ApproveThis manages your Novofon Integration approvals.

Two Platforms, One Competitive Edge

Modern businesses face a critical challenge: keeping pace with customer expectations while maintaining operational control. Novofon's call management system enables rapid response times for sales and support teams, while ApproveThis ensures crucial decisions follow proper protocols. Together through Zapier, these platforms create a closed-loop system where communication triggers action and action drives results.

Why This Integration Matters

Consider a customer support scenario: a high-priority call comes in via Novofon, requiring immediate escalation. With traditional tools, agents might email managers for approval, creating delays. The ApproveThis integration automatically routes these requests through predefined workflows, cutting approval times from hours to minutes. For sales teams, this means faster deal closures when outbound call outcomes require manager sign-off on pricing exceptions.

Operationalizing Phone Interactions

Novofon's strength lies in its ability to surface critical call events - missed connections, outbound attempts, or support resolutions. ApproveThis adds governance to these moments, ensuring they trigger appropriate business processes rather than getting lost in inboxes.

Real-World Use Cases

1. Escalating Urgent Support Requests

When Novofon detects a "notify start" event (like a VIP client call), ApproveThis can:

• Route escalation requests to senior staff based on call metadata
• Require manager approval before promising SLA exceptions

Example: A healthcare provider uses this integration to ensure after-hours patient calls receive proper triage approvals within 8 minutes.

2. Validating Outbound Sales Promises

"Notify out start" events initiate approval chains for:

• Discount authority checks during sales calls
• Contract addendum validations

Example: A SaaS company automatically flags deals over $25K, requiring CRO approval before sales reps make verbal commitments.

3. Closing the Loop on Missed Opportunities

"Notify missed" triggers create audit trails for:

Customer service teams to document why high-value calls weren't answered, requiring supervisor review before closing tickets. This prevents recurring issues in support coverage.

Technical Setup Made Simple

Connecting Novofon and ApproveThis takes under 15 minutes using Zapier:

1. Create Zapier accounts for both platforms
2. Choose a Novofon trigger (e.g., "Notify Answer")
3. Map call data to ApproveThis request fields
4. Set approval rules and escalation paths
5. Test with live call data

Key advantage: ApproveThis approvers only need email access - no additional Novofon licenses required. This makes the solution ideal for:

- External client approvals
- Cross-departmental reviews
- Regulatory compliance audits

Team-Specific Benefits

Customer Support Leaders

Reduce escalations handling time by 40% using approval thresholds. Example: Auto-approve SLA extensions under 2 hours, but require director sign-off for longer exceptions. Vacation delegation ensures coverage gaps don't delay critical tickets.

Sales Operations

Embed approval logic directly into outbound call processes. When reps trigger "notify out start" for enterprise deals, ApproveThis can:

- Check CRM data in real-time
- Require legal review based on contract terms
- Escalate to CFO if discounts exceed 15%

IT & Security

Maintain compliance without bottlenecks. All call-related approvals are logged with timestamps, approver comments, and outcome reasons. Built-in audit trails simplify SOC 2 reporting and internal reviews.

Beyond Basic Approvals

ApproveThis adds nuanced control to Novofon's telephony data through:

Calculated Fields: Automatically determine approval paths based on call duration + customer tier. A 45-minute call with a platinum client might auto-route to VP-level review.

Conditional Workflows: Require consensus approval from legal and finance for contract changes discussed on sales calls, but allow single approver sign-off on standard NDAs.

Real-Time Dashboards: Monitor approval rates for call-driven requests across regions - identify training opportunities if certain teams delay responses.

Implementation Best Practices

Do:
- Start with high-impact/low-risk processes like call-back approvals
- Use email approvals for external partners to avoid license costs
- Set escalation rules matching your SLA tiers

Don't:
- Overcomplicate initial workflows - iterate based on usage data
- Forget to test vacation coverage rules quarterly
- Neglect dashboard setup - visibility drives accountability

The Bottom Line

Organizations using Novofon for call management lose 23% of potential efficiency gains without integrated approvals (ApproveThis internal data). This integration turns phone interactions into auditable business processes rather than isolated events.

Ready to transform how your team handles critical decisions? Register for ApproveThis or schedule a demo to see real-world Novofon integration scenarios.

Explore Novofon's capabilities at novofon.com.