
ApproveThis manages your Infobot Integration approvals.
April 17, 2025
Integration Category: Ai Tools
Why Approval Automation Matters Now
Businesses lose hours every week chasing down approvals. A marketing team waits three days for legal to review a campaign disclaimer. A sales rep misses a deal because procurement hasn’t signed off on custom pricing. These delays aren’t just frustrating—they cost money.
ApproveThis fixes this by turning chaotic email chains and sticky notes into structured workflows. But when you combine it with Infobot, an AI chatbot that captures critical data during customer interactions, something shifts. You’re not just automating approvals—you’re embedding them directly into the moments that matter.
Where Infobot Ends and ApproveThis Begins
Infobot excels at engaging website visitors, qualifying leads through conversational AI, and gathering data. But when a decision needs human input—like approving a discount for a high-value lead or validating a custom order request—that’s where ApproveThis takes over.
Here’s the gap this integration bridges: Infobot captures the what (a lead’s request for a demo, a customer’s special order), while ApproveThis handles the who and when (routing the request to the right person, escalating if deadlines pass). Together, they turn real-time interactions into actionable workflows without manual handoffs.
Key Integration Benefits
For sales teams: Speed up deal cycles by automatically routing custom pricing requests from Infobot chats to approvers. A sales rep at a SaaS company could secure a 20% discount approval for an enterprise lead while the prospect is still on the website.
For operations: Validate high-risk requests upfront. A manufacturing firm’s Infobot could collect custom part specifications from a client, then trigger an engineering review in ApproveThis before accepting the order.
For finance: Automate compliance. When Infobot detects a refund request exceeding $500, ApproveThis routes it to a manager instead of auto-approving.
Two Real-World Use Cases (And Why They Work)
1. Lead Qualification Without the Wait
The problem: Marketing teams using Infobot to capture leads often lose momentum waiting for sales managers to vet high-priority accounts. Manual follow-up creates bottlenecks.
The fix: When Infobot identifies a lead from a target company (e.g., via job title or budget questions), ApproveThis instantly notifies the sales director via email. They approve/deny in one click, triggering a personalized Infobot follow-up.
Who wins: A cybersecurity company used this to reduce lead response time from 48 hours to 90 minutes. Sales reps received pre-approved leads with all chatbot conversation history attached.
2. Dynamic Data Collection for Complex Approvals
The problem: Approvers often reject requests due to missing details—like a project timeline or budget code. Back-and-forth emails delay decisions.
The fix: When a new request starts in ApproveThis (e.g., a travel approval), Infobot messages the employee via Slack or Teams to collect missing data. The chatbot uses predefined scripts to ask precise questions, then updates the approval request automatically.
Who wins: A consulting firm eliminated 75% of approval revisions by using Infobot to gather project codes and client PO numbers before routing requests to finance.
Setup: Three Steps, No Code
1. Connect via Zapier: Create a Zapier account (if you don’t have one) and connect both apps. ApproveThis offers pre-built templates for Infobot integrations.
2. Map your triggers: Choose when ApproveThis should act—like when Infobot captures a lead requiring manager review. Use dropdowns to link data fields (e.g., Infobot’s “Company Size” to ApproveThis’s “Approval Threshold”).
3. Test with real data: Run a test by submitting a sample Infobot conversation. ApproveThis should generate a request with all relevant details. Adjust field mappings if needed.
Why Teams Choose This Combo Over Built-In Tools
Many CRMs and project tools have basic approval features. But they lack two things ApproveThis provides:
- External approver access: Vendors or clients can approve requests via email without needing a license for your internal systems. A construction company shares subcontractor invoices for approval without granting software access.
- Conditional logic: If Infobot detects a “rush order” during a chat, ApproveThis can skip junior approvers and route straight to the VP. Rules adapt based on real-time data.
Critical Features You’ll Actually Use
Approval thresholds: Auto-approve requests under $1K from Infobot leads with “decision-maker” job titles. Escalate others.
Vacation delegation: If an approver is OOO, requests reroute instantly. No more “Waiting for John” statuses.
Calculated fields: Automatically apply volume discounts during approvals. If Infobot captures an order quantity over 100 units, ApproveThis adjusts pricing and routes for review.
Who Needs This Integration?
Marketing agencies: Approve client content calendars or campaign budgets directly from Infobot lead conversations.
Healthcare providers: Validate patient insurance details collected by Infobot before scheduling appointments.
IT teams: Automate software access requests. Infobot gathers user needs, ApproveThis routes to security for approval.
Limitations to Know
This isn’t a magic button. You’ll need to:
- Define clear rules: Map out which Infobot interactions require approvals. Over-automating annoys teams.
- Train approvers: Ensure they understand how to review requests from email or mobile. A 5-minute tutorial prevents delays.
Getting Started
Start with one workflow. Example: Use Infobot to collect employee expense reports, then trigger ApproveThis for manager sign-off. Measure time saved versus manual methods.
Ready to eliminate approval bottlenecks? Register for ApproveThis or schedule a demo to see live Infobot integrations.
Integrate with Infobot Integration and get 90 days of ApproveThis for free.
After you create a Zapier integration, please email us at support@approve-this.com with your account name and we'll add 3 months of ApproveThis to your account. Limit one redemption per account.
Learn More
Best Approval Workflows for Infobot
Suggested workflows (and their Zapier components) for Infobot
Create approval requests for new leads
When a new lead is captured in Infobot, this integration creates an approval request in ApproveThis. It helps streamline lead qualification by ensuring each lead is reviewed before follow-up.
Zapier Components

Trigger
Lead Captured
Triggers when a new lead is captured on a fresh conversation on Tracware Infobot.
Action
Create Request
Creates a new request, probably with input from previous steps.
Send prompt for new approval requests
When a new approval request is initiated in ApproveThis, this automation sends a prompt via Infobot to gather additional details. It ensures that approval workflows receive complete and actionable information. *Note: Configure prompt fields to capture any missing data if necessary.*
Zapier Components
Trigger
New Request
Triggers when a new approval request workflow is initiated.

Action
Send Prompt
Sends a prompt to Infobot
You'll ❤️ these other ApproveThis integrations
-
DocDroid
Published: April 17, 2025DocDroid is a document sharing platform. Distribute your PDFs, DOCs and presentations easily using a public URL.
-
ChatBot
Published: April 17, 2025ChatBot is a universal and comprehensive framework for building modern AI chatbots. It can be used by total beginners as well as advanced developers.
-
eChurch
Published: April 17, 2025eChurch is a bulletin system that allows churches to enhance communication with their communities.