ApproveThis manages your Sitecreator Integration approvals.

Two Platforms, One Competitive Edge

ApproveThis and Sitecreator solve two critical business challenges: building professional websites and managing approvals. When connected through Zapier, they create a seamless bridge between customer-facing actions and internal decision-making. Sitecreator enables teams to capture leads, newsletter sign-ups, and event registrations through intuitive web forms. ApproveThis turns those submissions into structured approval processes – no manual handoffs required.

Why This Integration Matters

Marketers using Sitecreator often face a hidden bottleneck: every new lead or subscriber needs vetting before entering sales pipelines or email lists. Manual follow-ups and spreadsheet tracking waste time and create compliance risks. With ApproveThis, teams automate approval routing based on predefined rules while maintaining full audit trails. Approvers can sign off via email without needing a Sitecreator license – ideal for involving external partners or executives who shouldn’t have direct system access.

Key Benefits Across Teams

Marketing Teams: Reduce lead response time by automating approval requests when high-value prospects submit forms. Use calculated fields to prioritize leads based on budget size or campaign source.

Operations Managers: Ensure compliance by requiring approvals for newsletter content published through Sitecreator. Set approval thresholds to auto-approve routine updates while flagging major changes.

IT Leaders: Eliminate shadow workflows where teams use personal email for approvals. Centralize audit logs while keeping approvers in their preferred tools (email, Slack, Teams).

Real-World Use Cases

1. Lead Qualification Without the Chaos

A digital agency uses Sitecreator’s lead forms for new project inquiries. Their Zapier integration triggers an ApproveThis workflow that:

• Routes high-budget leads to the CEO
• Sends mid-tier prospects to sales managers
• Auto-approves small-scope requests using approval thresholds

Result: 68% faster response to premium clients while filtering out mismatched leads.

2. Newsletter Compliance Made Simple

A healthcare nonprofit collects newsletter sign-ups via Sitecreator. Their Zapier flow creates approval requests that:

• Require legal review for international subscribers
• Auto-approve domestic sign-ups after 12 hours if no objections
• Sync approved contacts to their email platform

Result: Zero GDPR violations while maintaining a 24-hour subscriber onboarding SLA.

Beyond Basic Automation: Advanced Features

ApproveThis adds layers of control most teams don’t realize they need until scaling:

Vacation Delegation: Automatically reroute approval requests when team members are OOO – critical for time-sensitive web leads.

Conditional Routing: Send high-value leads from specific Sitecreator campaign pages to senior staff while routing others to junior associates.

Real-Time Dashboards: Track how long approvals take per department without logging into Sitecreator or digging through email chains.

Setting Up Your Integration

1. Create a Zapier account (free tier works for testing)
2. Connect your Sitecreator account
3. Choose triggers: "New Lead" or "New Newsletter Subscriber"
4. Connect ApproveThis and select "Create Request" action
5. Map Sitecreator form fields to ApproveThis template variables
6. Test with live data

Pro Tip for Enterprises

Use ApproveThis’ calculated fields to automatically categorize leads based on Sitecreator UTM parameters. Example: Leads from paid campaigns get higher priority scores than organic traffic.

Who Benefits Most?

Marketing Agencies

Client website leads flow into standardized approval workflows. Junior staff handle small accounts while partners approve enterprise leads – all without sharing client CRM access.

Ecommerce Teams

Auto-approve routine newsletter sign-ups but require manager review for VIP program applications collected through Sitecreator forms.

Event Planners

Approve speaker submissions or sponsor requests submitted via Sitecreator while automatically notifying relevant teams in Slack.

Common Pitfalls to Avoid

Don’t: Use the same approval group for all request types. A lead gen form needs faster approvals than a job application form.
Do: Set escalation rules in ApproveThis for unanswered requests – critical for time-sensitive web leads.
Don’t: Over-automate. Some high-value submissions still need human judgment calls.
Do: Use Sitecreator’s hidden form fields to pass along UTM data that informs approval routing logic.

The Bottom Line

ApproveThis doesn’t just automate approvals – it brings structure to the chaos of web-generated requests. When paired with Sitecreator’s agile website builder, teams can:

• Reduce lead response time by 40-60%
• Eliminate compliance risks in public-facing forms
• Give approvers a frictionless experience (email/Slack/MS Teams)
• Maintain audit trails without manual reporting

Next Steps

1. Register for ApproveThis (14-day free trial)
2. Book a custom demo to see Sitecreator integrations in action
3. Explore pre-built Zapier templates to launch your first workflow in under 30 minutes

For teams serious about converting website visitors into approved opportunities, this integration isn’t just convenient – it’s becoming table stakes.