ApproveThis manages your CallTrackingMetrics Integration approvals.

Let's cut through the noise: approval processes suck. Especially when you're dealing with phone leads that could turn into real revenue - if they don't get lost in email threads first. That's why pairing ApproveThis with CallTrackingMetrics isn't just another "integration." It's about turning call data into actual decisions before your competition picks up the phone.

Why This Combo Works for Mid-Sized Companies

CallTrackingMetrics tells you which ads are working. ApproveThis tells your team what to do about it. Together, they handle the messy middle ground between getting a lead and closing a deal. We're talking about:

• Zero manual handoffs between call logs and decision-makers
• Approvals that happen at the speed of your sales team

How It Actually Works

ApproveThis plugs into CallTrackingMetrics via Zapier - no developers needed. When a call meets your criteria (high-value lead, specific campaign, etc.), it automatically:

1. Creates an approval request with call details attached
2. Routes it to the right person based on amount, location, or campaign
3. Updates CallTrackingMetrics when approved/denied

Real-World Example: Marketing Agencies

Client wants to approve all callbacks over $5k? Set up a threshold in ApproveThis that auto-escalates those leads. Your sales team gets instant visibility, the client feels in control, and you avoid 3am "Did we follow up?!" emails.

Two Ways This Saves Time Today

1. Approval Requests That Actually Make Sense

When CallTrackingMetrics detects a high-intent call (say, from your Google Ads campaign), ApproveThis can:

- Auto-calculate lead score using call duration and location
- Require manager approval if lead score exceeds 80
- Add notes from the call recording transcript automatically

2. Approval-Based Call Handling

Denied a refund request? ApproveThis can trigger CallTrackingMetrics to:
- Log the decision in the call record
- Schedule a callback in 72hrs automatically
- Notify CSAT teams to monitor future interactions

Who Actually Benefits?

Sales Teams

No more guessing which leads are approved for special offers. If ApproveThis greenlights a discount, your reps see it directly in the call log. Bonus: Vacation mode automatically reassigns approvals so deals don't stall.

Marketing Operations

Tie campaign budgets to actual approvals. If 70% of calls from Facebook leads get denied, ApproveThis can:
- Auto-pause ad spend
- Require CMO sign-off before reactivating
All without manual reports.

Customer Support

Ever had a client demand to know why their callback took 3 days? Now approval times are tracked alongside call metrics. Plus, conditional logic ensures escalations follow your actual SLA tiers.

Setup That Takes <20 Minutes

1. Connect both apps via Zapier
2. Map these 3 fields:
- CallTrackingMetrics: Caller ID > ApproveThis: Request ID
- Call Duration > Lead Score formula
- Recording URL > Approval Notes
3. Test with live calls

The Hidden Advantage Nobody Talks About

External approvers (clients, partners, legal) don't need CallTrackingMetrics logins. They get email approvals with call context, you maintain control over the actual data. Audit trails show exactly who approved what call handling.

When to Consider Alternatives

This combo works best if:
- You have 5+ approval steps per call
- Multiple departments touch call outcomes
- Compliance requires documented sign-offs

If you're just logging calls? Maybe overkill. But if approvals impact revenue? That's where the ROI hits.

Make It Your Own

ApproveThis's calculated fields let you build custom rules like:
- "Auto-approve callbacks if lead score >90 AND rep capacity <70%"
- "Require dual approval for international calls under $10k"
All updating in real-time as call data flows in.

What's Next?

If your team argues about call handling more than actually making calls, it's time to test this. ApproveThis offers free trials (no credit card), and their support actually understands call tracking workflows.

→ Start Free Trial
→ Book Live Demo

Pro tip: Bring your last month's call report. Their team will show you exactly where approvals would've saved hours.