Two Systems, One Goal
When your CRM platform becomes the central hub for customer interactions and your approval process acts as the gatekeeper for critical decisions, connecting these systems isn't just convenient – it's strategic. ApproveThis brings structure to decision-making workflows, while LionO360 delivers end-to-end visibility across sales pipelines, field operations, and customer management. Through Zapier integration, these platforms create a closed-loop system where approvals directly influence CRM actions without manual intervention.
Consider this: 63% of companies report lost productivity due to approval bottlenecks (IDC, 2023). By linking LionO360's real-time customer data with ApproveThis' dynamic approval rules, organizations can automate decision gates while maintaining full audit trails. The combination works particularly well for businesses managing complex sales cycles, service delivery teams, or compliance-heavy industries where multiple stakeholders must review requests.
Core Integration Use Cases
Lead Qualification Automation
When LionO360 captures a new lead through web forms or sales outreach, ApproveThis can automatically trigger qualification reviews. A regional equipment supplier uses this integration to route high-value leads ($50k+) through executive approval before sales engagement begins. ApproveThis' calculated fields determine the threshold, while LionO360 maintains lead scoring data.
Key advantage: Sales managers approve/deny requests directly from email without needing LionO360 access. Approval groups ensure consensus from finance and legal teams when required, while vacation delegation prevents delays during peak seasons.
Client Onboarding Synchronization
Service companies using LionO360's account management features can auto-create client records upon contract approval. An IT managed services provider reduced onboarding time by 40% by connecting ApproveThis contract approvals to LionO360 account creation. The integration passes approved client details (service tiers, contact info) directly into LionO360 fields.
Critical feature: ApprovalThis' custom workflows validate contract terms against LionO360's existing client data to prevent duplicate entries or service conflicts before creating accounts.
Post-Approval Action Tracking
Field service teams benefit most from this connection. When ApproveThis approves a maintenance request, LionO360 automatically generates service tickets with priority levels based on approval metadata. A commercial HVAC company uses this to prioritize emergency repairs – approved requests instantly create high-priority tickets with assigned technicians.
Operational benefit: Approval timelines from ApproveThis feed into LionO360's performance analytics, giving operations managers visibility into approval-to-resolution cycle times.
Implementation Essentials
Setting up the integration requires:
- Active accounts in both ApproveThis and LionO360
- A Zapier subscription with access to both apps
Sample workflow for lead approvals:
- Create Zap in Zapier with LionO360's "New Lead" trigger
- Map lead details to ApproveThis' custom request fields
- Set conditional logic in ApproveThis based on lead score/amount
- Connect approval outcomes to LionO360 lead status updates
Pro tip: Use ApproveThis' calculated fields to auto-approve low-risk requests while flagging exceptions for manual review – combines well with LionO360's lead scoring system.
Team-Specific Advantages
Sales Teams
Reduce quote approval times by connecting LionO360 opportunities to predefined approval chains. Regional sales directors receive mobile-friendly approval requests with embedded LionO360 opportunity links for context. Automatic escalation rules ensure stalled approvals don't delay quarter-end deals.
Operations Managers
Sync approved purchase requests from ApproveThis with LionO360's inventory modules. Maintenance teams automatically receive parts replenishment tickets when approvals meet predefined thresholds, keeping field operations running without procurement delays.
Finance Controllers
Enforce budget compliance by linking LionO360 project records to ApproveThis' monetary thresholds. When project spend in LionO360 reaches 80% of budget, ApproveThis automatically requires CFO approval for additional purchases – all while maintaining a single source of truth in the CRM.
Strategic Considerations
While the technical integration is straightforward through Zapier, successful adoption requires aligning approval logic with LionO360's business processes:
Data Mapping: Ensure LionO360's custom fields (like lead source or service type) properly translate into ApproveThis' approval criteria. A healthcare IT company improved approval accuracy by 30% after mapping LionO360's client risk scores to approval tier requirements.
Approver Experience: Leverage ApproveThis' email-based approvals for external partners who shouldn't have LionO360 access. Contractors approving project milestones only see relevant details without exposing full CRM data.
Audit Compliance: Combined approval/CRM audit trails help demonstrate regulatory compliance. ApproveThis timestamps paired with LionO360's modification logs create immutable records for financial or safety audits.
Beyond Basic Automation
The integration supports advanced scenarios through ApproveThis' premium features:
Dynamic Thresholds: Link LionO360's real-time sales data to approval rules. A wholesale distributor automatically adjusts purchase approval limits based on LionO360's inventory turnover rates – higher velocity SKUs get larger auto-approve thresholds.
Cross-Process Routing: Service approvals in LionO360 can trigger parallel financial reviews in ApproveThis. An engineering firm approves project change orders in LionO360 while simultaneously routing budget impact assessments through ApproveThis – with bidirectional status updates.
Conditional Escalation: Use LionO360's SLA tracking to escalate approvals. If an high-priority LionO360 ticket hasn't received approval within 4 hours, ApproveThis automatically notifies department heads and updates the ticket priority.
Getting Started
Begin with a pilot workflow that addresses your most painful approval bottleneck:
1. Identify a high-volume approval process currently managed through LionO360 emails or manual entries
2. Map the existing steps to ApproveThis' workflow builder with conditional branches
3. Configure Zapier to pass key LionO360 data points as custom approval metadata
4. Train approvers on email/web-based review processes
5. Measure cycle time reduction over 30 days
Most teams see ROI within 90 days through reduced follow-up emails and faster decision cycles. The combination particularly benefits businesses with:
- Field service teams requiring real-time approvals
- Complex sales cycles involving legal/finance reviews
- Regulatory requirements for documented approval chains
- External partners needing limited approval access
Final Thoughts
ApproveThis doesn't replace LionO360's native capabilities – it amplifies them. By handling the decision-layer separately from operational execution, companies maintain flexibility in both systems. Sales teams keep using LionO360's familiar interface, while finance controls approvals through centralized rules. Operations benefit from automated handoffs between approved requests and field actions.
Ready to transform how your organization makes decisions? Start your ApproveThis trial or request a custom integration demo to see how LionO360 workflows can operate at full speed.
Integrate with LionO360 Integration and get 90 days of ApproveThis for free.
After you create a Zapier integration, please email us at support@approve-this.com with your account name and we'll add 3 months of ApproveThis to your account. Limit one redemption per account.
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Best Approval Workflows for LionO360
Suggested workflows (and their Zapier components) for LionO360
Create request for new LionO360 leads
When a new lead is created in LionO360, an approval request is automatically submitted through ApproveThis to ensure proper lead qualification by management. *Note: Configure the approval criteria in ApproveThis as needed.*
Zapier Components

Trigger
New Lead
Triggers when a new lead is created.
Action
Create Request
Creates a new request, probably with input from previous steps.
Create LionO360 account for new approval requests
For every new approval request received in ApproveThis, an account is automatically created in LionO360 to streamline the onboarding process. *Note: Ensure that the approval request includes the necessary account data.*
Zapier Components
Trigger
New Request
Triggers when a new approval request workflow is initiated.

Action
Create Account
Creates an Account in the system
Create LionO360 ticket for approved requests
When an approval request is finalized in ApproveThis, a support ticket is automatically generated in LionO360 to track subsequent actions or issues. *Note: Map the approval outcome to the appropriate ticket fields.*
Zapier Components
Trigger
A Request Is Approved/Denied
Triggers when a request is approved or denied.

Action
Create Ticket
Create ticket in the system
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