When "Just Approve It" Isn't a Strategy
Let's be real - podcast memberships should be about building community, not drowning in spreadsheets every time someone subscribes or cancels. But here's the kicker: most teams handling memberships through Glow end up playing Slack tennis with approvals. "Hey, should we approve this premium subscriber?" "Did finance OK the cancellation refund?" Sound familiar?
That's where ApproveThis comes in - not as another app to babysit, but as the missing layer that lets Glow handle fans while you handle business. We're talking auto-escalating subscription requests to the right person, instant visibility on cancellations, and zero "who approved this?!" panic attacks.
Why This Combo Doesn't Suck
Glow's great at tracking listeners. ApproveThis is great at stopping decisions from getting stuck in email hell. Together? They cover the full cycle:
For the "Move Fast, Don't Break Things" Crowd
Media companies running 10+ shows: When every podcast has different membership rules, ApproveThis routes subscriber approvals to specific show producers while keeping CFOs in the loop on high-tier subs. No more $500/month memberships slipping through because someone CC'd the wrong person.
For the "Why Is This My Problem?" Teams
Customer success leads: Get auto-alerts when a big spender cancels, with all the context needed to save the relationship (payment history, engagement stats) baked into the approval request. No more digging through Glow dashboards during fire drills.
The License Hack Nobody Talks About
Here's the secret sauce: Your guest hosts or external sponsors can approve/reject stuff in ApproveThis without needing a Glow login. Perfect for agencies managing podcasts for multiple clients - keep approvals in their lane without sharing your whole Glow backend.
Actual Use Cases That Don't Put People to Sleep
1. Premium Subscriber Vetting (Without the Bureaucracy)
Say you've got a $1k/month "executive listener" tier. Glow sees the sign-up → ApproveThis pings the CMO for approval AND auto-checks if the email domain matches Fortune 500 companies. Legal gets looped in only if needed. Time from sign-up to approval: 12 minutes, not 12 days.
2. Cancellation Autopsies That Actually Prevent Churn
When Glow flags a cancellation, ApproveThis does the legwork: attaches listener engagement stats, last invoice amount, and tags your retention lead. They decide whether to approve the cancel or trigger a save offer - with one click in ApproveThis, the offer auto-sends through Glow.
3. Cleaning House Without the Mess
Deadbeat listener gets removed in Glow? ApproveThis automatically checks if they owe money → if yes, routes to collections. If not, just archives the record. No more "Should we send this to legal?" debates clogging up your Slack.
Setup That Doesn't Require a PhD
1. Zapier account (free tier works)
2. Connect Glow → pick trigger (new subscriber, cancellation, etc.)
3. Connect ApproveThis → map listener data to approval fields
4. Set who approves what:
- Sales leads get high-tier subs
- Accounting gets cancellations with unpaid balances
- Producers get their own show's members
5. Activate. Done.
Pro tip: Use ApproveThis' calculated fields to auto-flag subscriptions over $500/month or listeners from competitor domains. Saves 20+ manual checks per week.
Teams That Stop Hating Mondays
Content Teams
Stop guessing if premium members are actually getting their exclusive episodes. ApproveThis logs every approved sub with Glow access dates → instantly see if delivery lags behind approvals.
Finance Squads
Auto-approve cancellations under $50 → only get pinged for big accounts. Vacation mode means your backup actually knows which requests are urgent.
Operations Heroes
Real-time reports show which shows have the slowest approval times. Spoiler: It's always the one with 7 approvers. Trim it down to 3 and watch deadlines get hit.
Features You'll Actually Use
Beyond the basics, these make the Glow integration pop:
Threshold Auto-Approvals: Let $20/month subs go through instantly. Over $500? Auto-route to department heads. No coding, just checkboxes.
Approval Groups: Marketing AND legal need to OK branded membership tiers? Set them as parallel approvers. Done when both sign off.
Deadline Escalations: If a cancellation request isn't approved in 48hrs, ApproveThis bumps it to the VP. No expired offers, no angry ex-listeners.
“But Our Workflow Is Special…”
Cool story. Here's how this bends without breaking:
- Adding custom data points to approval requests (listener location, device type, whatever Glow tracks)
- Multi-tier approvals: Local producer approves first, then network exec
- Auto-archive approved requests to your CRM
It's approval logic, not a straitjacket. Set it once, then let the Zaps handle the grunt work.
Bottom Line for Grown-Ups
If your podcast memberships are scaling but your approval process still runs on "Hey, can you check...?" messages, you're leaving money and sanity on the table. ApproveThis + Glow via Zapier is what happens when you actually connect the tools instead of just saying you did.
Glow handles the fans. ApproveThis handles the paperwork. You handle being the smart person who fixed this without hiring a project manager.
Do This Next (It's 2 Minutes)
1. Grab an ApproveThis trial
2. Bookmark the Zapier integration docs
3. Next time a membership approval comes up - automate it instead. You’re welcome.
Integrate with Glow Integration and get 90 days of ApproveThis for free.
After you create a Zapier integration, please email us at support@approve-this.com with your account name and we'll add 3 months of ApproveThis to your account. Limit one redemption per account.
Learn More
Best Approval Workflows for Glow
Suggested workflows (and their Zapier components) for Glow
Create approval request for new listeners in ApproveThis
When a new listener is added in Glow, an approval request is automatically created in ApproveThis to validate the subscription. This automation streamlines approval workflows and ensures that each new support is properly vetted. *Note: Customize approval criteria as needed.*
Zapier Components

Trigger
Listener Added
Triggers when a listener decides to support your podcast.
Action
Create Request
Creates a new request, probably with input from previous steps.
Create approval request for canceled listeners in ApproveThis
Each time a listener cancels their subscription in Glow, an approval request is generated in ApproveThis to review the cancellation. This integration helps monitor cancellation trends and manage follow-up actions. *Note: Adjust request parameters to suit your workflow.*
Zapier Components

Trigger
Listener Canceled
Triggers when a listener cancels their subscription to support your podcast.
Action
Create Request
Creates a new request, probably with input from previous steps.
Create approval request for removed listeners in ApproveThis
When a listener is removed in Glow, an approval request is automatically created in ApproveThis to review the removal. This integration enhances workflow efficiency in handling listener churn and follow-up actions. *Note: Ensure your removal criteria are clearly defined.*
Zapier Components

Trigger
Listener Removed
Triggers when a listener stops supporting your podcast.
Action
Create Request
Creates a new request, probably with input from previous steps.
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