ApproveThis manages your Webhawk Integration approvals.

Why Bother Connecting These Two?

Let’s cut to the chase: Webhawk tells you who’s lurking on your website, while ApproveThis tells your team what to do about it. Together, they turn anonymous visitors into actual revenue opportunities without the endless Slack pings or spreadsheet roulette.

Webhawk’s real-time lead intel is great – until you’re drowning in unqualified “hot leads” that your sales team ignores. ApproveThis acts as the bouncer at this party, letting you automate the “Should we chase this?” decision so your people only spend time on leads that matter.

The Nuts and Bolts (Without the Jargon)

Here’s how the integration works through Zapier:

1. Webhawk spots a website visitor (CEO from a Fortune 500? Intern checking prices?)
2. Zapier automatically creates an approval request in ApproveThis with lead details
3. Your team approves/rejects follow-up in 1 click – no logins, no meetings

Key perk: Approvers don’t need a Webhawk license. Perfect for involving external partners or execs who shouldn’t have access to your lead database.

Real-World Uses That Don’t Suck

This isn’t some theoretical “efficiency play.” Here’s how different teams actually use it:

For Sales Teams: Stop Chasing Ghosts

Scenario: Webhawk detects a visitor from Acme Corp. ApproveThis automatically routes an approval to the sales director with lead score, company size, and pages visited. If approved, the AE gets a Slack alert + lead details in Salesforce. If rejected? Automatically routes to marketing for nurturing.

Bonus: Use ApproveThis’ calculated fields to auto-flag leads that hit revenue thresholds. $1M+ ARR prospect? Escalate directly to VP Sales via email approval.

For Marketing: Prove Your Campaigns Aren’t Fluff

Example: Webhawk tracks 50 visits from your latest LinkedIn ad campaign. ApproveThis triggers approvals for the marketing ops team to validate lead quality before passing to sales. No more fighting over “bad leads” – the data decides.

Pro tip: Set up approval groups in ApproveThis so marketing and sales directors both sign off on high-cost campaign follow-ups.

For Operations: Kill Bottlenecks in Vendor Approvals

Use case: Webhawk identifies a visit from a potential SaaS vendor. ApproveThis triggers a procurement review workflow with legal, IT, and department heads. Vacation delegation ensures someone’s always available to approve, even during summer Fridays.

For Finance: Control Budgets Before They Control You

Scenario: Enterprise lead requests a custom demo requiring $5K in setup costs. Approval request auto-includes Webhawk’s lead tier data + ApproveThis’ budget thresholds. Finance approves/denies based on actual ROI potential, not sales hype.

Setting This Up Without Losing Your Mind

You’ll need: A Webhawk account (get one here), ApproveThis, and 12 minutes. No coding.

Steps:

1. In Zapier, choose Webhawk’s “New Site Visit” trigger
2. Map key fields (company, lead score, pages viewed) to ApproveThis
3. Set approval rules: Who approves what types of leads? Auto-approvals for VIP accounts?
4. Connect outcomes: Approved leads go to Salesforce. Denied? CRM + post-mortem analysis.

Critical detail: Use ApproveThis’ conditional logic to route leads. Example: Tech companies → Product team. Healthcare → Compliance first.

What You’re Not Getting (Let’s Be Real)

This isn’t a magic “set and forget” solution. You still need to:

• Define what makes a lead worth approving (don’t automate bad criteria)
• Train approvers to actually check their email (revolutionary concept, we know)

But compared to manual processes? You’re cutting approval time from days to hours and making sure zero hot leads fall through the cracks.

Why This Beats Native Integrations

Webhawk’s built-in CRM syncs are fine, but they don’t handle the human decision layer. ApproveThis adds:

• Approval thresholds: Auto-approve leads under $10K potential, escalate bigger fish
• Audit trails: Full records of who approved what lead and why (hello, compliance)
• Cross-team coordination: Legal approves NDAs before sales accesses lead contact info

Bottom Line for Your Business

If you’re:

• Sick of sales/marketing finger-pointing over lead quality
• Tired of executives micromanaging every prospect interaction
• Using “the system is down” as a regular excuse for delayed follow-ups

...this integration acts as both a productivity booster and a political peace treaty.

Ready to Stop Guessing About Leads?

ApproveThis isn’t another tool that “might” work. It’s the missing layer between detecting leads and acting on them – with actual accountability.

Get your free account and connect it to Webhawk in under 15 minutes. Or, if you prefer human interaction (weird, but okay), book a demo to see how approval automation works for your specific pipelines.

Either way – stop letting unqualified leads clog your sales funnel and decent website visitors ghost you unnoticed.