThis manages your Flow Forms Integration approvals.
April 17, 2025
Integration Category: App Builder
Why This Combo Works Like Duct Tape for Broken Processes
Let's be real – most approval processes suck. Forms get lost in inboxes. Finance ghosts marketing. That vendor contract? Stuck in legal purgatory. ApproveThis and Flow Forms together act like a caffeine shot for your workflows. Flow Forms collects what needs approving (expenses, contracts, campaign copy), while ApproveThis chases down the right people to actually decide on it. No more "I thought you clicked approve?"
Here's the kicker: approvers don't need a Flow Forms license. External clients? Contractors? Just send them an email. They click approve/reject, it auto-updates both systems, and everyone keeps their sanity. Especially your ops team.
Where This Actually Matters (Beyond Corporate Buzzwords)
This isn't about "synergy" – it's about stopping these dumpster fires:
Marketing Teams: No More Campaign Launch Panic
Flow Form collects the final campaign assets. ApproveThis pings legal (contract review), finance (budget check), and the CMO (final sign-off). If the CMO's skiing in Aspen? Vacation delegation bumps it to their VP. Campaign goes live on time. Martech stack stays drama-free.
HR & Finance: Expense Reports That Don't Cause Eye Twitches
Employee submits receipts via Flow Forms. ApproveThis routes it based on amount: $50? Auto-approved. $5,000? Goes to department head + CFO. Policy violation? Triggers a denial with reasons logged. Auditors stop having nightmares about your company.
Operations: Vendor Onboarding That Doesn't Take 3 Weeks
New supplier submission in Flow Forms triggers approvals across procurement, infosec, and legal. Calculated fields auto-flag if their insurance docs are expired. Everyone comments in one thread. Vendor goes live in 48 hours, not 48 days.
Setting This Up Without Needing an IT Degree
Zapier does the heavy lifting. Here's the cheat code:
- Create your Flow Form (quote requests, vacation approvals, whatever)
- In Zapier, choose "New Flow Forms Submission" as trigger
- Map form fields to ApproveThis' calculated fields (e.g., total cost = quantity * unit price)
- Set approval rules: Who needs to approve based on department, amount, project type
- Test with a $1 submission so legal doesn't get 50 test emails
Pro tip: Use Zapier's filters to only send submissions over $X for approval. The rest auto-approve. Your team will think you're a wizard.
Features You'll Actually Use (Not Just Corporate Fluff)
Approval Thresholds: The "Don't Wake Me Up" Setting
Set it so anything under $500 auto-approves. Over $10k? Requires CFO + two VPs. Stops leadership from micromanaging every penny.
Email Approvals: For People Who Still Live in Outlook
Approvers get a clear summary with one-click buttons. No logins. No "how do I see the attachment?". Just yes/no. Perfect for external partners stuck in 2005.
Real-Time Tracking: Kill the Status Update Meeting
Dashboard shows exactly where requests are stuck. Is legal sitting on it? Did finance approve but forget to click submit? Now you know who to annoy.
When to Use This vs. When to Keep It Simple
This combo isn't for every approval. Need a quick yes/no from your co-founder? Just Slack them. But for anything involving:
- Multiple departments
- External partners
- Compliance requirements
...that's where this integration pays off. Especially if you're scaling past 100 employees and "just asking Joe" doesn't work anymore.
The Bottom Line (Besides Saving 15 Hours a Week)
ApproveThis + Flow Forms via Zapier turns approvals from a bottleneck into an audit trail. Marketing gets faster launches. Finance prevents budget leaks. Ops stops playing detective. And you? You get to say "look, things actually work now" in your next exec update.
Ready to stop herding cats? Register for ApproveThis or grab a demo. Takes 8 minutes. We'll even show you how to set up your first Flow Forms integration while you’re on the call.
FAQs For the Skeptics
"We already use [Other Tool]. Why switch?"
If your current setup lets you auto-route approvals based on dynamic data (like contract value) without coding, stick with it. If not, we’re cheaper than hiring a dev to build custom logic.
"What if approvers need to see the original form?"
ApproveThis embeds a read-only snapshot of the Flow Forms submission. No back-and-forth. No "the system ate my attachment".
"Our legal team hates new tech."
They get an email. They click approve. Zero training. We’ve onboarded 72-year-old patent attorneys. You’ll be fine.
Integrate with Flow Forms Integration and get 90 days of ApproveThis for free.
After you create a Zapier integration, please email us at support@approve-this.com with your account name and we'll add 3 months of ApproveThis to your account. Limit one redemption per account.
Learn More
Best Approval Workflows for Flow Forms
Suggested workflows (and their Zapier components) for Flow Forms
Create approval requests for new Flow Forms submissions
When a new submission is created in Flow Forms, this integration creates an approval request in ApproveThis to drive streamlined decision-making. It ensures each entry is evaluated through a structured process. *Note: Make sure to set up your approval workflow criteria in ApproveThis.*
Zapier Components

Trigger
New Submission
Triggers when a submission is created.
Action
Create Request
Creates a new request, probably with input from previous steps.
Create approval requests for triggered Flow Forms entries
When a submission meets specific criteria in Flow Forms, the integration initiates an approval request in ApproveThis. This automation ensures that qualified entries are routed for prompt decision-making. *Note: Configure the trigger criteria in Flow Forms for best results.*
Zapier Components

Trigger
From a Trigger
Triggers when a submission meets criteria in the flow.
Action
Create Request
Creates a new request, probably with input from previous steps.
Create approval requests for denied Flow Forms submissions
When a submission is denied in Flow Forms, this automation creates an approval request in ApproveThis to facilitate a review or appeal process. It helps ensure re-evaluation and maintains accountability. *Note: Adjust notification settings in ApproveThis as needed.*
Zapier Components

Trigger
Submission Denied
Triggers when a submission is denied.
Action
Create Request
Creates a new request, probably with input from previous steps.
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