How ApproveThis + BrandChamp Cuts Approval Chaos for Marketing Teams

When Approval Management Meets Brand Ambassadors

Let’s get real – managing brand ambassadors is like herding cats with better Instagram followers. Between vetting applicants, tracking campaign compliance, and handling sudden departures, marketing teams waste hours chasing down approvals instead of building relationships. That’s where pairing ApproveThis with BrandChamp turns a messy process into something that actually works.

Why This Combo Doesn’t Suck

BrandChamp handles the front-end hustle of attracting and managing ambassadors. ApproveThis handles the back-end bureaucracy of getting decisions made without endless Slack threads. Together via Zapier, they automate the worst parts of approval workflows:

• No more manually creating approval tickets for every applicant
• Zero “who’s supposed to review this?” confusion
• Automatic paper trails for compliance audits

Best part? Your approvers don’t need BrandChamp licenses. External partners or execs can review requests via email without getting lost in yet another SaaS tool.

Real-World Uses That Don’t Put People to Sleep

1. Filtering Influencer Applicants Without the Headache

When 500 “influencers” apply to rep your product (half with fake followers), BrandChamp fires applicant data to ApproveThis. Your team gets:

• Auto-routed requests based on follower count tiers
• Instant denials for applicants below your engagement threshold
• Escalations to legal for contract reviews

Example: A DTC skincare brand uses calculated fields to auto-approve micro-influencers with 5%+ engagement rates, while sending macro-influencers to the CMO for budget sign-off. Approval time dropped from 6 days to 12 hours.

2. Killing Ambassador Drama Before It Starts

When someone needs to remove an ambassador (bad press, expired contracts, or just being difficult), ApproveThis forces documented approvals. No more rogue employees making unilateral calls that blow up later. Legal gets a automatic paper trail showing who approved removals and why.

3. Scaling What Actually Works

Top-performing ambassadors want better perks? BrandChamp tracks their results, ApproveThis routes upgrade requests to the right budget holder. Marketing teams prove ROI before asking for more spend – finance teams stop ignoring their emails.

How to Set This Up Without Losing Your Mind

1. Connect BrandChamp to Zapier
2. Choose triggers: New applicant, ambassador removal, etc.
3. Map key data points (engagement rates, contract terms) to ApproveThis
4. Set approval rules: Who reviews what, escalation paths, auto-approvals
5. Test with real data (pro tip: use that fake influencer account you made)

Total setup time: 23 minutes if you’re slow at clicking. Less if you’ve had coffee.

Why Teams Stop Hating Each Other After This

For Marketing:

Launch campaigns faster by cutting approval delays. Track which ambassadors get stuck in legal review hell. Automatically nuke underperformers without 7 meetings.

For Legal/Compliance:

Every contract change or removal gets forced review. Searchable records for when influencers inevitably cause PR fires.

For Finance:

Budget holds on ambassador payouts until tier upgrades get proper sign-off. Real-time visibility into marketing’s burn rate.

Features You’ll Actually Use

• Approval Thresholds: Auto-approve micro-influencers under $500/month
• Vacation Delegation: CMO out? Requests shift to CRO without missing beats
• Conditional Routing: Send legal clauses to legal, payout changes to finance
• Email Approvals: Let external agencies review without platform access

The Bottom Line

BrandChamp finds the talent. ApproveThis prevents terrible decisions. Together, they turn ambassador management from a time sink into something that… works. Not sexy, but neither is cleaning up a influencer scandal because someone skipped proper approvals.

Ready to stop babysitting approval workflows? Book a demo or start a free trial. Your future self (and irritated legal team) will thank you.