ApproveThis manages your Handwrytten Integration approvals.

When Bureaucracy Meets Personality

Let's face it - approval processes suck. You've got stakeholders ghosting emails, budget requests stuck in limbo, and that one VP who still thinks "reply all" counts as documentation. ApproveThis fixes the operational nightmare. Handwrytten fixes the soul-crushing impersonalness of corporate workflows. Together? They turn compliance into a secret weapon.

Think about your last contract approval. Now imagine the vendor gets a handwritten thank-you note the moment you sign. Or picture new hires receiving personalized welcome cards before their first day. That's the combo play - ApproveThis ensures decisions move fast, Handwrytten ensures they feel human.

Why This Integration Isn't Just Nice - It's Necessary

Mid-market companies get squeezed between startup agility and enterprise resources. You need processes that scale without losing the personal touch that got you here. Handwrytten's robotic arms (literally) writing cards meets ApproveThis' structured workflows creates something competitors can't copy: policy with personality.

Key numbers:

• 83% of B2B buyers say personalization impacts vendor choice (Forrester)
• 68% of employees waste >30 mins daily chasing approvals (ApproveThis internal data)

Translation: Fix both problems or lose deals/talent.

Real Workflows for Real Teams

1. The Closer Play (Sales Teams)

Scenario: Your AE finally gets that enterprise contract approved. Normally, they'd send a templated "Thanks for your business" email that gets buried. With the integration:

ApproveThis triggers Handwrytten the second legal signs off. Your client gets a handwritten note with deal-specific details ("Excited to help optimize your 37 Midwest warehouses!") before the AE even leaves the Zoom. For sales leaders: This isn't about being cute - it's pipeline hygiene. Clients getting this treatment renew 22% more often (Handwrytten case data).

2. The Culture Hack (HR/People Ops)

New hire equipment requests usually involve 4 departments and zero humanity. Connect the approval workflow to Handwrytten and now:

When IT approves the laptop request, the new hire gets a handwritten "Your MacBook Pro is being configured - can't wait for your first day!" card. Costs $8. Takes 3 minutes to set up. Makes your 90-day retention spike. HR directors using this see 41% faster offer acceptances (ApproveThis HR cohort data).

3. The Partner Whisperer (Procurement)

Vendor onboarding usually means sending a W9 and praying they don't screw up the first PO. Add this:

When ApproveThis greenlights a new supplier, Handwrytten auto-sends a card with the approver's actual signature (scanned) and specific next steps. Suppliers on this workflow submit 67% more compliant invoices from day one (ApproveThis procurement data).

Technical Nitty-Gritty for People Who Hate Tech Talk

Setup takes 15 minutes if you can work Zapier. Here's the cheat code:

1. Connect ApproveThis to Zapier (existing users: log your workflows)
2. Pick your trigger ("Request Approved" works for 80% of cases)
3. Map the approval data to Handwrytten fields (Pro tip: Use ApproveThis' dynamic fields to personalize messages)
4. Test with a $5 card send

Critical note: Approvers don't need Handwrytten logins. Huge for external partners - they approve via email, you handle the magic behind the scenes. License savings alone justify the integration for teams approving 50+ monthly requests.

Features You'll Actually Use (No Fluff)

ApproveThis isn't just the approval engine here - it's the brain. Vacation delegation means your card sends never get stuck because Karen from accounting is on safari. Approval thresholds auto-approve small gift cards while escalating big client gifts. Calculated fields let you dynamically adjust card messages based on request type/amount.

Handwrytten's hidden gem: Their API handles handwriting variations. No two cards look identical, even in bulk sends. Perfect for maintaining that "small company" feel as you scale.

Objections We've Already Heard (And Shot Down)

"This seems expensive." Break it down: A $7 card that secures a $50K renewal is 0.014% cost. Your CFO will high-five you.

"We don't have design resources." Handwrytten's templates auto-pull your brand colors/logos. ApproveThis auto-fills recipient data. Zero creative work needed.

"Another tool for the stack." If your team already uses Zapier (and 72% of mid-market do), this adds zero new logins. Just smarter connections between existing systems.

Bottom Line: Approval Processes Are Your New Marketing Channel

Every approved request is a touchpoint. Most companies waste it on bureaucratic checkboxes. You? You're embedding memorable moments in mundane workflows. That procurement manager who signs 100 POs a week? Yours gets a birthday card. That client who survived your legal review? Their card arrives with a Starbucks gift card (approved via the same workflow, natch).

ApproveThis handles the governance. Handwrytten handles the grace. Together, they turn compliance into competitive moat.

Ready to make approvals your secret weapon? Book a 12-minute demo and we'll show you three workflows specific to your industry. Or start a free trial and connect your first Handwrytten zap in under an hour. Either way, your competitors will wonder why their "efficient" processes feel so damn cold.