
ApproveThis manages your Zinrelo Integration approvals.
April 17, 2025
Integration Category: Marketing Automation
When Approval Workflows Meet Loyalty Rewards
Let’s cut to the chase: loyalty programs live or die by two things - how fast you can reward good customers, and how hard you work to prevent fraud. Zinrelo handles the heavy lifting of points, tiers, and rewards. ApproveThis slams the gas pedal on decision-making. Together, they turn your loyalty program from a cost center into a revenue-driver that doesn’t require babysitting.
Here’s what happens when you connect them via Zapier:
- Marketing teams stop playing spreadsheet tennis with finance over reward approvals
- Fraudulent signups get caught before they drain your points budget
No more “Who approved this?!” meetings. Just auditable decisions that sync directly with your loyalty program’s backend.
Three Ways This Combo Actually Works
1. Fraud Prevention That Doesn’t Slow Down Real Customers
Use case: Auto-approve legit loyalty signups, flag suspicious ones for review
Retailers know the drill - 30% of loyalty program fraud comes from duplicate accounts. Connect Zinrelo’s new member enrollments to ApproveThis, and you’re not just catching duplicates. You’re:
- Using ApproveThis’ calculated fields to cross-check signup IPs against existing members
- Auto-escalating high-value welcome bonuses ($50+ gift cards) for CFO sign-off
Real-world example: A Midwest grocery chain reduced fraudulent signups by 62% in 3 months by adding approval gates to their Zinrelo-powered loyalty app. Their secret sauce? ApproveThis’ conditional thresholds that auto-approve 95% of signups while flagging the risky 5%.
2. Instant Shutoff Valves for Bad Actors
Use case: Block loyalty members the second an approval gets denied
Most loyalty platforms make you jump through hoops to revoke points. Not here. When an ApproveThis request gets denied (say, for policy violations), Zapier instantly triggers Zinrelo to:
- Freeze the member’s account
- Claw back unredeemed points
- Notify your fraud team via Slack
Hotel chains love this one. Imagine a guest trying to redeem 500,000 points for a free week in Bali… that they earned through a hacked account. With this integration, that redemption request gets reviewed before points are deducted - not 3 days later when accounting notices.
3. Rewards That Actually Incentivize Big Spenders
Use case: Approve custom point awards for VIP customers
Zinrelo’s points-awarded trigger becomes your secret weapon here. Every time your sales team wants to gift bonus points to a high-value client:
- Zapier creates an ApproveThis request with deal size, customer LTV, and rep notes
- Approvers get email/Slack alerts with one-click approve/deny buttons
- Approved points hit the customer’s account before the sales call ends
A SaaS company we work with uses this to approve enterprise client rewards during contract renewals. Their CRO says it’s “like having a loyalty program that prints money.”
Why This Isn’t Your Grandma’s Approval Software
ApproveThis brings the muscle Zinrelo doesn’t have:
Approval groups that actually work: Need regional managers to approve local promotions, but require CMO sign-off on national campaigns? Build it once. Watch it scale.
Delegation that doesn’t suck: When your loyalty manager’s on PTO, ApproveThis auto-reroutes requests to their backup. No more “Out of Office” hell.
Budget guardians: Set monthly/quarterly point budgets. ApproveThis will auto-deny awards that blow past limits, but still notify you so you can adjust.
Setting This Up Without Losing Your Mind
If you can order DoorDash, you can connect these systems:
- Grab your Zinrelo API key (takes 2 minutes in their dashboard)
- Connect ApproveThis to Zapier using your company email domain
- Pick your triggers: Start with “New Loyalty Member” in Zinrelo → “Create Request” in ApproveThis
- Test with live data: ApproveThis lets you dry-run workflows without spamming approvers
Pro tip: Use ApproveThis’ calculated fields to auto-score loyalty signups. Example: Award 5 risk points if the same email exists in your CRM, 10 points if the IP matches a known fraudster. Auto-approve low scores, escalate high ones.
Who Actually Benefits From This?
Marketing Teams
Stop begging finance to approve flash sales. Set rules like “Promotions under 10k points auto-approve.” Get alerted only when big spends happen.
Finance Nerds
Real-time dashboards show exactly how many points are pending approval. Slash budget overages by setting hard caps that even the CEO can’t override.
Customer Success
That “Make it right” points offer to an angry customer? Route it through legal/compliance in under 10 minutes without leaving Zinrelo.
The Killer Feature No One Talks About
ApproveThis approvers don’t need Zinrelo licenses. Translation:
- External partners can approve/deny requests without accessing sensitive loyalty data
- Finance teams only see the dollar amounts, not customer PII
A national restaurant chain uses this to let franchise owners approve local rewards without seeing corporate-level metrics. No more data leaks.
When Not to Use This Integration
We’re honest here. Don’t bother if:
- Your loyalty program has under 1k members (manual approvals are fine)
- You enjoy playing middleman between departments
But if you’re scaling past 5k members or managing complex reward tiers? This is your exit ramp from approval chaos.
Your Move
ApproveThis + Zinrelo via Zapier isn’t another “set it and forget it” integration. It’s a revenue protection system that:
- Cuts approval delays from days to minutes
- Makes loyalty abuse harder than hacking Fort Knox
Ready to stop leaving money on the table? Get started with ApproveThis or book a 15-minute demo where we’ll show you exactly how a regional bank reduced loyalty fraud by 83%.
PS: If you’re still manually approving Zinrelo rewards, your competitors already think you’re an easy target.
Integrate with Zinrelo Integration and get 90 days of ApproveThis for free.
After you create a Zapier integration, please email us at support@approve-this.com with your account name and we'll add 3 months of ApproveThis to your account. Limit one redemption per account.
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Best Approval Workflows for Zinrelo
Suggested workflows (and their Zapier components) for Zinrelo
Create approval requests for new loyalty member enrolments
Automatically create a new approval request when a loyalty member enrolls. This integration connects Zinrelo and ApproveThis to streamline and verify the onboarding process.
Zapier Components

Trigger
New Loyalty Member Enrolment
Triggers when a new loyalty member is enrolled in the loyalty program.
Action
Create Request
Creates a new request, probably with input from previous steps.
Block loyalty members for declined requests
When an approval decision is finalized in ApproveThis, this automation blocks the loyalty member if the request is declined. *Note: Use a filter step to ensure the action only runs for declined approvals.*
Zapier Components
Trigger
A Request Is Approved/Denied
Triggers when a request is approved or denied.

Action
Block Loyalty Member
This action blocks the loyalty member from accessing the loyalty program.
Create approval requests for awarded points
When points are awarded to a loyalty member, this integration sends a new approval request for reviewing the points transaction. It helps maintain oversight and verification of reward processes. *Note: Customize the approval criteria in ApproveThis as needed.*
Zapier Components

Trigger
Points Awarded
Triggers when points are awarded to a loyalty member. This will trigger only when the status of the points award transaction is approved.
Action
Create Request
Creates a new request, probably with input from previous steps.
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