ApproveThis manages your Flodesk Integration approvals.

When Email Marketing Meets Approval Governance

Let’s be real – nobody got into marketing to chase down approvals. But here we are: 37% of campaigns get delayed because someone forgot to click “approve.” Flodesk makes email creation easy, but ApproveThis handles the unsexy stuff – routing decisions, tracking bottlenecks, and making sure your $50k campaign doesn’t get stuck in Legal’s inbox. Together? They turn “waiting for sign-off” into a relic.

Why This Combo Works for Mid-Sized Teams

Flodesk’s strength is simplicity – drag, drop, send. ApproveThis’s value is structure – who needs to approve what, when, and with what rules. Connect them via Zapier, and you’ve solved two problems:

• For marketers: Stop being the approval nag. Automatically escalate stale requests
• For ops: Audit trails showing who approved that 50% off coupon blast

Bonus: External agencies or clients can approve Flodesk campaigns without needing a Flodesk seat. You’re not paying $38/month for someone to click “yes” once.

Real-World Use Cases (Not Just Theory)

1. High-Volume E-Commerce: Segment After Approval

Scenario: A Shopify brand launches 12 promo segments monthly. Their CMO wants final say on any discount over 30%.

Integration Flow:

1. New Flodesk segment created → Triggers ApproveThis request
2. CMO gets email/Slack approval request
3. If approved → Segment goes live; if denied → Alert marketing ops

Why it matters: Stopped a $22k loss last quarter by catching an accidental 60% off segment pre-send.

2. B2B SaaS: Turn Approvals into Targeted Nurture

Scenario: A fintech company approves 50+ webinar registrants daily. Sales wants hot leads tagged differently.

How it works:

• ApproveThis approves/denies access to gated content
• Approved leads → Added to Flodesk “High Intent” segment
• Denied → Route to “Education” drip campaign

Result: 23% higher sales conversion on approved leads vs manual tagging.

3. Franchise Operations: Local <> HQ Alignment

Scenario: A 140-location restaurant chain lets local managers request promo emails but needs corporate compliance approval.

Automation Setup:

1. Manager drafts Flodesk email → Triggers ApproveThis workflow
2. Legal + CMO review via email (no login required)
3. Auto-publishes on approval or alerts manager if denied

Saved: 11 hours/week previously spent on email approval spreadsheets.

“But Our Process Is Special” – Probably Not

ApproveThis handles edge cases you’re likely facing:

Conditional Routing: Under $1k discount? Auto-approve. Over? Escalate to CFO.
Delegation: CMO out? Requests auto-forward to CCO without breaking SLAs.
Calculations: Auto-flag requests that would exceed monthly send limits.

Setting It Up (Under 8 Minutes)

Zapier’s the glue here – no devs needed. Basic flow:

1. Create a Zapier account (if needed)
2. Choose trigger: Flodesk event (new subscriber, segment change, etc.)
3. Set action: “Create Request” in ApproveThis
4. Map fields (e.g., Flodesk email → Approval reason)

Pro Tip: Use ApproveThis’s calculated fields to auto-flag high-risk requests. Example: If a Flodesk segment includes “@competitor.com” domains, require CMO review.

Who Actually Cares? (Team Benefits)

Marketing Teams

No more “I didn’t get the approval email” excuses. Track requests like you track campaigns – with real-time dashboards.

Finance/Legal

Automatic audit trails. Know exactly who approved that GDPR-risk segment last quarter.

Ops/IT

Reduce SaaS sprawl. Handle approvals without building something in Asana/Monday.

Common Objections (And Why They’re Wrong)

“We just use email approvals.”
Cool. How do you track SLAs? Handle delegations? Prove compliance? Exactly.

“Our volume is low.”
Even 5 approvals/week = 260/year. How many get delayed because someone’s on PTO?

Bottom Line

Flodesk makes email creation easy; ApproveThis makes governance painless. Together, they’re how mid-sized companies scale without becoming bureaucratic.

Next Step: Register for ApproveThis, connect your Flodesk account via Zapier, and set up your first approval flow in under 15 minutes. Or, book a demo to see how conditional approvals work for complex use cases.