ApproveThis manages your Authorized Integration approvals.

When Lead Management Meets Approval Automation

Modern marketing teams using Authorized face a critical challenge: moving fast without breaking processes. While Authorized excels at lead capture and campaign management, many organizations hit roadblocks when approvals enter the picture. Creative teams wait days for budget sign-offs. Sales leads expire while legal reviews drag on. Campaign launches get delayed by hierarchical sign-off chains.

ApproveThis solves these friction points by adding structured approval automation to Authorized's marketing engine through Zapier. Together, they create closed-loop workflows where lead data triggers instant approvals, compliance checks happen in parallel with campaign execution, and stakeholders decision-make at the speed of modern marketing.

Why This Integration Changes the Game

Unlike basic notification systems, this integration creates bi-directional accountability between Authorized's lead data and ApproveThis' decision automation. Marketing operations gain three strategic advantages:

• Contextual approvals: Approval requests automatically include lead scoring data, campaign context, and historical account details from Authorized
• Decision auditing: Every approval/rejection in ApproveThis gets timestamped with the exact lead state from Authorized at decision time

For sales teams, this means qualified leads never stall in legal review. For compliance officers, it ensures all campaign approvals reference current regulatory guidelines. For CMOs, it provides auditable proof that growth initiatives align with corporate risk policies.

Real-World Workflows That Deliver Results

High-Velocity Lead Qualification

A cybersecurity company using Authorized noticed their SDR team wasted 12 hours weekly manually routing enterprise lead approvals. By connecting Authorized to ApproveThis via Zapier:

• Leads scoring above 85 in Authorized automatically trigger approval requests to CISO
• Legal receives parallel requests if lead data includes regulated industries
• Approved leads auto-populate in Salesforce with compliance flags

Result: 68% faster enterprise lead handling with full audit trail for SOC 2 compliance.

Budget Guardrails for Performance Marketing

A DTC brand combined Authorized's campaign tracking with ApproveThis' threshold rules:

• Any Facebook adset exceeding $5K/day spend triggers CMO approval
• Geo-targeting changes in Authorized auto-route to legal for compliance check
• Approved budget increases sync back to Authorized within defined limits

Result: Eliminated $120K in overspend while accelerating regional campaign launches by 40%.

Technical Setup Made Simple

Connecting Authorized and ApproveThis takes under 15 minutes through Zapier:

1. In Zapier, set Authorized's "New Lead" as trigger
2. Map lead details to ApproveThis' approval template fields
3. Configure approval rules (thresholds, approvers, escalation paths)
4. Test with live lead data

Pro Tip: Use ApproveThis' calculated fields to auto-flag leads needing legal review based on Authorized's custom lead attributes.

Department-Specific Benefits

Marketing Operations

Eliminate campaign launch delays by setting parallel approval paths in ApproveThis. Legal reviews T&C updates while creative teams approve assets simultaneously rather than sequentially.

Sales Leadership

Auto-route enterprise lead approvals based on Authorized's lead scoring. ApproveThis' vacation delegation ensures key deals never stall because a VP is traveling.

Finance Teams

Maintain budget control without micromanaging. ApproveThis thresholds auto-approve routine spends while flagging exceptions based on Authorized's campaign performance data.

Key Differentiators You Won't Find Elsewhere

What makes this integration unique:

• No license sprawl: External approvers (agencies, clients, legal) decide via email without needing Authorized logins
• Live data mirroring: Approval requests show real-time Authorized lead/campaign stats, not static snapshots
• Two-way sync: Approved budget changes in ApproveThis automatically update Authorized campaign parameters

Critical Use Cases for Modern Marketers

Compliant Lead Routing

Healthcare marketers using Authorized can auto-route leads containing PHI data for HIPAA compliance checks before CRM ingestion. ApproveThis logs all approvals with timestamps and decision rationale for auditing.

Global Campaign Coordination

Multi-national teams sync Authorized's regional performance data with ApproveThis' multi-tier approval chains. Local marketers request budget shifts, with auto-converted currencies and territory compliance checks.

Influencer Campaign Approvals

When Authorized detects trending creator content, ApproveThis routes partnership requests to legal (contract review), finance (payment terms), and brand (alignment check) simultaneously.

Getting Started: First Steps

Begin with high-impact, low-complexity workflows:

1. Lead scoring thresholds requiring managerial approval
2. Budget increase requests tied to campaign ROAS
3. New vendor onboarding for affiliate marketers

Use ApproveThis' template library to clone common marketing approval workflows, then customize with Authorized's specific data fields.

The Bottom Line

In 2024, marketing velocity separates market leaders from laggards. By connecting Authorized's execution power with ApproveThis' governance automation, organizations finally achieve both speed and control. Marketing teams ship campaigns faster while finance/legal teams maintain oversight through structured guardrails.

Next Steps

Ready to eliminate approval bottlenecks? Start your ApproveThis free trial or explore Authorized's latest features. For integration assistance, visit Zapier's App Directory to build your first workflow.