When Approval Meetings Meet Video Analytics
Let's be real - nobody became a marketing director or sales ops manager to chase down video approvals. Yet here we are, stuck between Vidyard's killer analytics and a spreadsheet full of "URGENT: REVIEW PLS" emails. ApproveThis cuts through that noise like a viral unboxing video cuts through TikTok algorithms.
Vidyard's the heavyweight champ for video hosting and performance tracking. ApproveThis? Think of it as the pit crew that keeps your approval processes from blowing an engine mid-race. Connect them through Zapier, and suddenly you're the office wizard who turned "Where's that video approval?" into "Check your dashboard, it's already handled."
Why Your CFO Will Actually Smile About This Integration
Combining these tools isn't just about saving time - it's about eliminating the hidden costs that come with manual processes. For companies using Vidyard at scale (we're looking at you, SaaS teams and enterprise marketing squads), every delayed approval means:
- Missed campaign launch windows
- Legal teams playing catch-up with compliance
- Sales enablement materials gathering digital dust
ApproveThis adds structure without the bureaucracy. Custom workflows ensure the right people see videos at the right time, while Vidyard's analytics tell you exactly which approved content actually performs. It's like having GPS for your video governance strategy.
Real-World Use Cases That Don't Suck
1. The Instant Explainer Video Factory
Picture this: Your sales team closes a enterprise deal. Normally, this triggers a week-long email chain about creating a custom onboarding video. With our first Zapier template, approved contracts in ApproveThis automatically generate personalized Vidyard videos. The kicker? Approvers don't need Vidyard seats - they just click approve/reject in email.
Enterprise sales teams using this save ~23 hours/month on onboarding coordination. Customer success managers get branded explainer videos before the ink dries on contracts. Everyone looks good, nobody's chasing down creative teams.
2. Compliance Guardrails That Don't Kill Creativity
Healthcare and fintech companies love this one. Every new Vidyard upload triggers an approval workflow checking for compliance flags. Legal teams set conditional thresholds - anything over $10k in production costs gets auto-escalated, while standard social clips get fast-tracked.
ApproveThis' calculated fields automatically tag videos based on metadata from Vidyard. Marketing teams keep their momentum, legal sleeps easier, and the compliance officer stops breathing down everyone's neck.
3. The Anti-Micromanagement Machine
Here's where it gets sneaky-good for distributed teams. New campaign brief approved? Zapier fires up a Vidyard screen recording walkthrough for freelancers. No more 10-person Zoom calls to explain simple briefs. Production costs drop 18% on average because creatives actually understand the assignment upfront.
Setting This Up Without Losing Your Mind
If you can order DoorDash, you can connect these tools:
- Grab your Vidyard API keys (they're nicer than Tesla's stock price)
- Create an ApproveThis account (free trial works)
- Build your first Zap with these triggers:
- From ApproveThis: "Request Approved/Denied" or "New Request"
- From Vidyard: "New Video Created" or "Personalize Video" - Test with a real video approval process (pro tip: use your next team meeting recording)
Key thing to remember: ApproveThis handles the people part, Vidyard handles the pixels. Your approvers never need to log into Vidyard - huge win when working with external clients or execs who think "video analytics" is something their teenager does.
Which Teams Get the Biggest Wins?
Marketing: No More Frankenstein Workflows
Content teams using this integration report 40% faster approval cycles on product videos. How? Automated routing sends technical videos to engineering leads, promo clips to legal, and social snippets straight to junior staffers. Vacation delegation means approvals never stall when Karen from compliance is at Burning Man.
Sales Enablement: Weapons-Grade Content
Deal-specific videos get auto-approved based on opportunity size. Enterprise deals over $100k? Those demos go straight to VP-level review. SMB pitches? Auto-approved with standard templates. Sales ops leaders tell us this shaves 2 days off their custom demo process.
HR/Training: Compliance That Doesn't Feel Creepy
New harassment training video uploaded to Vidyard? ApproveThis automatically routes it through legal and sends completion certs via email. Best part? Calculated fields track video watch time, so you know Bob from accounting actually watched past the intro slide.
Why This Isn't Just Another Zapier Gimmick
Most app integrations just move data between fields. This combo actually changes how teams operate. ApproveThis brings structure to Vidyard's creative chaos without killing momentum. Features like approval thresholds and real-time tracking turn video governance from an afterthought into a strategic advantage.
For companies scaling past 100 employees, it solves the "who approved this?" black hole. For enterprises, it's audit-ready compliance without the paperwork. And for everyone else? It's finally having a system where "I'll get to those approvals" actually means something.
Ready to Stop Being an Approval Janitor?
This isn't about flashy tech - it's about reclaiming hours every week that you currently waste herding cats (or executives). The setup takes less time than your last pointless status meeting, and the payoff starts immediately.
Jump into the Vidyard docs, then grab an ApproveThis trial. Or if you're the type who likes guided tours, book a demo and we'll show you how other teams ditched approval chaos.
Pro tip: Start with one process - maybe video content approvals or sales contract reviews. You'll see results fast enough that even your most skeptical stakeholder will have to admit it's not just another SaaS toy.
Integrate with Vidyard Integration and get 90 days of ApproveThis for free.
After you create a Zapier integration, please email us at support@approve-this.com with your account name and we'll add 3 months of ApproveThis to your account. Limit one redemption per account.
Learn More
Best Approval Workflows for Vidyard
Suggested workflows (and their Zapier components) for Vidyard
Personalize Vidyard videos when requests are approved or denied
Ensure your communications are tailored and timely. This integration enables you to personalize Vidyard videos automatically when an ApproveThis request is approved or denied, streamlining your follow-up content. Thus, making responses more meaningful and engaging.
Zapier Components
Trigger
A Request Is Approved/Denied
Triggers when a request is approved or denied.

Action
Personalize Video
Generates a personalized video. You must be subscribed to Vidyard’s Personalized Video service to perform this action.
Create approval requests for new Vidyard videos
Efficiently manage your video approval process. This automation initiates an approval request in ApproveThis for every new video uploaded to Vidyard, ensuring content quality and compliant use across your organization.
Zapier Components

Trigger
New Video
Triggers when a new video is created or uploaded in your Vidyard account.
Action
Create Request
Creates a new request, probably with input from previous steps.
Upload videos to Vidyard for newly received requests
Automate your content management by uploading specific videos to Vidyard as soon as new approval requests are received in ApproveThis, facilitating content dissemination and documentation.
Zapier Components
Trigger
New Request
Triggers when a new approval request workflow is initiated.

Action
Create Video
Uploads a video file to your Vidyard account.
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