When Approval Workflows Meet Customer Success
Let's get real - customer success teams are stuck in approval purgatory. Every account upgrade, contract change, or custom solution needs five different people to sign off. Meanwhile, your CSMs are stuck chasing down VPs through Slack threads instead of actually helping customers. That's where slapping ApproveThis and Totango together through Zapier becomes your secret weapon.
Totango's the brains tracking customer health scores and renewal risks. ApproveThis is the muscle that gets decisions made without the endless email chains. Connect them, and suddenly your team's spending less time playing corporate ping-pong and more time doing actual customer work. We're talking about turning week-long approval cycles into 24-hour resolutions - with full audit trails.
Why This Combo Works (Beyond the Obvious)
Most CRMs handle data. Totango handles customer outcomes. But when critical account changes need approvals, that's where things fall apart. ApproveThis plugs directly into those moments where human decisions impact customer success metrics:
- No more license headaches: 83% of customer-facing approvals involve external stakeholders. With ApproveThis, partners and clients can approve/reject via email without needing Totango access.
- Conditional logic that doesn't suck: Auto-approve upsells under $5K but require VP sign-off for enterprise downgrades? Built in 90 seconds.
We've seen SaaS companies using this combo cut their approval-related churn risks by 37%. How? By making sure every account change gets proper oversight before it hits Totango's health scoring.
Real-World Use Cases That Don't Feel Like Corporate Fluff
1. Account Changes That Actually Stick
That moment when a CSM wants to offer a custom SLA? Classic approval nightmare. With the Totango + ApproveThis zap:
Scenario: Mid-market SaaS company notices a key account's usage dropping. CSM proposes a discounted add-on in Totango. Instead of Slack-begging their manager, the workflow:
- Auto-creates approval request with deal terms
- Routes to Sales Lead → Finance → CRO based on discount %
- Pushes approved offer back to Totango for tracking
Why it matters: Finance teams get calculated fields showing ARR impact. Approvers see Totango health scores inline. All without leaving their inbox.
2. Customer-Facing Approvals That Don't Leak Margin
Enterprise renewals often require custom terms. We worked with a cybersecurity vendor who lost $220K on a deal because their legal team approved terms that ops couldn't deliver. Now their zap:
1. Renewal team submits terms in Totango
2. ApproveThis routes to Legal → Ops → CFO sequentially
3. Only fully-approved deals update Totango's renewal forecast
They've eliminated 100% of approval-related revenue leaks. Not bad for a Zapier connection that took 18 minutes to set up.
3. User Provisioning That Doesn't Create Security Holes
When a customer requests admin access changes in Totango, it's either:
A) Let CSMs approve willy-nilly
B) Involve IT and create 3-day delays
A fintech client split the difference:
- CSMs can approve basic role changes
- Any admin/API access triggers IT approval
- All rejections log reasons in Totango for auditing
Result? 63% faster basic approvals, 100% compliance on critical access changes.
Setting This Up Without Losing Your Mind
If you can make toast, you can connect these tools:
Step 1: In Zapier, choose Totango's "Account [New and Value Changes]" trigger
Step 2: Filter for specific changes needing approvals (e.g., health score drops below 50)
Step 3: Map key Totango data to ApproveThis' request fields
Step 4: Set approval rules (who, thresholds, escalation paths)
Step 5: Push approved data back to Totango or other systems
Pro tip: Use ApproveThis' calculated fields to auto-flag requests needing exec review. Example: If Totango shows >20% ARR risk, route directly to CFO.
Who Actually Benefits From This?
Customer Success Leaders
Get alerted when high-risk accounts need contract changes approved. See approval status alongside Totango health scores. Stop guessing which deals got rubber-stamped versus properly vetted.
Finance Teams
Auto-receive approval requests with Totango's ARR data and ApproveThis' margin impact calculations. Approve/deny via email without jumping between systems.
Operations Managers
Track approval SLAs in ApproveThis dashboards while keeping Totango updated. Instant visibility into bottlenecks holding up customer deliverables.
Features You'll Actually Use (No Shelfware Here)
Approval Thresholds: Auto-approve discount requests under 5% but require 3 signatures over 15%. Totango provides the account context, ApproveThis enforces the rules.
Vacation Coverage: CSMs take PTO? Approval duties auto-shift to their manager. No more "waiting for Jane to get back from Bali" delays.
Email Actions: VPs can approve $100K contract changes while stuck in airport lounges. No app login required. Totango updates automatically when they hit "Approve."
Audit Trails: Every approval/rejection logs who, when, and why. Sync these back to Totango's notes for complete customer histories.
The Bottom Line
Approvals aren't about control - they're about moving fast without breaking things. Totango tells you when a customer's about to jump ship. ApproveThis lets you actually do something about it before your next board meeting.
This isn't another "integration" that creates busywork. It's about cutting the crap that slows down customer success teams. No more lost requests. No more rogue discounts. Just decisions made at the speed your customers expect.
Ready to stop being your team's bottleneck? Get ApproveThis hooked up to Totango before your next renewal cycle hits. Or book a 12-minute demo if you're into that whole "due diligence" thing.
Integrate with Totango Integration and get 90 days of ApproveThis for free.
After you create a Zapier integration, please email us at support@approve-this.com with your account name and we'll add 3 months of ApproveThis to your account. Limit one redemption per account.
Learn More
Best Approval Workflows for Totango
Suggested workflows (and their Zapier components) for Totango
Create approval requests for new or updated Totango accounts
Enhance your account management with streamlined approval workflows. Whenever a Totango account is newly created or updated, an approval request is automatically generated in ApproveThis, ensuring your team has oversight and consistency in managing key accounts.
Zapier Components

Trigger
Account [New and Value Changes]
It triggers when one of the account attribute value is changed or new account is added.
Action
Create Request
Creates a new request, probably with input from previous steps.
Send approved requests to Totango
Seamlessly update your Totango system with newly approved requests. When an approval request starts in ApproveThis, the details are sent directly to Totango, ensuring your customer success platform is up to date with the latest decision-making to drive client success.
Zapier Components
Trigger
New Request
Triggers when a new approval request workflow is initiated.

Action
Send Data
Send data to Totango using HTTP API.
Generate approval requests for new or updated Totango users
Boost your user management efficiency by automating approval workflows. When a Totango user's profile is newly created or updated, an approval request is set in ApproveThis, ensuring updates are approved before being fully integrated into your systems.
Zapier Components

Trigger
User [New and Value Changes]
It triggers when one of the user attribute value is changed or new user is added.
Action
Create Request
Creates a new request, probably with input from previous steps.
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