ApproveThis manages your SightMill Integration approvals.

The Efficiency Play You Didn’t Know You Needed

In the world of companies with 50 to 5,000 employees, there’s a universal truth: approvals are the traffic jams of productivity. Meanwhile, customer feedback is the GPS that tells you whether you’re headed in the right direction. But what happens when you connect the two? That’s where ApproveThis and SightMill come in – and no, this isn’t another “integration hype” story. Let’s talk about why stitching these tools together via Zapier actually matters for your bottom line.

ApproveThis vs. SightMill: What They Do When They’re Not Holding Hands

ApproveThis is your approval sherpa. It’s the system that stops CFOs from getting 47 “Can we buy this?” emails before lunch. Custom workflows, automatic escalations, approval thresholds – it’s all about making decisions happen faster without the chaos.

SightMill? That’s your customer truth-teller. It’s the platform that actually gets people to answer surveys (via SMS, email, or even in-person kiosks) so you can figure out whether your “customer-centric strategy” is real or just a PowerPoint slide.

Together? They fix a critical disconnect: most companies approve things internally but have zero systems to automatically check if those decisions actually improved customer experience. Let’s fix that.

The “Why This Works” Breakdown

Imagine this: Your marketing team approves a new campaign through ApproveThis. Two weeks later, SightMill automatically surveys customers who interacted with it. The feedback shows a 30% drop in satisfaction – which triggers an approval workflow to pause the campaign. All without a single meeting.

This isn’t hypothetical. Here’s what the integration actually enables:

• Real-Time Feedback Loops: Connect internal decisions to external outcomes instantly
• Approval Accountability: Every “yes” gets automatically checked against real customer data

And here’s the kicker: approvers don’t need SightMill licenses. Your external partners or clients can approve requests via email while you keep survey data separate but connected.

Use Cases That Don’t Suck

1. The “Approval → Instant Feedback” Pipeline

Template: Send SMS surveys when new approvals happen
Who Cares: Retail chains, SaaS companies, agencies
How It Works: A construction company approves a client project change order in ApproveThis → SightMill texts the client a 1-question survey (“How smooth was this change process?”) → Feedback auto-populates in their CRM.

Why it’s clever: You’re catching customer sentiment when the decision is fresh, not two months later when they’re already annoyed.

2. The “Feedback → Approval” Firestarter

Template: Create approval requests from new surveys
Who Cares: Healthcare providers, hospitality businesses, manufacturers
How It Works: A hospital patient rates their discharge process a 3/10 in a SightMill survey → ApproveThis automatically creates an escalation request for the patient experience team → Director approves additional staff training within 24 hours.

Why it’s not just busywork: Bad feedback triggers real action before it becomes a Google review.

Features You’ll Actually Use

ApproveThis isn’t just another approval tool. When combined with SightMill, these features become superpowers:

Approval Thresholds: Automatically approve small-budget survey initiatives if customer satisfaction is above 8/10. Escalate anything below 5/10 to execs.
Vacation Delegation: Sales director OOO? Survey-triggered approvals automatically reroute to their second-in-command.
Calculated Fields: Auto-calculate NPS scores into approval priorities. A -10 score? That request jumps the queue.

Setup That Won’t Make You Hate Technology

If you can order DoorDash, you can set this up:

1. Connect ApproveThis and SightMill to Zapier (10 minutes)
2. Pick your trigger: “New Approval” or “New Survey” (2 minutes)
3. Map the data fields (5 minutes – unless you’re picky)

Pro tip: Start with one workflow (like post-purchase approval surveys) before going enterprise-wide.

Who Benefits (Besides Your Sanity)

Customer Support Teams: Stop guessing which approved features reduce ticket volumes. Survey customers right after rollout.
Marketing: Prove campaign ROI faster by linking approval dates to sentiment changes.
Operations: Supplier approval delayed shipping? Auto-survey affected customers and attach responses to the vendor review.

The “Yeah, But” Section

This isn’t a magic pill. You’ll still need to:
- Train teams on why approvals and feedback are connected
- Set clear rules for auto-escalations (unless you enjoy chaos)
- Actually use the data (shocking, we know)

Ready to Stop Approving in the Dark?

If you’re still handling approvals through email chains and feedback through sporadic surveys, you’re not just inefficient – you’re dangerous. Every unchecked decision risks customer relationships, and every slow approval cycle costs you revenue.

ApproveThis + SightMill via Zapier is how mid-sized companies punch above their weight. It’s not about being fancy; it’s about closing the loop between decisions and outcomes before your competitors do.

Book a demo to see how approval workflows can actually drive customer experience, or start a free trial if you’re ready to fix your process yesterday.