
ApproveThis manages your Widgetform Integration approvals.
April 17, 2025
Integration Category: Forms
Two Tools, One Powerful Partnership
Businesses using Widgetform to collect critical data – vendor applications, client requests, or internal submissions – often hit a wall when responses require human review. ApproveThis provides the missing piece: structured decision-making that keeps pace with your form submissions. Together, they create closed-loop automation where data collection triggers approval workflows, and approvals trigger actionable next steps.
Consider a marketing team using Widgetform for campaign content requests. Without automation, each submission might languish in inboxes while designers wait for clearance. With this integration, every form response automatically generates an approval task routed to legal, brand compliance leads, and budget owners – all while keeping requesters updated via ApproveThis's real-time tracking.
Why This Integration Works
Widgetform excels at flexible data capture but wasn't built for collaborative decision-making. ApproveThis adds governance without bureaucracy through features like:
- Threshold-Based Escalation: Auto-approve small expenses submitted via forms while routing larger sums to finance directors
- Contextual Routing: Use form response data (e.g., "Project Type" dropdown) to determine approvers
Meanwhile, Widgetform's real-time submission handling ensures ApproveThis workflows start the moment stakeholders hit "submit" – critical for time-sensitive requests like IT access approvals or contract amendments.
Real-World Workflow Accelerators
Vendor Onboarding for Procurement Teams
A manufacturing company uses Widgetform to collect new supplier details (certifications, banking info). The integration with ApproveThis routes submissions to purchasing managers, compliance officers, and accounts payable – with calculated fields automatically flagging incomplete tax forms. Approvers click "Approve" directly from email, even if they lack Widgetform access.
Client Deliverable Approvals for Agencies
When clients submit feedback via Widgetform, ApproveThis converts responses into approval tasks for internal teams. Sequential routing ensures account managers review client notes before final files go to legal. Vacation delegation prevents delays when team members are OOO.
Employee-Led IT Requests
Staff submit software access forms triggering conditional approvals: department heads approve standard tools instantly, while infosec teams automatically review high-risk requests. ApproveThis logs all decisions for audit trails without manual reporting.
Technical Setup Made Simple
Connecting Widgetform and ApproveThis via Zapier requires no coding:
- Create Zapier triggers for "New Widgetform Response"
- Map form fields to ApproveThis request templates
- Set approval rules (sequential, consensus, thresholds)
- Test with sample submissions
Pro Tip: Use ApproveThis's calculated fields to auto-populate approval deadlines based on Widgetform's submission timestamps – perfect for SLA-bound requests.
Cross-Functional Benefits
Finance Teams
Auto-route expense reports submitted via forms based on amount thresholds. AP specialists only review exceptions while ApproveThis handles policy compliance checks.
Operations Managers
Turn facility maintenance requests into prioritized approval workflows. Integrate with IoT data – e.g., auto-approve HVAC work orders when sensor readings exceed thresholds.
HR Departments
Streamline employee offboarding: exit survey responses in Widgetform trigger IT access revocation approvals and final paycheck releases via ApproveThis.
Beyond Basic Approvals
While the core integration handles request creation and routing, ApproveThis's advanced features add layers of efficiency:
Dynamic Field Calculations
A construction firm uses Widgetform for change order requests. ApproveThis calculates material cost impacts in real-time, escalating approvals when overages exceed 15%.
Multi-Stage Workflows
Healthcare providers collect patient intake forms via Widgetform, then route approvals through insurance verification, physician review, and scheduling teams – all with status visibility.
Compliance Safeguards
Automated audit trails meet GDPR/CCPA requirements – every form submission and approval decision is timestamped with participant details.
Scaling Without Friction
As organizations grow, ad-hoc approvals become unmanageable. The Widgetform-ApproveThis combo scales because:
1. External Collaboration
Clients approve project briefs submitted via Widgetform without needing internal system access. ApproveThis's email-based approvals maintain security while simplifying external reviews.
2. Process Evolution
Update approval rules as policies change – add new steps, modify thresholds, or reassign approvers without disrupting existing form designs.
3. Centralized Control
Monitor all form-driven approvals company-wide through ApproveThis's dashboard, identifying bottlenecks (e.g., consistently delayed marketing approvals).
Getting Started
To implement:
- Define 2-3 form types needing approvals (start simple – purchase requests, PTO forms)
- Build corresponding ApproveThis templates with conditional logic
- Create Zapier connections between Widgetform and ApproveThis
- Train teams on submitting forms and approving via email
Most customers operationalize their first workflow in under 48 hours. One logistics company automated 87% of their vendor qualification approvals within a week.
Next Steps
Ready to transform form submissions into actionable workflows? Register for ApproveThis or schedule a demo to see real-world examples tailored to your industry.
For existing Widgetform users: start with a single approval process (e.g., content publishing requests) to demonstrate quick ROI before expanding to complex workflows.
Integrate with Widgetform Integration and get 90 days of ApproveThis for free.
After you create a Zapier integration, please email us at support@approve-this.com with your account name and we'll add 3 months of ApproveThis to your account. Limit one redemption per account.
Learn More
Best Approval Workflows for Widgetform
Suggested workflows (and their Zapier components) for Widgetform
Create approval requests for new Widgetform responses
When a new response is submitted in Widgetform, a new approval request is created in ApproveThis to manage approvals efficiently and streamline decision-making. *Note: Ensure that field mappings between Widgetform and ApproveThis are correctly configured.*
Zapier Components

Trigger
New Response
Triggers when a new response is submitted.
Action
Create Request
Creates a new request, probably with input from previous steps.
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