
ApproveThis manages your Live Data Technologies Integration approvals.
April 17, 2025
Integration Category: Contacts
Stop Chasing Approvals: How ApproveThis + Live Data Technologies Automate Your Biggest Bottlenecks
When Real-Time Data Meets Real-Time Decisions
Let's cut through the corporate speak: approval processes suck. They're the traffic jams of business operations - especially when you're dealing with time-sensitive data like executive job changes or critical contact updates. That's why pairing ApproveThis with Live Data Technologies isn't just convenient - it's like giving your approval workflows a double shot of espresso.
Why This Combo Doesn't Just Work - It Works For You
Live Data scans the web 24/7 to tell you when your contacts switch jobs. ApproveThis makes sure the right people sign off on critical updates. Connect them through Zapier, and you've basically built a self-driving approval system that:
- Catches executive moves before your competitors do
- Prevents outdated contact info from poisoning your CRM
- Eliminates "Who needs to approve this?" Slack threads
Two Use Cases That Actually Matter
We could list 20 ways to connect these tools. Instead, let's focus on the two automations that deliver real ROI:
1. The Executive Radar
What happens: Live Data detects a C-level contact changed companies → ApproveThis routes for internal review → Approved contacts update automatically in your CRM.
Why it's killer for sales teams: Imagine knowing your champion at Acme Corp just became CRO at Beta Corp... and having their new contact info approved and in your system before their LinkedIn profile picture updates. That's first-mover advantage you can't buy.
2. The Compliance Safety Net
What happens: New vendor approval starts in ApproveThis → Live Data automatically checks for executive connections → Compliance team gets risk analysis with their approval request.
Why procurement loves this: No more last-minute "Wait, does anyone know if their CFO worked at Enron?" panic. The data comes prepackaged with the request.
How Different Teams Actually Use This
Sales Ops: From Black Hole to Pipeline Rocket Fuel
Your AEs find out about job changes through industry gossip. Your RevOps team finds out 3 weeks later through stale data. Connect Live Data → ApproveThis, and:
- All job change alerts get routed to sales leadership for account reassignment
- Auto-calculate potential deal size based on new role
- Push approved contacts to outreach sequences in 2 clicks
HR: Stop Being the Office Police
Employee referrals stuck in email hell? Set up approval workflows that:
- Check referral's employment history via Live Data
- Route to hiring manager + legal if needed
- Auto-pay bonuses when referrals pass probation
Pro tip: Use approval thresholds to auto-approve referrals from top performers
Finance: Audit Trail or Die Trying
Expense reports are just the start. Connect vendor approvals to Live Data's executive tracking and suddenly:
- New vendor requests auto-check for conflict of interest
- Contract renewals flag leadership changes
- All approvals come with built-in audit trails
Bonus: Set up calculated fields to auto-flag budget exceptions
Setting This Up Without Losing Your Mind
We've all seen "easy integrations" that require a PhD in systems engineering. Here's the real process:
- Create Zapier account (you probably have one)
- Connect ApproveThis + Live Data (takes 4 minutes)
- Choose your trigger:
- Live Data contact change → ApproveThis request
- OR ApproveThis request → Live Data check - Test with a real example (protip: use your CEO's info)
Total setup time: Less than your next coffee break. Ongoing ROI: Preventing those "Why didn't anyone tell me?!" moments that cost deals.
The Unsexy Features That Actually Matter
While competitors brag about AI buzzwords, here's what actually helps mid-sized companies:
Approval Thresholds That Work Like Your Brain
Set rules like:
"Auto-approve contact updates under $50K potential value"
"Escalate any former C-suite moves to VP Sales"
No more arbitrary rules - just your actual business logic.
Vacation Mode That Doesn't Suck
John from legal is hiking the Appalachian Trail? Approval requests auto-reroute to Sarah without John needing to send 17 "Out of office" replies.
License-Free Approvers = Less Internal BS
External partners can approve requests without needing access to Live Data. Clients, contractors, or that exec who refuses to learn new tools - they just click approve/deny in email. No logins, no passwords, no IT tickets.
Who This Isn't For (Let's Be Real)
If you're a 5-person startup, this is overkill. If you're a 10,000-employee enterprise, you need more customization. But if you're:
- Growing fast with multiple departments
- Dealing with compliance requirements
- Tired of important updates falling through cracks
...this integration acts like workforce multiplication.
Common Objections (And Why They're Wrong)
"We already have approval workflows"
Cool. Do they connect to real-time external data? Can approvers sign off via email without another login? Do they automatically adjust when someone's on PTO? Thought not.
"Our team hates new tools"
Good news: Approvers interact through email. Only admins need to touch the dashboard. Setup happens in Zapier - your team keeps using whatever CRMs/tools they already know.
"We have custom approval logic"
ApproveThis handles multi-step approvals with conditional routing. Live Data provides the triggers. Your weird exception cases? Probably covered.
How to Not Screw This Up
Three implementation tips from people who've been there:
1. Start with one workflow - pick your most painful approval process
2. Use calculated fields to auto-prioritize requests
3. Set escalation rules early - prevents "Why hasn't this been approved?!" fires
The Bottom Line
Approval delays cost more than you think. One manufacturing client found $240K in lost vendor discounts from slow approvals. A tech company closed 19% more deals by acting on executive moves faster.
What's Your Bottleneck Costing You?
If you've read this far, you've got approval pain points. Let's fix them:
Book a 15-minute demo (no sales spiel - just show you how it works)
OR
Start free trial (connect to Live Data in < 10 minutes)
Final thought: In the time it took to read this, Live Data probably detected 8 job changes. How many did your team act on?
Integrate with Live Data Technologies Integration and get 90 days of ApproveThis for free.
After you create a Zapier integration, please email us at support@approve-this.com with your account name and we'll add 3 months of ApproveThis to your account. Limit one redemption per account.
Learn More
Best Approval Workflows for Live Data Technologies
Suggested workflows (and their Zapier components) for Live Data Technologies
Create approval requests for new contact job changes
When a contact's job changes in Live Data, this automation creates a new approval request in ApproveThis so that significant updates can be reviewed promptly. It ensures critical changes are verified before further processing. *Note: Ensure approval workflow settings match your organization's criteria.*
Zapier Components

Trigger
Contact Job Change Detected
Triggers when Live Data detects a contact has a new job.
Action
Create Request
Creates a new request, probably with input from previous steps.
Create contacts for new approval requests
This automation creates a new contact in Live Data when an approval request is initiated in ApproveThis, streamlining the setup of new records for follow-up actions. It facilitates seamless onboarding and tracking of pertinent data. *Note: Configure contact details mapping for best results.*
Zapier Components
Trigger
New Request
Triggers when a new approval request workflow is initiated.

Action
Create a Contact
Creates a new contact to track on your ledger
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