ApproveThis manages your LoudHippo Integration approvals.

When Data Meets Action

Modern marketing runs on two currencies: customer insights and operational speed. LoudHippo delivers the first by capturing real-time attribution data through post-purchase surveys. ApproveThis provides the second by turning those insights into actionable decisions through streamlined approvals. Together, they create a closed-loop system where data directly fuels campaign optimizations, budget allocations, and partnership decisions - without bureaucratic delays.

Why This Integration Changes the Game

Most marketing teams waste 12-15 hours weekly chasing approvals through Slack threads and email chains. With LoudHippo feeding customer attribution data directly into ApproveThis' decision workflows:

• Survey responses trigger immediate review processes
• Approvers vote via email without software logins
• Auto-escalation prevents bottlenecks

An outdoor gear retailer used this integration to reduce their influencer partnership approval time from 9 days to 11 hours. When survey data showed a 28% lift in purchases from camping enthusiasts, their team auto-routed budget increase requests to specific approvers based on dollar thresholds.

Real-World Use Cases That Deliver ROI

Campaign Budget Reallocations

When LoudHippo detects a survey response indicating customers came from an underperforming ad channel:

1. ApproveThis auto-generates a budget shift request
2. The marketing director receives an email with key metrics
3. One-click approval triggers a Zapier update in their ad platform

Influencer Partnership Approvals

A skincare brand connects LoudHippo's attribution data showing 41% of new customers cite TikTok influencers. Their compliance team receives pre-routed approval requests with:

• Proposed contract terms
• Historical performance data
• Legal team sign-off requirements

Product Development Prioritization

Customer feature requests captured in post-purchase surveys automatically route to:

1. Engineering leads (technical feasibility)
2. Finance controllers (budget impact)
3. CX directors (customer value)

Approvals happen in parallel, with consensus required before roadmap updates.

Technical Setup Made Simple

Connecting LoudHippo and ApproveThis takes 8 minutes through Zapier:

1. Create Zapier triggers for LoudHippo's "New Attribution Survey Response"
2. Map response data to ApproveThis fields like:
   • Customer LTV estimates
   • Attribution channel performance
   • Response sentiment scores
3. Configure approval thresholds - auto-approve requests under $500, escalate others
4. Set up email notifications with one-click approve/reject buttons

Cross-Functional Benefits

Marketing Teams

Accelerate campaign pivots when survey data shows:

• Unexpected geographic performance variances
• Creative fatigue (declining referral mentions)
• Emerging customer preference trends

Finance Controllers

Maintain budget oversight through:

• Auto-generated audit trails
• Threshold-based escalation rules
• Real-time spend approvals tied to ROAS data

Operations Managers

Prevent workflow bottlenecks using:

• Vacation delegation rules
• Parallel approval paths
• Mobile-friendly review processes

The Hidden Advantage: External Collaboration

ApproveThis eliminates the "seat license tax" when working with external partners. Agency teams and client stakeholders can approve requests via email without needing access to:

• Your LoudHippo dashboard
• Internal project management tools
• CRM systems

A consumer electronics company reduced their agency onboarding time from 3 weeks to 2 days using this feature for creative asset approvals.

Getting Started

To implement this integration:

1. Sign up for ApproveThis and LoudHippo
2. Connect both apps through Zapier using pre-built templates
3. Configure your first workflow in under 15 minutes

Most users see full ROI within 30 days through reduced operational delays and improved campaign agility.

Final Thought: Data Without Action Is Noise

LoudHippo tells you what customers think. ApproveThis lets your team act on it. Together, they turn attribution insights into revenue-impacting decisions at the speed your market demands.

Next Step: Book a personalized demo to see how approval automation can 10X your team's decision velocity.