ApproveThis manages your Bimbala Integration approvals.

Two Platforms, One Streamlined Process

Modern product teams face a critical challenge: maintaining agility while ensuring proper oversight. Bimbala provides the framework for customer-driven product development, while ApproveThis brings structure to decision-making. When connected through Zapier, these platforms create a closed-loop system where roadmap items automatically trigger approval processes, and decisions instantly update project statuses.

Product managers using Bimbala gain three key advantages from this integration:

• Reduced context switching between roadmap planning and approval tracking
• Automatic audit trails connecting customer feedback to final decisions
• Real-time visibility into approval status for all stakeholders

Why This Integration Changes the Game

Bimbala excels at capturing customer input and prioritizing features, while ApproveThis specializes in converting those priorities into actionable decisions. Together, they address the chronic delays that occur when promising ideas get stuck in approval limbo. The integration works bi-directionally - new Bimbala roadmap items kick off approval workflows, while Approved/Rejected decisions in ApproveThis automatically update Bimbala statuses.

The Hidden Advantage: External Collaboration

Unlike many approval solutions, ApproveThis doesn't require external approvers to have Bimbala licenses. This proves invaluable when:

• Securing executive sign-off from C-suite members not involved in daily product management
• Gathering feedback from key customers or partners in regulated industries
• Coordinating cross-departmental reviews between product and legal/compliance teams

Real-World Workflow Accelerators

Let's examine how different organizations leverage this integration:

SaaS Product Teams

A mid-sized fintech company uses Bimbala to track feature requests from banking clients. When high-priority items reach their roadmap, ApproveThis automatically:

1. Routes requests to compliance officers based on $ value thresholds
2. Applies calculated fields to estimate regulatory review timelines
3. Triggers parallel approvals in Legal and Security teams

Result: Reduced time-to-approval by 40% compared to manual processes.

Enterprise Product Councils

A Fortune 500 manufacturer connects Bimbala's customer feedback pipeline to ApproveThis' multi-tier approval chains. Division heads receive consolidated weekly requests with:

1. Automated escalation for overdue decisions
2. Vacation delegation during holiday periods
3. Conditional routing based on product line budgets

Implementation Made Simple

Setting up the integration requires 15 minutes in Zapier:

1. Create Zapier trigger on Bimbala's "New Roadmap Item" event
2. Map critical fields: Estimated Cost, Customer Impact Score, Regulatory Flag
3. Configure ApproveThis template with conditional approval paths
4. Set up bidirectional sync for decision status updates

Pro Tip: Use ApproveThis' calculated fields to auto-populate Bimbala's ROI projections during approval reviews.

Department-Specific Benefits

Product Management Teams

Accelerate release cycles by eliminating approval bottlenecks. ApproveThis' real-time dashboards show exactly where requests stall, while Bimbala's updated statuses keep roadmaps accurate.

Finance Controllers

Maintain budget control through approval thresholds. When Bimbala items exceed $50k, ApproveThis automatically routes them to CFO delegates with required documentation attachments.

Customer Success

Provide transparent updates using the audit trail. Every approval decision in ApproveThis links back to Bimbala's customer feedback threads, demonstrating responsive governance.

Beyond Basic Approvals

The integration supports advanced scenarios most teams overlook:

Phase-Gate Development

Connect Bimbala's development stages to ApproveThis' conditional logic. Design reviews automatically unlock prototype budgets only after passing compliance checks.

Customer Advisory Boards

Invite external stakeholders to approve roadmap priorities via email - no Bimbala login required. ApproveThis collects votes while maintaining IP protection through controlled data sharing.

Getting Started

To implement this integration:

1. Create your ApproveThis account (free 14-day trial)
2. Connect Bimbala via Zapier using the pre-built template
3. Clone our proven approval template for product teams

For complex implementations involving HIPAA or SOC2 compliance, request a custom demo showing enterprise-grade security configurations.

The Bottom Line

Bimbala users gain more than just automated approvals - they establish a decision-making architecture that scales with their product portfolio. ApproveThis adds the missing governance layer without introducing bureaucracy. Together, they transform roadmap items from abstract ideas into accountable commitments.

Ready to eliminate approval delays? Start your free trial or schedule a custom demo to see advanced workflow scenarios.