ApproveThis manages your DeepCrawl Integration approvals.

When Approval Processes Meet Technical SEO

Let’s be real – most companies treat approvals like a necessary evil. You’ve got marketing teams waiting on IT to sign off on redirects. Legal holding up hreflang updates. Finance gatekeeping crawl budget increases. Meanwhile, your website’s bleeding search traffic because someone’s stuck in a spreadsheet approval loop.

ApproveThis and DeepCrawl solve this through Zapier – not with more meetings, but with automated workflows that turn technical SEO changes into trackable, approvable tasks. We’re talking about connecting DeepCrawl’s crawl data directly to decision-makers who can actually do something about it.

Why This Combo Works

DeepCrawl finds website issues. ApproveThis gets them resolved. Together through Zapier, they:

• Turn crawl reports into actionable approval requests
• Auto-start crawls when stakeholders sign off on changes
• Create audit trails showing exactly who approved what (and when)

The kicker? Approvers don’t need DeepCrawl licenses. Your agency client’s CMO can approve redirects via email without logging into yet another tool. Your IT director can rubber-stamp canonical fixes between meetings. No extra seats, no new logins – just decisions that actually happen.

Real Workflows for Real Teams

1. The Automated SEO Audit Review

Scenario: Your DeepCrawl monthly report finds 12k broken links. Normally, this would get forwarded to 3 departments with a “???” email. Instead:

1. Zapier triggers when DeepCrawl finishes a crawl
2. ApproveThis auto-creates a request with key metrics + report link
3. Pre-defined approvers (SEO lead, dev manager, content director) get emailed

Use Case: A SaaS company uses calculated fields to auto-flag crawls with >5% error rate. If triggered, the request escalates directly to engineering leads with priority labels.

2. Approval-Triggered Technical Audits

Flip the script: When your CMO approves a new landing page series, ApproveThis tells DeepCrawl to:

• Run a targeted crawl for new pages
• Check internal linking from authority sections
• Verify proper redirect chains from old URLs

Real Impact: An e-commerce brand prevented 3 site-wide duplicate content issues by auto-crawling after product page approvals. Their merch team gets guardrails without needing to understand canonical tags.

3. Post-Approval Project Creation

Best for: Enterprises where approved changes require cross-team coordination.

Example: After legal approves GDPR-related meta tag updates, ApproveThis automatically:

• Creates a DeepCrawl project scoped to EU-targeted pages
• Sets up weekly crawls to monitor implementation
• Adds due dates synced to compliance deadlines

Bonus: Approval groups ensure sign-off from both regional marketing leads and infosec before any crawl project begins.

Who Actually Uses This?

Marketing Teams

Stop chasing devs for hreflang implementation confirmations. Set thresholds where any crawl showing >20 international errors auto-generates an approval request to engineering with pre-filled Jira links.

IT/DevOps

Require SEO review before deploying major releases. Connect ApproveThis to your CI/CD pipeline – no approval, no deploy. DeepCrawl runs a pre-release crawl, and results get attached to the approval request automatically.

Compliance Officers

Auto-audit accessibility fixes after approvals. Any approved update to alt texts or ARIA labels triggers a DeepCrawl check. If compliance scores don’t improve? The request gets reopened automatically.

Setting This Up Without the Headache

Zapier’s the glue here. You’ll need:

1. An ApproveThis account (obviously)
2. A DeepCrawl subscription
3. 15 minutes to connect them via Zapier

Pro Tip: Use ApproveThis’ calculated fields to auto-prioritize requests. For example, if a DeepCrawl report shows >100 broken links, set the approval priority to “High” and shorten the response deadline.

Why This Isn’t Just Another Integration

Most approval tools just route PDFs for signatures. What makes this combo different:

• Conditional Escalation: If DeepCrawl finds critical errors during an approval process, ApproveThis can add approvers automatically
• Two-Way Sync: Approved changes in ApproveThis trigger actions in DeepCrawl, and vice versa
• External Collaboration: Clients or contractors can approve/reject via email without accessing your DeepCrawl account

The Silent Killer Feature: Vacation Delegation

SEO doesn’t stop because someone’s OOO. ApproveThis auto-reassigns DeepCrawl-related approvals if:

• An approver hasn’t viewed the request in 48hrs
• They’ve marked themselves as unavailable
• Response deadlines are at risk

Example: A fintech company avoided compliance fines by auto-reassigning crawl reviews when their lead dev was out sick. The backup approver got Slack alerts + email reminders until it was handled.

When Not to Use This Integration

We’ll save you time – this combo isn’t magic fairy dust. Avoid if:

• Your team approves everything in Slack anyway (bless your chaotic hearts)
• You run fewer than 50 pages through DeepCrawl monthly
• Your “approval process” is one person CC’ing their boss

Getting Started

If you’ve read this far, you’re either genuinely interested or avoiding actual work. Either way:

1. Sign up for ApproveThis (free trial available)
2. Connect your DeepCrawl account via Zapier
3. Set up your first approval trigger in under 10 minutes

Or, if you’re the “let’s talk first” type, book a demo. We’ll show how agencies use this to bill for audit approvals, how enterprises enforce compliance, and why no one needs another approval meeting.