ApproveThis manages your Zonka Feedback Integration approvals.

Let’s cut through the corporate speak: approvals suck when they’re slow. Customer feedback dies in inboxes. Campaigns get stuck waiting for legal sign-off. Budget requests pile up while someone’s on vacation. That’s why we built ApproveThis to work with tools like Zonka Feedback – not just to move faster, but to actually use the data you’re already collecting to make smarter decisions.

Why This Combo Works (Besides Saving Your Sanity)

Zonka Feedback tells you what customers want. ApproveThis makes sure those insights don’t get ignored in some committee. Together via Zapier, they turn feedback into action without the endless Slack threads. Example: A hotel chain uses Zonka’s post-stay surveys. When a guest rates their room 3/5 stars, ApproveThis automatically routes a maintenance approval to facilities and sends a discount offer for approval to marketing. No manual triage.

Who Gets Their Time Back

This isn’t about flashy tech – it’s about fixing specific headaches:

• Customer Support Teams: Auto-approve refunds under $100 when feedback scores tank, escalate others with survey data attached
• Marketing: Route campaign approvals with real-time NPS scores from Zonka to justify budgets
• Operations: Use employee feedback surveys to trigger equipment purchase approvals

Three Ways This Actually Works in the Real World

1. “Why Did We Even Survey Them If No One Acts On It?”

The Problem: Zonka flags a negative review, but it takes 3 days to approve compensation. Customer’s already gone viral on Twitter.

The Fix: When Zonka detects a survey score below 4 stars, ApproveThis:

• Routes to support manager + automatically attaches survey transcript
• Uses calculated fields to suggest discount tiers based on severity
• Auto-approves $50 credits if manager doesn’t respond in 2hrs (escalation thresholds)

Who Uses This: Retailers, SaaS companies, hospitality – anyone with service-level agreements at risk from slow responses.

2. Approval Requests That Don’t Feel Like Homework

The Problem: Legal hates approving campaigns blind. Marketing hates writing 10-page briefs for every Facebook ad.

The Fix: When a new campaign needs approval:

1. ApproveThis pings legal with the request
2. Zapier triggers a Zonka survey asking “Does this messaging align with Q3 brand guidelines? (1-5)” to stakeholders
3. Responses auto-attach to the approval – legal sees real data, not opinions

Who Uses This: Healthcare, financial services, public sector – industries where compliance is non-negotiable but speed matters.

3. Closing the Loop Without Chasing People

The Problem: After approving a vendor contract, procurement has no idea if it actually improved anything.

The Fix: When ApproveThis marks a request as approved:

• Zapier sends a Zonka SMS survey to the requester 30 days later: “Rate vendor performance (1-5)”
• Low scores trigger a contract review approval workflow automatically

Who Uses This: Manufacturing, construction, education – any sector where vendor decisions have long-term impacts.

Setting This Up Without an IT Ticket

If you can order lunch through an app, you can connect these tools:

1. Create a Zapier account (free tier works)
2. Pick your trigger: “New Survey Response” in Zonka or “New Request” in ApproveThis
3. Test with one approval type first (e.g., refund requests under $200)
4. Add calculated fields later to auto-suggest approval amounts based on survey scores

Pro Tip: Use ApproveThis’ vacation delegation so Zonka surveys about time-sensitive approvals don’t get stuck with someone OOO.

Why This Isn’t Just Another Integration

Most approval tools stop at “notify the right person.” We get that approvals are political. That’s why:

• Approval Groups let you require consensus from, say, both legal and compliance, but only if the survey score is below a 4
• Conditional Thresholds auto-approve routine requests (e.g., reordering supplies with 5/5 feedback) but escalate exceptions
• No Extra Licenses for approvers – your client can review Zonka survey data in ApproveThis without a Zonka login

Bottom Line for Your Bottom Line

Zonka tells you what’s broken. ApproveThis fixes it before the next board meeting. Together, they turn feedback into a closed loop, not just another report.

Next Steps That Take < 5 Minutes:

Create a Free ApproveThis Account (No credit card. Seriously.)

Or, book a 12-minute demo where we’ll show how a logistics company cut approval delays by 60% using these exact Zonka triggers.

P.S. If you’re still manually forwarding survey results for approvals, we need to talk. That’s like using a sports car to haul mulch.