
ApproveThis manages your LeadCapture.io Forms Integration approvals.
April 17, 2025
Integration Category: Forms
When Form Meets Function
Let’s get real: your sales team lives in LeadCapture.io, your finance team breathes Excel, and your managers are drowning in Slack pings for approvals. This isn’t workflow chaos – it’s revenue bleeding out while everyone waits for someone else to hit “approve.”
ApproveThis and LeadCapture.io together act like a traffic controller for your deals. LeadCapture.io gets the leads in the door, ApproveThis makes sure they don’t get stuck waiting at the velvet rope. No more “Did you see my email?” or “Who needs to sign off on this?” – just deals moving forward before your competitors even finish their standup meeting.
Why This Combo Doesn’t Suck
Most “integrations” are just duct tape between apps. This one’s more like a pit crew for your sales pipeline:
- No more approval black holes: Lead comes in → automatic approval request → decision made. No spreadsheets, no forwarding emails, no lost deals.
- Approvers don’t need another login: Finance director can approve via email without touching LeadCapture.io. Clients can approve without seeing your internal tools.
We’ve seen agencies cut approval time for client campaigns from 3 days to 4 hours. SaaS companies auto-approve demo requests before sales even gets the Slack notification. It’s not magic – it’s just not broken.
Real Workflows for People Who Hate “Use Cases”
Let’s skip the corporate jargon and talk about actual Monday morning problems this fixes:
The “Hot Lead” Time Machine
Problem: Your $250k enterprise lead sits in limbo while legal reviews the NDA. By the time they approve, the prospect’s already on a call with your competitor.
Fix: New LeadCapture.io entry → auto-create ApproveThis request with deal size + urgency level. Legal gets email with one-click approve. Sales gets green light before they finish their coffee.
Bonus: Use approval thresholds to auto-approve small deals, flag big ones for exec review. No more $10k deals waiting on the CEO.
The Approval That Follows You Home
Problem: Campaign manager is OOO, so the Q4 promo budget approval gets stuck in their inbox.
Fix: Approval groups with vacation delegation. LeadCapture.io form submission → route to backup approver automatically. The show goes on without begging IT for inbox access.
Setting This Up Without Losing Your Mind
If you can make toast, you can connect these apps:
- Create Zapier account (it’s the glue)
- Connect LeadCapture.io → set trigger to “New Lead”
- Connect ApproveThis → set action to “Create Request”
- Map form fields to approval criteria (deal size, client tier, etc.)
- Test with a fake lead (name it “BIG FISH TEST – IGNORE” so you don’t freak out sales)
Pro tip: Use ApproveThis’ calculated fields to auto-flag leads needing legal review based on deal size or industry. Set it once, never think about it again.
Who Actually Benefits (Besides Your Sanity)
Marketing Teams: Stop begging for budget approvals on urgent campaigns. Set thresholds – under $5k auto-approves, over triggers CFO review. No more missed opportunities because accounting was in a meeting.
Sales Ops: Enterprise deal stuck? Add conditional approval steps – legal signs NDA, then VP gives final approval. All tracked in one place instead of 12 forwarded emails.
Client Services: External approvals that don’t look janky. Clients get clean email approvals for project milestones without logging into your systems. You look professional, they don’t get password reset emails.
But Wait, There’s Less!
ApproveThis isn’t just another checkbox – features that actually matter:
- Approval chains that make sense: Need 3 VPs to approve? Do it in parallel instead of waiting for each ego… we mean, each valuable stakeholder.
- Real-time tracking that’s not useless: See exactly where deals get stuck. Is legal taking 3 days on NDAs? Now you have data to fix it.
- Email approvals that don’t suck: Approvers can reject with comments right from their inbox. No login, no download, no “I prefer PDFs.”
The Bottom Line (Because We Know You Skipped Ahead)
Leads are expensive. Approval delays are stupid. Connecting LeadCapture.io to ApproveThis via Zapier fixes the crap that makes deals die in committee.
500-employee companies use this to stop losing SMB deals to speedy startups. 5,000-employee enterprises use it to avoid having 17 approval layers kill enterprise sales cycles.
Register for ApproveThis, connect your LeadCapture.io account, and start approving leads faster than you can say “But we’ve always done it this way.”
Integrate with LeadCapture.io Forms Integration and get 90 days of ApproveThis for free.
After you create a Zapier integration, please email us at support@approve-this.com with your account name and we'll add 3 months of ApproveThis to your account. Limit one redemption per account.
Learn More
Best Approval Workflows for LeadCapture.io Forms
Suggested workflows (and their Zapier components) for LeadCapture.io Forms
Create approval requests for new leads captured in LeadCapture.io
Tired of manually initiating approval processes for each new lead captured? With this integration, each new lead from LeadCapture.io triggers an approval request in ApproveThis, ensuring quick decision-making and streamlined workflows. *Note: Ensure your ApproveThis workflows are properly set up to handle lead data.*
Zapier Components

Trigger
New Lead
Triggers when a new lead is pushed to the system.
Action
Create Request
Creates a new request, probably with input from previous steps.
Capture new approval requests as leads in LeadCapture.io
Want to keep track of all approval requests within your lead system? This integration captures each new approval request in ApproveThis as a new lead in LeadCapture.io, helping you manage and monitor all incoming requests efficiently. *Note: Make sure to customize lead fields to match approval data.*
Zapier Components
Trigger
New Request
Triggers when a new approval request workflow is initiated.

Action
New Lead
Triggers when a new lead is pushed to the system.
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