ApproveThis manages your Surveybot Integration approvals.

Streamline Feedback Review with Automated Approvals

When Surveybot's conversational surveys meet ApproveThis' structured approval system, businesses gain an unmatched ability to turn customer insights into action. This integration through Zapier creates a direct pipeline from survey responses to decision-makers, eliminating manual handoffs that slow down marketing campaigns, product launches, and customer service initiatives.

ApproveThis adds governance to Surveybot's data collection strengths. While Surveybot excels at gathering feedback through chatbot-style surveys on Facebook and Workplace, ApproveThis ensures responses get reviewed by the right people at the right time. Marketing teams can validate campaign ideas with stakeholders before launch, HR departments can secure leadership buy-in for policy changes, and operations groups can fast-track customer service improvements.

Why This Integration Matters

Surveybot captures unstructured feedback at scale - but raw data doesn't equal business action. ApproveThis introduces accountability by:

• Requiring documented approvals before acting on critical feedback
• Routing urgent requests to available decision-makers automatically

Consider a retail company using Surveybot to test new product concepts. When 80% of survey respondents approve a design concept, ApproveThis can automatically escalate it to procurement based on pre-set thresholds. If responses are mixed, the system routes it to a cross-functional review team. This conditional logic turns survey metrics into concrete next steps.

Real-World Use Cases

Marketing Campaign Validation

A consumer goods company uses Surveybot to A/B test promotional offers through Facebook Messenger surveys. When a discount offer receives 65% positive responses, ApproveThis:

1. Triggers a budget approval workflow with finance
2. Routes compliant messaging to legal review
3. Auto-approves the campaign once all stakeholders sign off

This process cuts campaign launch time from 5 days to 12 hours by eliminating email chains between departments.

HR Policy Updates

A tech firm surveys employees about proposed remote work policy changes via Workplace by Facebook. ApproveThis automatically:

• Flags responses needing executive review based on sentiment analysis
• Routes final policy drafts to department heads for sequential approval
• Tracks version control through document sign-off features

The legal team reviews only policies with potential compliance issues, reducing their workload by 30%.

Implementation Made Simple

Setting up the integration takes three steps in Zapier:

1. Connect Surveybot as the trigger for "New Survey Response"
2. Map response data to ApproveThis fields like request title, description, and priority level
3. Configure approval rules in ApproveThis based on survey criteria (e.g., auto-approve requests with 90%+ positive ratings)

Key configuration options include setting monetary thresholds for budget approvals, establishing escalation paths for delayed responses, and enabling email approvals for external partners. Approvers interact directly through ApproveThis' interface or email - no need for Surveybot licenses.

Cross-Functional Benefits

Marketing Teams

Accelerate campaign launches by tying survey metrics to pre-approved budgets and creative assets. If a Surveybot poll shows strong demand for a seasonal promotion, ApproveThis automatically checks remaining Q4 budget and routes the campaign for creative approval.

Operations Managers

Implement customer service improvements faster by linking Surveybot feedback to change management approvals. A hotel chain could automatically route housekeeping complaints to facility managers while sending amenity requests to procurement.

Executive Leadership

Maintain oversight without micromanaging. The CEO receives automatic digests of high-impact approvals (e.g., survey-driven product changes exceeding $50K cost) while delegating routine decisions through vacation rules.

Beyond Basic Approvals

ApproveThis adds unique value through features most teams don't realize they need:

Calculated Fields: Automatically determine approval paths based on survey data. A 20% increase in negative feedback could trigger executive review, while 5% fluctuations route to department heads.

Approval Groups: Require consensus from all regional managers when survey responses vary significantly by location, or sequential approvals when dealing with multi-department initiatives.

Mobile-Friendly: Decision-makers approve requests directly from Surveybot notification emails - critical for executives who need to approve time-sensitive campaigns while traveling.

Getting Started

Companies see the fastest results when they:

1. Identify 2-3 high-impact survey processes needing oversight
2. Map existing manual approval steps in those workflows
3. Configure matching automation rules in ApproveThis

Avoid over-engineering initial setups. Start with single-step approvals for your most critical surveys, then expand to multi-department workflows as teams adapt.

Final Thoughts

Surveybot provides the "what" through customer and employee feedback. ApproveThis delivers the "how" by ensuring insights translate into approved actions. Together, they create closed-loop systems where data directly fuels decision-making - without bureaucratic delays.

Ready to move faster? Register for ApproveThis or schedule a demo to see how automated approvals can supercharge your Surveybot initiatives. For technical details on the Zapier integration, visit Surveybot's website.