
ApproveThis manages your Picky Assist Integration approvals.
April 22, 2025
Integration Category: Notifications
When Approval Processes Meet Real-World Communication
Let's cut through the noise: most approval systems work great... until they crash into how people actually communicate. That purchase order approval? It's stuck because the budget manager keeps forwarding PDFs via WhatsApp. The contract sign-off? Delayed because legal keeps texting "Looks good" without actually updating the system. This is where connecting ApproveThis and Picky Assist via Zapier becomes your secret weapon.
Why This Combo Works
ApproveThis handles the structured part - routing, rules, audit trails. Picky Assist deals with the messy reality of SMS and WhatsApp. Together, they create workflows that actually match how teams operate. No more chasing down rogue messages or playing telephone tag with external partners.
Three Business Problems This Integration Solves
Problem 1: Approval Requests Getting Lost in Chat Purgatory
Example: A regional distributor uses WhatsApp to receive urgent inventory requests from 50+ retail partners. Their old system? Employees copy-pasted messages into emails, which then got stuck in approval queues. Now, any WhatsApp message tagged #URGENT automatically creates an ApproveThis request with supplier details and delivery windows pre-filled.
Problem 2: Silent Approvals = Confused Teams
Example: A marketing agency's finance team kept approving campaign budgets via email, leaving project managers guessing. Now, every approved budget in ApproveThis triggers a WhatsApp update to the PM and client lead. If denied? The requester gets an SMS with specific rejection reasons pulled from the approval notes.
Problem 3: Mobile-Dependent Partners Getting Left Out
Example: A construction firm's external contractors kept missing equipment approvals buried in their project management tool. Solution? Approval requests now arrive via SMS with a one-tap "Approve/Deny" link. No app installs required, and responses sync back to ApproveThis automatically.
Use Cases That Actually Matter
Customer Service Escalations That Don't Suck
When support teams get a WhatsApp message requesting a refund over $500:
1. Picky Assist detects keywords ("refund", "$")
2. ApproveThis creates a case with customer history
3. Finance lead approves/denies via email
4. Customer gets SMS update with next steps
Field Operations That Keep Moving
Maintenance tech receives SMS about broken equipment:
- Creates parts request via WhatsApp photo
- ApproveThis routes to facilities manager
- Approval triggers purchase AND notifies vendor via WhatsApp
- All without the tech leaving their repair job
Setup That Doesn't Require an IT Degree
1. Connect the Apps: Zapier handles the bridge between Picky Assist and ApproveThis.
2. Map Triggers: "New WhatsApp/SMS" starts most workflows.
3. Add Logic: Use ApproveThis' calculated fields to auto-approve small expenses or escalate big ones.
4. Test with Real Data: Send a WhatsApp message to confirm it creates an approval request.
5. Add Human Safeguards: Set approval thresholds so only amounts over $X need human review.
Why Your Approvers Will Actually Use This
Key detail: Approvers don't need Picky Assist licenses. The VP who insists on email? They get approval requests there. The contractor who only uses SMS? They respond that way. ApproveThis becomes the hub without forcing everyone into new tools.
Department-Specific Wins
Procurement Teams
Suppliers WhatsApp purchase orders Auto-convert to approval requests with vendor performance data attached Approved POs trigger SMS confirmations to suppliers with delivery details.
HR Teams
Candidate accepts offer via SMS Triggers IT equipment approval workflow Approved request auto-orders laptop and notifies candidate via WhatsApp with onboarding details.
Sales Operations
Deal discount requests over 15% come via SMS Route to regional manager + finance Approved deals update CRM and notify sales rep via WhatsApp.
The Features You'll Actually Use
Vacation Delegation: Approver OOO? Requests automatically reroute without needing to reconfigure Picky Assist flows.
Approval Thresholds: Auto-approve small ticket items from trusted vendors via SMS.
Real-Time Tracking: See which WhatsApp requests are pending versus stuck.
Conditional Logic: Route high-priority SMS messages to senior staff first.
What This Isn't
Not replacing your CRM. Not automating complex negotiations. It's about taking the approval bottlenecks that happen over messaging apps and making them trackable. No AI buzzwords, just fewer missed requests.
Getting Started Without the Overwhelm
1. Identify one process where approvals leak into WhatsApp/SMS
2. Map the current mess (who messages whom, how decisions get logged)
3. Build a simple Zapier flow using our pre-made templates
4. Run a 2-week pilot with a small team
5. Expand after fixing the inevitable "Oh, we forgot about..." moment
Final Reality Check
This works best for companies where:
- Field teams rely on mobile messaging
- External partners aren't on your internal systems
- Approval delays cost real money (lost shipments, missed SLAs)
- You're tired of "I approved that last week!" excuses
If that's your world, it's time to stop forcing people into apps they hate and start meeting them where they already work. Get ApproveThis set up in a day, connect it to Picky Assist via Zapier, and actually fix approval delays instead of just complaining about them.
Integrate with Picky Assist Integration and get 90 days of ApproveThis for free.
After you create a Zapier integration, please email us at support@approve-this.com with your account name and we'll add 3 months of ApproveThis to your account. Limit one redemption per account.
Learn More
Best Approval Workflows for Picky Assist
Suggested workflows (and their Zapier components) for Picky Assist
Create approval requests for new messages
Managing incoming messages can be tasking. This automation creates a new approval request in ApproveThis for every new message received on WhatsApp or SMS, ensuring messages are prioritized and handled swiftly. *Note: Ensure ApproveThis is set up with proper escalation workflows for seamless integration.*
Zapier Components

Trigger
New Message
Triggers when there's a new WhatsApp/ SMS.
Action
Create Request
Creates a new request, probably with input from previous steps.
Send messages for approved requests
Ensure timely communication by sending a WhatsApp or SMS message automatically when an approval request is completed on ApproveThis. This keeps your team and partners informed without delay. *Note: Customize the message template to include specific approval outcomes or details.*
Zapier Components
Trigger
A Request Is Approved/Denied
Triggers when a request is approved or denied.

Action
Send Message
Send A New WhatsApp / SMS.
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