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AmtechCRM Integration

ApproveThis manages your AmtechCRM Integration approvals.

April 17, 2025

Integration Category: Crm

Two Platforms, One Unified Workflow

When approval bottlenecks slow down deals, orders, or client projects, businesses lose time, money, and opportunities. AmtechCRM users already know how critical it is to keep customer relationships and order management moving smoothly. But manual approvals—whether for discounts, custom orders, or contract changes—create friction that even the best CRM can’t fully resolve. This is where ApproveThis steps in.

By connecting AmtechCRM to ApproveThis via Zapier, teams automate approval workflows without disrupting existing processes. The result? Faster decisions, fewer errors, and full visibility into every request—all while keeping approvers (including external partners) in the loop without requiring additional software licenses.

What Each Platform Brings to the Table

AmtechCRM: Centralizing Customer Actions

AmtechCRM specializes in managing leads, orders, and invoices, making it a backbone for sales and operations teams. Its strength lies in tracking customer interactions and financial data, but it lacks built-in tools for multi-step approvals or conditional decision-making.

ApproveThis: Decision Automation Engine

ApproveThis adds structure to approvals with features like conditional thresholds, multi-stage workflows, and email-based approvals. For example, a large order in AmtechCRM can automatically trigger a tiered approval process in ApproveThis based on order value, customer history, or product type—without manual routing.

Key Integration Benefits

Combining these platforms solves three critical challenges:

  • Eliminate Approval Delays: Automatically convert CRM actions (new orders, contract updates) into tracked approval requests.
  • Cross-Team Collaboration: Involve finance, legal, or external partners in approvals without requiring them to log into AmtechCRM.

For instance, a manufacturing company using AmtechCRM could set up automatic approval workflows for custom product orders. If an order exceeds $50K, ApproveThis routes it to the CFO and legal team via email. Once approved, AmtechCRM updates the order status automatically—no back-and-forth emails.

Real-World Use Cases

1. Order Approvals with Guardrails

Template: “Create approval requests for new orders”

When a sales rep creates a high-value or non-standard order in AmtechCRM, ApproveThis automatically:

  • Routes the request to department heads based on order size or product type
  • Escalates unanswered requests after 24 hours
  • Updates AmtechCRM once approved to trigger fulfillment

Example: A wholesale distributor uses this integration to enforce tiered approvals. Orders under $10K auto-approve, while larger orders go to regional managers. Custom product requests require engineering sign-off. Approvers receive all details via email and click once to approve—no login required.

2. Lead Generation from Approval Activity

Template: “Create leads for new approval requests”

When a client or partner submits an approval request (e.g., a contract change), ApproveThis can create a lead in AmtechCRM for follow-up. This turns routine approvals into sales opportunities.

Example: A marketing agency uses this to track client requests for budget increases. Each approval becomes a lead in AmtechCRM, flagged for the account manager to discuss upsell options post-approval.

Setup Guide: Connect in 15 Minutes

Step 1: Create a Zapier account (if you don’t have one).

Step 2: Choose a trigger from AmtechCRM (e.g., “New Order”) or ApproveThis (“New Request”).

Step 3: Map critical fields (order value, customer ID) to ApproveThis’s workflow rules.

Step 4: Test with a sample request to ensure approvals route correctly.

Pro Tip: Use ApproveThis’s calculated fields to auto-approve small orders or apply custom markup rules before sending to approvers.

Team-Specific Advantages

Sales Teams: Close Deals Faster

Sales reps can offer discounts or custom terms knowing approvals happen automatically. If a client agrees to a deal during a call, the rep creates an order in AmtechCRM, and ApproveThis handles internal sign-offs in real time.

Finance Teams: Control Without Micromanaging

Set approval thresholds for discounts, refunds, or payment terms. ApproveThis escalates exceptions while auto-approving routine requests, reducing finance’s workload by 30-50%.

Operations: Streamline External Collaboration

Suppliers or contractors can submit change orders via web forms connected to ApproveThis. Approvals sync back to AmtechCRM without giving external parties access to your CRM.

Why This Integration Works

ApproveThis doesn’t just send emails—it adds logic to your CRM data. For example:

If an AmtechCRM order includes a rush delivery tag, ApproveThis can:

  • Require warehouse manager approval
  • Calculate expedited shipping costs using calculated fields
  • Auto-deny requests if inventory is low

These “if-then” rules turn static approvals into dynamic decision engines.

Get Started Today

Whether you’re processing 50 or 500 approvals monthly, combining AmtechCRM with ApproveThis removes friction that costs time and customer trust. The setup is low-code, and since ApproveThis offers a free trial, you can test workflows risk-free.

Next Steps:

  • Book a live demo to see conditional approvals in action
  • Explore pre-built Zapier templates for AmtechCRM here
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Integrate with AmtechCRM Integration and get 90 days of ApproveThis for free.

After you create a Zapier integration, please email us at support@approve-this.com with your account name and we'll add 3 months of ApproveThis to your account. Limit one redemption per account.

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Best Approval Workflows for AmtechCRM

Suggested workflows (and their Zapier components) for AmtechCRM

Create approval requests for new orders

New orders in AmtechCRM trigger an approval workflow in ApproveThis. This integration creates an approval request whenever a new order is placed, ensuring timely review and decision making. *Note: Adjust fields as needed to match your order details.*

Zapier Components

AmtechCRM Logo

Trigger

New Order

Triggers when a new order is created.

Action

Create Request

Creates a new request, probably with input from previous steps.

Create leads for new approval requests

When a new approval request is initiated in ApproveThis, this automation creates a new lead in AmtechCRM. Streamline your approval process and lead management with timely notifications. *Note: Ensure mappings are configured correctly.*

Zapier Components

Trigger

New Request

Triggers when a new approval request workflow is initiated.

AmtechCRM Logo

Action

Create Lead

This is used to create a lead