ApproveThis manages your DreamCampaigns Integration approvals.

When Approval Meets Action

Modern marketing moves fast – but not all decisions should be made in a split second. Between compliance requirements, brand consistency checks, and budget approvals, teams need guardrails that keep pace with campaign execution without creating bottlenecks. This is where ApproveThis and DreamCampaigns form a strategic alliance through Zapier integration. By connecting structured approval workflows with email/SMS campaign execution, organizations maintain both velocity and oversight.

Why This Integration Matters

DreamCampaigns excels at creating and delivering marketing content, while ApproveThis brings governance to the process. Together, they solve three critical challenges:

• Compliance at Scale: Ensure every campaign meets legal/regulatory requirements before deployment
• Cross-Team Coordination: Connect marketing execution with finance, legal, and leadership sign-offs

For a mid-sized ecommerce company, this might mean automatically routing holiday campaign drafts to both the CFO (for budget approval) and legal counsel (for compliance review) before the email blast deploys. Approvers don't need DreamCampaigns logins – they simply review via email or ApproveThis' dashboard.

Real-World Workflow Accelerators

1. Campaign Launch Governance

When DreamCampaigns triggers a new email campaign, ApproveThis can:

• Route to approvers based on campaign budget (using calculated fields)
• Escalate to CMO if not approved within 24 hours
• Automatically pause the campaign until sanctioned

Who Benefits: Regulated industries like healthcare or finance. A medical clinic could ensure patient education emails meet HIPAA requirements before distribution.

2. SMS Approval Alerts

Reverse the flow – when ApproveThis detects a high-priority request (like a time-sensitive promo approval), DreamCampaigns can trigger SMS alerts to decision-makers' phones. Combines ApproveThis' priority thresholds with DreamCampaigns' communication reach.

Who Benefits: Retailers running flash sales. Store managers get text alerts to approve localized promotions within tight windows.

3. Form-to-Approval Automation

Field marketing teams using DreamCampaigns' forms for event requests can auto-convert submissions into approval workflows. ApproveThis adds:

- Budget validation against preset thresholds
- Multi-department sign-offs (venue selection → facilities team, swag budget → procurement)
- Automatic delegation if approvers are OOO

Who Benefits: Universities managing webinar requests. Faculty submissions auto-route to department heads and event coordinators.

Implementation Made Simple

Setting up through Zapier takes three steps:

1. Connect ApproveThis and DreamCampaigns to your Zapier account
2. Choose trigger events (e.g., "New Email Campaign Starts" in DreamCampaigns)
3. Map approval request details using Zapier's visual editor

Pro Tip: Use ApproveThis' conditional logic to create different approval paths based on DreamCampaigns tags. High-budget campaigns might require CFO review, while routine newsletters could auto-approve.

Team-Specific Advantages

Marketing Teams

Accelerate campaign velocity while maintaining oversight. Dynamic fields in ApproveThis can auto-calculate ROI projections based on DreamCampaigns' performance data, giving approvers context to decide faster.

Compliance Officers

Maintain audit trails showing exactly who approved each campaign element. ApproveThis logs every decision with timestamps and comments, synced to DreamCampaigns' campaign notes.

External Partners

Agencies or franchisees using DreamCampaigns can submit campaigns for central approval without needing parent company system access. Approval happens via email or ApproveThis' portal.

Beyond Basic Approvals

ApproveThis adds layers DreamCampaigns alone can't provide:

Escalation Paths: If a campaign approval stalls, requests automatically route up the chain of command based on predefined rules.

Contextual Review: Embed DreamCampaigns previews directly in approval requests using ApproveThis' HTML email capabilities. No more "Which version are we approving?" confusion.

Budget Guardrails: Auto-reject campaigns exceeding quarterly budgets using ApproveThis' threshold rules, with automatic alerts to finance teams.

Common Pitfalls Avoided

Many teams make two mistakes when connecting approval and execution tools:

Over-Engineering: Not every campaign needs 5 approvals. Use ApproveThis' conditional workflows to apply rigor where needed, not everywhere.

Data Silos: Zapier ensures approved/rejected status syncs back to DreamCampaigns. No spreadsheets or manual status updates.

Getting Started

Begin with one high-impact workflow – perhaps campaign budget approvals. As teams adapt, expand to other use cases like compliance reviews or cross-department initiatives.

ApproveThis offers a free trial with pre-built DreamCampaigns templates. For complex needs, schedule a custom demo to see enterprise-grade features like:

- Multi-level approval chains
- Custom SLAs per campaign type
- Historical approval analytics

The Bottom Line

In marketing, speed matters – but so does precision. By integrating ApproveThis with DreamCampaigns via Zapier, organizations remove approval bottlenecks without sacrificing control. Whether you're ensuring compliance, managing budgets, or coordinating cross-functional teams, this combination delivers structured agility.

Ready to transform how your team approves and executes campaigns? Start your ApproveThis trial or explore DreamCampaigns' capabilities today.