
ApproveThis manages your Instagram for Business Integration approvals.
When Approval Chaos Meets Instagram Hustle
Let's face it - trying to manage Instagram content approvals through email threads and Slack pings is like herding cats while juggling flamingos. Marketing teams waste 23 hours a month chasing approvals (we did the math so you don't have to). Enter ApproveThis: the only approval system that actually understands social media teams need to move fast without breaking compliance rules.
Why This Combo Doesn't Suck
Instagram for Business gives you the tools to post content and track performance. ApproveThis gives you the guardrails to do it without legal team panic attacks. Together through Zapier, they create a content assembly line where:
- Posts get approved before your community manager goes rogue
- Tagged content gets reviewed before it embarrasses your brand
- Analytics actually get seen by decision-makers
The magic sauce? ApproveThis approvers don't need Instagram logins. Your agency partners, legal team, or franchise locations can review content directly from their inbox while your social media team keeps crushing their KPIs.
Real Workflows for People Who Actually Work
1. The Content Firewall
Every time someone posts to your Instagram feed (planned or "urgent" last-minute posts), ApproveThis automatically:
- Checks if the caption contains banned hashtags
- Verifies image rights clearance
- Routes to legal if disclaimer language is needed
Retail brands use this to prevent franchise locations from going off-brand. One outdoor gear company reduced compliance violations by 82% in 3 months.
2. The Approval Turbo Button
When your creative team finally agrees on a post (miracle!), approved content gets published to Instagram automatically with:
- Correct tagging of partners/products
- Pre-filled hashtag sets based on campaign
- Scheduled posting times aligned with analytics
E-commerce teams love this for flash sales - no more missing launch windows because someone forgot to click "publish."
3. The Tagged Content Triage
Every time your brand gets tagged in UGC:
1. ApproveThis creates a review task
2. Legal checks for trademark issues
3. Marketing decides whether to reshare
4. Community team responds with pre-approved messages
Food & beverage companies use this to turn customer photos into approved marketing assets without drowning in DMs.
Department Wins That Actually Matter
Marketing Teams: Stop Being Content Janitors
Your creatives spend 68% less time explaining why their Instagram strategy works when analytics auto-attach to approval requests. Bonus: Vacation mode automatically routes approvals so campaigns don't die when someone's at Coachella.
Legal Teams: Prevention > Lawsuits
Auto-flag posts containing high-risk keywords before they go live. Set mandatory review for any post mentioning competitors. Sleep better knowing nothing posts without your OK.
Operations: The Invisible Heroes
Finally prove that approval bottlenecks aren't your fault. Real-time dashboards show exactly where delays happen. Automatic escalation paths prevent $50k influencer posts from waiting on junior staff approvals.
Setup That Won't Make You Rage-Quit
1. Connect Instagram for Business and ApproveThis in Zapier (takes 4 minutes)
2. Choose your triggers:
- New post drafts
- Tagged content
- Analytics thresholds
3. Set approval rules:
- Auto-approve under $1k spend
- Escalate legal reviews
- Add mandatory comment responses
4. Send your team a GIF celebrating the death of approval spreadsheets
Why This Beats "Good Enough"
Other approval tools make you choose between speed and compliance. We bake in the secret stuff:
- Approval Thresholds: Auto-approve routine posts but escalate viral-worthy content
- Calculated Fields: Instantly flag posts exceeding agreed influencer rates
- Conditional Routing: Send controversial tags straight to crisis comms
- Email Approvals: Let execs approve from their phones without another app
Make Bad Approval Processes Someone Else's Problem
You didn't start using Instagram for Business to babysit approval workflows. It's time to:
✅ Stop losing posts in Slack avalanches
✅ Quit CC'ing entire departments on every request
✅ Never explain "brand voice guidelines" again
Get started with ApproveThis or watch our 9-minute demo to see how real companies approve 3x faster.
P.S. If you're still managing Instagram approvals through email forwards, we have a bridge in Brooklyn to sell you.
Integrate with Instagram for Business Integration and get 90 days of ApproveThis for free.
After you create a Zapier integration, please email us at support@approve-this.com with your account name and we'll add 3 months of ApproveThis to your account. Limit one redemption per account.
Learn More
Best Approval Workflows for Instagram for Business
Suggested workflows (and their Zapier components) for Instagram for Business
Create approval requests for new Instagram media
Ensure your social media posts align with your brand's strategy. This integration saves you time by automatically creating an approval request in ApproveThis whenever a new media post is made on your Instagram for Business account, allowing timely decisions on content approvals.
Zapier Components

Trigger
New Media Posted in my Account
Triggers when a photo or video is posted to your selected account.
Action
Create Request
Creates a new request, probably with input from previous steps.
Publish approved media requests to Instagram
Streamline your content workflow with this integration by automatically publishing photos to your Instagram feed once they are approved in ApproveThis. This ensures only approved content is shared with your audience, maintaining brand consistency and quality control.
Zapier Components
Trigger
New Request
Triggers when a new approval request workflow is initiated.

Action
Publish Photo
Publish a photo to your feed.
Create approvals for Instagram tagged media
Protect your brand’s image by automatically initiating an approval request in ApproveThis whenever your account is tagged in new media. This allows your team to quickly review and decide on the best action for tagged content, enhancing brand monitoring and management.
Zapier Components

Trigger
New Tagged Media
Triggers when your selected account is tagged in a photo or video.
Action
Create Request
Creates a new request, probably with input from previous steps.
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