Why Combine ApproveThis and Landin?

Landin simplifies lead generation by enabling teams to build landing pages that capture high-quality leads. But what happens after a lead submits their information? Manual approval processes often create bottlenecks, delaying follow-ups and risking lost opportunities. This is where ApproveThis steps in. By connecting Landin to ApproveThis through Zapier, businesses automate lead vetting, enforce accountability, and accelerate decision-making without requiring approvers to log into multiple systems.

Together, these tools create a seamless pipeline from lead capture to validated action. Marketing teams maintain control over lead quality, sales teams receive pre-approved prospects ready to engage, and executives gain visibility into conversion metrics—all while reducing administrative overhead.

Key Integration Benefits for Teams

Marketing Teams: Quality Control at Scale

When a new lead lands in Landin, marketing teams often need to verify criteria like budget range or campaign alignment before passing leads to sales. With ApproveThis, you can automatically trigger approval workflows that:

• Route high-value leads to senior reps
• Flag incomplete submissions for follow-up

Example: A gaming studio uses Landin to collect beta tester applications. Their ApproveThis workflow automatically routes applicants who meet age/region criteria to QA leads, while flagging outliers for legal review—cutting approval time from 2 days to 2 hours.

Sales Teams: Focus on Ready-to-Close Leads

Sales teams waste hours chasing unvetted leads. The integration ensures every lead reaching your CRM has been pre-screened using rules you define. ApproveThis’ calculated fields automatically score leads based on Landin data (e.g., company size + submitted budget), triggering instant approvals for hot prospects.

Leadership: Visibility Without Micromanagement

Executives gain real-time insights into lead conversion rates and approval bottlenecks through ApproveThis’ dashboard. Configure approval thresholds to auto-approve routine leads while escalating exceptions—ensuring strategic oversight without slowing down the pipeline.

Real-World Use Cases

1. Game Lead Qualification for Studios

Landin’s game lead template captures player preferences, device types, and playtesting availability. When integrated with ApproveThis:

Workflow: New game lead → Check for minimum device specs → Auto-approve qualified testers → Route niche device users to specialist approvers.

Impact: A mobile game developer reduced playtester onboarding from 72 hours to 8 hours, ensuring faster feedback cycles during critical pre-launch phases.

2. B2B Lead Vetting for Agencies

Marketing agencies using Landin to capture client leads can automate client-specific approval rules. For example:

Workflow: New lead → Check job title + company revenue → Auto-approve decision-makers → Route others to client for manual review.

Impact: One agency eliminated 12 hours/week of manual filtering while improving client satisfaction with higher-quality lead handoffs.

3. Event Registration for Conference Planners

Landin landing pages for event sign-ups often require staff approval for VIP access or discounted tickets. With ApproveThis:

Workflow: Attendee applies → Check registration tier → Auto-approve standard tickets → Flag VIP requests to events team.

Impact: A tech conference organizer processed 2,000+ registrations in 48 hours without overbooking high-tier tickets.

Setup Guide: Connect Landin to ApproveThis in 15 Minutes

Step 1: Create a Zapier account (free tier available).

Step 2: Set up your Landin trigger:

Choose either “New Game Lead” or “New Lead” as the trigger event. Connect your Landin account using the provided authentication link.

Step 3: Configure ApproveThis action:

Select “Create Request” in ApproveThis. Map Landin lead fields (e.g., email, budget) to your approval template. Enable features like approval thresholds or calculated fields if needed.

Step 4: Test and deploy:

Zapier will send a test lead from Landin to ApproveThis. Verify approvers receive email notifications (no Landin login required) and can approve/deny requests directly from their inbox.

Critical Features That Make This Integration Work

Email-Based Approvals

Approvers receive requests via email with one-click approve/deny buttons. No need for external stakeholders to access Landin—ideal for clients or partners reviewing leads.

Vacation Delegation

If a marketing lead is OOO, ApproveThis automatically reroutes requests to their deputy. No more stalled approvals during holidays.

Conditional Routing

Use Landin lead data to dynamically route requests. Example: Leads from paid ads go to the digital marketing manager, while referrals route to the sales director.

Who Should Use This Integration?

Startups Scaling Operations

Early-stage companies can’t afford leaked leads. Automating approvals ensures founders maintain oversight without becoming bottlenecks.

Enterprises with Complex Sign-Off Chains

Global teams use ApproveThis’ sequential approvals to route Landin leads through regional sales directors before final CMO sign-off.

Agencies Managing Multiple Clients

Create client-specific approval workflows in ApproveThis that trigger based on which Landin form was submitted—keeping campaigns organized and accountable.

Limitations to Consider

The integration relies on Zapier’s data mapping—complex logic requiring lead scoring across multiple systems may need custom scripting. ApproveThis excels at linear workflows but isn’t a full CRM; approved leads should be routed to your sales platform.

Next Steps: Streamline Your Lead Process Today

Landin captures leads—ApproveThis ensures they’re actionable. By removing manual reviews, teams close deals faster, reduce errors, and maintain clear audit trails. Whether you’re qualifying game testers or enterprise clients, this integration adapts to your workflow.

Ready to automate approvals? Start your free ApproveThis trial or explore Landin’s landing page tools. For complex use cases, request a demo to see custom workflows in action.