ApproveThis manages your Gravity Forms Integration approvals.

When Form Submissions Meet Approval Automation

Let's cut to the chase: forms collect data, but approvals make things happen. Gravity Forms handles the first part beautifully with its WordPress form magic. ApproveThis owns the second part by turning "maybe later" into "done deal." Connect them through Zapier, and you've got a system where form submissions automatically trigger approval workflows - no more chasing down decision-makers or playing email tennis.

Why This Combo Works Better Than Office Coffee

Gravity Forms users already know how to capture purchase requests, vacation days, or client requirements. ApproveThis adds three killer advantages:

• No approval black holes: See exactly where requests stall
• Automatic escalations: $10K+ purchase? Routes straight to CFO
• External approvals made simple: Clients approve via email without WordPress logins

The Hidden Benefit Your Team Will Actually Care About

Approvers don't need another system to learn. They get an email, click approve/reject, and get back to work. No ApproveThis license required unless they're setting up workflows. This is huge when working with contractors or clients who shouldn't have access to your WordPress backend.

Real Workflows for Teams Who Hate Busywork

Use Case 1: From Form to Approval in 60 Seconds

How it works: New Gravity Form submission → Auto-create ApproveThis request → Decision-makers get email alerts

Who needs this: HR teams drowning in time-off requests. Set up conditional approvals where extended leaves auto-route to department heads. Use vacation delegation so approvals don't stall when managers are OOO.

Use Case 2: Budget Requests That Don't Require Mind Reading

The problem: Marketing needs emergency funds for a campaign. Finance needs details. Everyone hates back-and-forth emails.

The fix: Gravity Form captures: - Campaign objective - Budget amount - Expected ROI ApproveThis automatically: - Routes based on amount thresholds - Adds calculated fields showing budget remaining - CCs procurement if new vendors are involved

Use Case 3: Client Approvals That Don't Kill Momentum

Digital agencies: Stop guessing if clients saw your design mockup. Build a Gravity Form that triggers an ApproveThis workflow with: - Automatic reminders every 48 hours - Version control (attach latest files) - Single-click approval from any device

Bonus: Use calculated fields to show how delayed approvals impact launch dates.

Setting This Up Without Losing Your Mind

Zapier does the heavy lifting. Here's the playbook:

1. Create your Gravity Form (pro tip: use conditional fields)
2. In ApproveThis, build a template with: - Approval groups (who needs to sign off) - Threshold rules ($$ amounts, project types) - Email templates that don't sound robotic
3. Connect them in Zapier (takes 8 minutes if you're slow at clicking)

Key detail: Map Gravity Form fields to ApproveThis calculated fields. This lets you auto-calculate things like "total project cost" or "remaining budget" right in the approval request.

Why Finance Teams Will Stop Ignoring You

AP departments using this integration typically see 23% faster invoice approvals (based on our customer data). Here's why: - Vendor invoices submitted via Gravity Form get auto-routed based on amount - Approval thresholds prevent $5K expenses from bugging the CFO - All approvals live in one audit-friendly dashboard

The IT Win Nobody Talks About

Sysadmins love that: - No need to build custom approval logic in WordPress - External approvers don't get access to sensitive systems - Vacation delegation means fewer "Who approves this?" tickets

When to Use This vs. Native Gravity Forms Add-Ons

Gravity Forms has approval features, but ApproveThis pulls ahead when you need: - Multi-level approvals (think: department → finance → legal) - Automatic escalations after 48 hours - Approval chains that change based on project type or amount - Real-time budget calculations during approval

The Hidden Costs of Not Automating This

Without integration, companies often see: - 3+ day approval delays on 15% of requests - Version control issues (approving outdated docs) - Finance teams wasting hours recalculating budgets

A manufacturing client eliminated $240K in annual rush fees by auto-routing material purchase approvals based on inventory levels pulled via Zapier.

Getting Started Without the BS

Try this today: 1. Build your form (you already know how) 2. Create a free ApproveThis account (no credit card) 3. Use Zapier's Gravity Forms to ApproveThis template

Pro tip: Start with one workflow - usually purchase approvals or time-off requests. You'll see the pattern immediately.

The Bottom Line

Gravity Forms captures what needs approval. ApproveThis ensures it actually gets approved. Together, they turn "Did you see my request?" into "Approved - next."

Ready to stop chasing approvals? Book a 12-minute demo or try it free. Your approvers will thank you (via email, which you can actually track).