ApproveThis manages your Callback24 Integration approvals.

When Lead Gen Meets Approval Automation

Let’s cut to the chase: if your sales team is hustling to convert leads but stuck waiting for internal sign-offs, you’re leaving money on the table. Callback24 brings in the calls, ApproveThis cuts through the red tape. Together? They turn “we’ll get back to you” into “let’s close this deal yesterday.”

Here’s why mid-sized companies (50-5k employees) care: Every delayed approval means a hotter lead goes cold. Every manual handoff between systems? That’s your sales team doing data entry instead of selling. This integration fixes both without adding another SaaS tool to your stack.

The Nuts and Bolts of Not Sucking at Follow-Ups

Callback24 handles the lead capture – calls, requests, the whole “hey we want to buy” signals. ApproveThis handles the internal politics – getting the right people to say “yes” fast. Connect them through Zapier, and you’ve got a system where:

• Sales doesn’t have to play secretary forwarding emails
• Approvers can greenlight deals from their inbox (no new logins)
• Managers actually know where every deal stands

Key perk: Approvers only need ApproveThis access – no extra Callback24 seats required. Perfect for involving external partners or execs who can’t be bothered with another platform.

Three Ways This Combo Actually Gets Used

1. Auto-Approving Hot Leads (Before They Chill)

How it works: New call request in Callback24 → Auto-create ApproveThis request → Sales manager approves/denies → Result syncs back.

Who cares: Marketing agencies running campaigns for clients. Example: Agency gets callback for a $50k campaign. Instead of Slack pings and ignored emails, the approval request hits the client’s inbox instantly. They click approve, Callback24 auto-schedules the kickoff call.

Why it’s better: Uses ApproveThis’ approval thresholds – anything under $5k auto-approves, bigger deals escalate. No more “waiting for legal” on small fries.

2. Post-Approval Hustle Mode

How it works: Request approved in ApproveThis → Zapier triggers Callback24 to call the lead within 15 minutes.

Who cares: SaaS companies with inside sales teams. Scenario: Enterprise trial user requests a demo. Approval gets fast-tracked (using calculated fields for lead score), Callback24 immediately rings the prospect. Because waiting 24 hours is amateur hour.

Secret sauce: ApproveThis’ vacation delegation – if the usual approver’s OOO, requests auto-reassign. No approval black holes.

3. Quality Control That Doesn’t Slow Down Sales

How it works: Call ends in Callback24 → Auto-send recording + transcript to ApproveThis → QA team reviews.

Who cares: Financial services firms needing compliance checks. Mortgage broker closes a deal? The call gets approved post-hoc for regulatory compliance. ApproveThis uses sequential approvals – team lead first, legal second. All with timestamps for audits.

Edge you get: Real-time tracking in ApproveThis shows exactly where each review is stuck. No more “I thought accounting had it” excuses.

Setting This Up Without Hiring a Zapier Expert

Step 1: Get ApproveThis and Callback24 accounts (obviously).

Step 2: In Zapier, pick your trigger – say, “New Call Request” in Callback24.

Step 3: Set action to “Create Request” in ApproveThis. Map fields like lead details, call notes, whatever your team needs to approve.

Step 4: Add conditional logic if needed – maybe auto-approve under certain deal sizes, escalate others.

Pro tip: Use ApproveThis’ calculated fields to auto-score leads based on call duration or requested product tier. Makes routing smarter.

Who Actually Benefits Here (Besides Your CFO)

Sales Teams:

Stop babysitting deals through approval. Get notified only when a deal needs human input. Example: Medical device sales reps can’t promise delivery dates without inventory check. Approval workflow pings warehouse manager directly, sales stays out of the back-and-forth.

Marketing Ops:

Finally prove campaign ROI. When callbacks from Campaign A get approved faster and convert higher, you’ve got hard data to shift budgets. Bonus: Auto-approve repeat clients, focus manual reviews on new prospects.

Customer Success:

Escalate churn risks faster. Customer requests cancellation call? Approval workflow pings account exec, CS manager, and billing – all get notified in their preferred tool (email, Slack, Teams).

Why This Isn’t Just Another Integration

Callback24 does calls. ApproveThis does approvals. The magic is in the handoff:

• No approval limbo: Approvers get context directly – call transcript, lead score, deal size. No hunting through CRMs.
• External-friendly: Clients or partners approve via email without Callback24 access. Maintains one source of truth.
• Audit trail: Every approval ties back to specific call recordings. Compliance teams breathe easier.

It’s not about doing more – it’s about finally doing less. Less chasing, less explaining, less “the system ate your request.”

Cool, But Does It Work For [Your Industry]?

Healthcare: Patient callback requests get HIPAA-compliant approvals. Nurses approve prescription follow-ups, admins handle appointment reschedules.

Manufacturing: Supplier price negotiations trigger multi-department approvals. Purchasing → Legal → CFO, with each step auto-escalating if overdue.

Professional Services: Client change orders auto-create approval requests. Partners approve scope creep, Callback24 schedules the “we need to talk about your budget” call.

Getting Started Without the Usual BS

No “contact sales” runaround. Sign up for ApproveThis, connect your Callback24 via Zapier (takes 8 minutes if you’re slow).

Or book a 15-minute demo if you’d rather see it work first. We’ll show how other teams in your industry use it – no generic “here’s a button” walkthroughs.