ApproveThis manages your zipperHQ Integration approvals.

When Approval Bottlenecks Meet Video Scale

Let's cut through the corporate fluff - you're using zipperHQ to send personalized video messages because generic email blasts get ignored. But between compliance checks, client approvals, and internal reviews, your team spends more time debating "Is this video okay to send?" than actually creating content that converts.

ApproveThis isn't just another checkbox tool. It's the missing layer that lets you scale video outreach without turning your process into a bureaucratic nightmare. We're talking about automating the gatekeeping so marketing teams can move fast without breaking things (or compliance rules).

Why This Combo Doesn't Suck

zipperHQ handles the "how" of video personalization. ApproveThis handles the "who said this was okay" part. Together through Zapier, they solve two real problems:

1. Speed Without Chaos: Auto-route video scripts, client lists, or campaign concepts to the right approvers before they hit zipperHQ's send queue
2. Compliance That Doesn't Require a PhD: Use calculated fields to auto-approve small-budget videos while flagging $50k campaigns for CMO review

Example: A healthcare marketing team auto-approves patient education videos under 2 minutes but requires legal sign-off on any content mentioning drug brands. All handled before the video script ever reaches zipperHQ.

Actual Use Cases For People Who Hate Meetings

1. Contact List Vetting

The Problem: Sales teams upload prospect lists to zipperHQ for video outreach. Marketing needs to confirm these aren't existing clients (avoiding awkward "we already bought this" replies).

The Fix: When new contacts hit zipperHQ via Zapier, ApproveThis:

• Checks CRM integration for existing deals
• Routes unmatched leads to sales ops for approval
• Auto-adds approved contacts to zipperHQ campaigns

Real impact: A SaaS company reduced duplicate outreach by 62% in Q1 by adding this gate without slowing their outbound team.

2. Compliance Firewall for Regulated Industries

The Problem: Financial advisors love video for personal touch but need every script approved by legal. Previously a 3-day email thread.

The Fix: Zapier triggers an ApproveThis workflow:

• Advisor uploads draft video script
• Compliance team gets email/Slack approval request
• Only approved scripts unlock zipperHQ's recording studio

Bonus: Approvers don't need zipperHQ logins - huge for external counsel reviews.

3. Scaling Partner Co-Marketing

The Problem: Co-branded webinars need 4 approvals (you, their marketing, both legal teams). Version control is hell.

The Fix: Single ApproveThis thread with:

• Sequential approval path (your team first, then theirs)
• Auto-reminders if someone's sitting on it
• Final approval auto-generates the zipperHQ video event

Real talk: A cybersecurity firm cut co-marketing launch time from 3 weeks to 4 days using this method.

Setup That Doesn't Require IT

If you can order DoorDash, you can connect these tools:

1. Zapier Hook: Create a new Zap between zipperHQ and ApproveThis (takes 6 clicks)
2. Trigger: Pick your starting point (new contact, video draft, etc.)
3. Action: Map which ApproveThis workflow kicks off
4. Test: Approve a test request to confirm zipperHQ gets the green light

Pro tip: Use ApproveThis' calculated fields to auto-approve low-risk items. Example: Videos under $1k budget? Auto-approve. Over? Escalate to CFO.

Department-Specific Wins

Marketing Teams

Kill the "Can someone check this?" Slack messages. Campaign storyboards get legal/compliance approval before they're loaded into zipperHQ. Vacation delegation means your CMO can approve beachside via email without VPN hassles.

Sales Ops

New lead lists from trade shows auto-check against existing accounts. Duplicates get flagged, clean contacts flow into zipperHQ sequences. Real-time dashboards show which regions are slow to approve (looking at you, West Coast).

Channel Managers

Partners submit co-branded content through ApproveThis. Your team approves, then it auto-populates their zipperHQ portal. No more "Which version are we using?" calls at 11 PM.

Objections We Anticipate (And Shut Down)

"We already have Jira/Asana for this." Cool. Do they let external partners approve requests via email without creating accounts? Can they auto-approve based on dollar amounts? Didn't think so.

"Our process is too complex." Your current process is complex because Karen in accounting wants a PDF report. We handle 37-step approvals with conditional branching. Bring it on.

Bottom Line

zipperHQ makes video scaling possible. ApproveThis makes it responsible. Together via Zapier, they turn your approval bottlenecks into a competitive advantage.

Get Started Free (takes 2 minutes) or book a 12-minute demo where we'll show how to auto-approve 60% of your requests using thresholds.

Note: Approvers don't need zipperHQ licenses. Yes, this saves you ~$23k/year at 500 users. You're welcome.