
ApproveThis manages your Ublux Integration approvals.
April 17, 2025
Integration Category: Communication
Why Combine ApproveThis and Ublux?
Businesses thrive when communication and decision-making work in sync. Ublux, a cloud-based IP communications platform, empowers organizations to personalize customer interactions through voice calls, messaging, and real-time event monitoring. ApproveThis complements this by automating approval workflows, ensuring decisions happen faster without manual follow-ups. Together, they create a closed-loop system where communication events trigger approvals, and approvals initiate actions – all while keeping teams aligned.
This integration solves a critical gap: slow response times in customer-facing operations. For instance, when a sales team closes a deal over a Ublux call, ApproveThis can instantly route contract approvals to legal teams. The result? Shorter deal cycles and fewer missed opportunities. Unlike standalone tools, this combination ensures every communication milestone automatically progresses through predefined business logic.
Key Benefits for Cross-Functional Teams
Customer Support Teams
Quality assurance becomes proactive when Ublux call recordings automatically generate approval requests in ApproveThis. Support managers can review sensitive interactions (e.g., refund approvals or escalations) directly from their inbox, with calculated fields highlighting call duration or customer sentiment scores. Vacation delegation ensures no request stalls if a team lead is unavailable.
Sales Operations
When an outgoing sales call ends, Ublux can trigger an approval request for discount authorizations or custom contract terms. ApproveThis’ thresholds allow automatic approval for discounts under 10%, while larger requests escalate to directors. Sales reps save 4-6 hours weekly previously spent chasing managers for signatures.
Compliance & Legal
Regulated industries benefit from attaching Ublux call recordings to approval requests. Legal teams gain context without switching tools, and sequential approvals ensure multiple stakeholders verify compliance. Approval groups configured in ApproveThis enforce mandatory reviews by both privacy officers and department heads before sensitive communications are finalized.
Real-World Use Cases
Automated Call Review Workflows
A financial services company uses Ublux to handle client investment queries. When an advisor’s outgoing call includes a portfolio recommendation, Ublux triggers an ApproveThis request with the recording and transcript. Compliance officers receive email notifications with a link to review the conversation directly. If no action is taken within 24 hours, ApproveThis escalates the request to a backup approver, reducing regulatory risk.
Instant Notifications for Urgent Approvals
A healthcare provider routes patient callback requests through Ublux. High-priority cases (e.g., prescription refills) automatically create ApproveThis requests that send WhatsApp alerts via Ublux to on-call physicians. Approvers click a secure link in the message to approve or request modifications, cutting response times from hours to minutes.
Multi-Stage Contract Finalization
After a sales demo conducted via Ublux, the prospect receives a proposal. Once the client requests changes via an incoming call, ApproveThis initiates a three-step workflow: 1) Sales lead reviews terms, 2) Legal approves revisions, 3) CFO authorizes pricing. Each step includes Ublux call recordings for context, and conditional logic skips unnecessary approvals based on deal size.
Technical Integration Overview
The integration uses Zapier to connect Ublux’s communication events with ApproveThis’ approval engine. Key triggers include Ublux call starts/ends and ApproveThis request updates. Actions range from creating approval requests to sending WhatsApp/PMS notifications. No coding is required – users configure workflows through Zapier’s visual interface.
Setup Instructions
1. Connect Accounts: Log into Zapier, then link Ublux and ApproveThis. Grant necessary permissions for Zapier to access both platforms.
2. Choose Trigger: Select a Ublux event (e.g., “Outgoing Call Terminated With Recording”).
3. Map Data: Pull call details (recording URL, caller ID) into ApproveThis request fields.
4. Set Up Approval Logic: Define approvers, thresholds, and escalation rules in ApproveThis.
5. Test & Activate: Run test calls to ensure requests generate correctly, then launch the Zap.
Unique Advantages
Cost Efficiency: External approvers (e.g., clients or partners) review requests via email without needing Ublux licenses. This avoids seat-based SaaS costs while maintaining security – approvers only see data relevant to their task.
Contextual Decisions: Approvers access Ublux call recordings, transcripts, or customer history directly within approval emails. No more switching between tabs to gather information.
Audit Trails: Every decision is logged with timestamps, approver comments, and linked Ublux interactions. Simplify compliance reporting by exporting records from ApproveThis’ dashboard.
Adapting to Your Industry
Retail & E-Commerce
Trigger approval requests when high-value customers call about bulk orders. Configure approval thresholds to auto-approve repeat purchases below $10K, while larger orders require manager review. Attach Ublux recordings to capture special requests or delivery instructions.
Professional Services
Automate project change orders: If a client requests scope expansions during a Ublux call, create requests that calculate new fees using ApproveThis’ calculated fields. Partners approve updated SOWs via mobile email, keeping projects on track.
Education
Admissions teams can approve enrollment exceptions (e.g., deadline extensions) triggered by parent calls. Route requests to academic directors with Ublux recordings of the conversation, ensuring decisions align with institutional policies.
Getting Started
To build your first workflow:
1. Sign up for ApproveThis (14-day trial available).
2. Explore Ublux’s call management features.
3. Use Zapier to connect them in under 15 minutes.
For complex use cases like multi-department escalations or AI-driven approval logic, book a demo with ApproveThis’ workflow specialists. They’ll help you configure conditional rules, test edge cases, and train your team.
Final Thoughts
Approval bottlenecks often hide in communication handoffs between systems. By integrating Ublux and ApproveThis, businesses turn every call, message, or recording into an actionable workflow. Teams maintain momentum because decisions happen where the work does – whether that’s a manager’s inbox, a WhatsApp thread, or a CRM record. The result isn’t just faster approvals, but a measurable competitive advantage in customer responsiveness.
Integrate with Ublux Integration and get 90 days of ApproveThis for free.
After you create a Zapier integration, please email us at support@approve-this.com with your account name and we'll add 3 months of ApproveThis to your account. Limit one redemption per account.
Learn More
Best Approval Workflows for Ublux
Suggested workflows (and their Zapier components) for Ublux
Create approval requests for new incoming calls
When an incoming call starts in Ublux, this integration creates a new approval request in ApproveThis to review call handling details. It streamlines the review process and ensures timely decision-making. *Note: Configure your approval workflow to match call review criteria.*
Zapier Components

Trigger
Incoming Call Started
Trigger when an incoming call started
Action
Create Request
Creates a new request, probably with input from previous steps.
Send WhatsApp messages for new approval requests
When a new approval request is received in ApproveThis, this integration sends a WhatsApp message via Ublux to notify teams. It ensures prompt communication of approval updates and accelerates response times. *Note: Customize your message template as required.*
Zapier Components
Trigger
New Request
Triggers when a new approval request workflow is initiated.

Action
Send WhatsApp Messages
Sends a WhatsApp message based on a template.
Create approval requests for outgoing call recordings
When an outgoing call ends with a recording event in Ublux, this integration creates an approval request in ApproveThis for review. It improves call quality assessment by ensuring recorded calls are evaluated promptly. *Note: Adjust approval thresholds to suit your business needs.*
Zapier Components

Trigger
Outgoing Call Terminated With Recording
Trigger when an outgoing call terminated with recording
Action
Create Request
Creates a new request, probably with input from previous steps.
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